Estée Lauder Signs Model of the Moment and Social Media Phenomenon Kendall Jenner
NEW YORK– The Estée Lauder brand today announced that it has signed Kendall Jenner, fashion’s new breakout star and social media sensation. Kendall will appear in digital, TV and print advertising campaigns and play an active role in creating social media content that will live on Estée Lauder’s channels as well as her own.
Behind the scenes on an Estée Lauder ad shoot with Kendall Jenner. Photo courtesy of Estée Lauder (P …
Behind the scenes on an Estée Lauder ad shoot with Kendall Jenner. Photo courtesy of Estée Lauder (Photo: Business Wire)
“Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way,” said Jane Hertzmark Hudis, Global Brand President, Estée Lauder. “She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world.”
“It honestly feels like a dream to represent such an iconic beauty brand — it is an incredible honor and quite humbling,” said Kendall Jenner. “I found out when I was backstage at Paris fashion week, and all this time I’ve had to keep the news top secret. I am so excited to share it now and be part of Estée Lauder.”
Kendall has an astounding social media following of over 30 million fans across Instagram, Twitter and Facebook, placing her as the number one model on social media1 with a fast-growing global audience. In the last year, Kendall has also experienced a meteoric rise in the beauty and fashion arena, marked by the Estée Lauder signing as well as a 13-page fashion feature in the December issue of American Vogue shot by Patrick Demarchelier.
Kendall made her fashion week debut in February, walking in Marc Jacobs’s fall/winter 2014 show. Her haute couture debut at Chanel quickly followed, as did her first high-profile advertising campaign for Givenchy fall/ winter 2014. She has since walked for leading designers such as Balmain, Dolce & Gabbana and Fendi, and graced the red carpets of the world’s most fashionable events including the Met Gala, Cannes Film Festival and MTV Video Music Awards.
Kendall has already worked with some of the industry’s most influential fashion photographers such as Patrick Demarchelier, Mert & Marcus, Mario Sorrenti and Mikael Janssen, and has appeared in magazines from the avant garde Love to fashion bible Vogue Paris, W and an eight-page editorial in Interview that crashed its website when it went live.
Kendall is a long-time supporter of the Ryan Seacrest Foundation, a non-profit 501(c)(3) organization dedicated to inspiring today’s youth through entertainment and education focused initiatives.
About Estée Lauder
Estée Lauder is the flagship brand of The Estée Lauder Companies Inc. Sold in more than 150 countries and territories, Estée Lauder is known for technologically advanced, high-performance products with a reputation for innovation, sophistication, glamour and superior quality. Estée Lauder produces some of the world’s most iconic skincare, makeup and fragrance products, which are loved by women around the world.
Benjamin Moore Collaborates With The Council Of Fashion Designers Of America To Promote Design In America
Montvale, NJ – Benjamin Moore, North America’s favorite paint, color and coatings brand, today announced it will collaborate with the Council of Fashion Designers of America (CFDA), the leading not-for-profit trade association of America’s foremost womenswear, menswear, jewelry and accessory designers, to promote design in America. This partnership marks the first time the CFDA has teamed up with a home décor brand to spotlight the influences of color, design and entrepreneurship in America.
“Benjamin Moore and the CFDA will work together to celebrate the aesthetic impact and transformative power of color, one of the most important and essential tools of design,” said Carl Minchew, Vice President of Color Innovation & Design of Benjamin Moore. “There are many synergies between our two worlds and with the help of the CFDA, we will bring together the architectural design and fashion communities to advance our trade and encourage entrepreneurship in this industry.”
“The creation of the inaugural CFDA Trail Blazer Award is a testament to Benjamin Moore’s continuing support of American Fashion,” said Steven Kolb, Chief Executive Officer of the CFDA. “The CFDA is proud to partner with Benjamin Moore throughout the year to celebrate the use of color in the American Fashion Industry.”
To kick off the effort, Benjamin Moore will honor California-based fashion designer Trina Turk with its inaugural CFDA Trailblazer Award at the HUE® Awards in New York City. Benjamin Moore also looked to the fashion industry to tap the host for this year’s event and named Simon Doonan, the Creative Ambassador-at-Large of Barneys New York to serve as the master of ceremonies on September 29. Since its inception in 2008, the HUE® Awards has been Benjamin Moore’s signature event recognizing exceptional use of color in architectural design.
“Benjamin Moore and CFDA are excited to present this award to Trina Turk to recognize her trailblazing career that crosses over from the world of fashion and design with her colorful and bold designs across women’s ready-to-wear and accessories, menswear, swimwear, residential décor and textiles,” added Minchew.
During the next year, Benjamin Moore and the CFDA will organize various events, programs and collaborations for CFDA members as well as the larger design community.
About Benjamin Moore & Co.
Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883. One of the North America’s leading manufacturers of premium quality residential, commercial and industrial maintenance coatings, Benjamin Moore maintains a relentless commitment to sustainable manufacturing practices and continues to develop the most eco-responsible formulations possible. In 2012, the company’s Natura® paint received the Green Good Housekeeping Seal, acknowledging its high degree of sustainability plus rigorously tested performance. Other superior products in the Benjamin Moore Green Promise® portfolio include Aura®, Regal® Select, ben® and Ultra Spec® 500 paint for commercial interiors – all built upon our patented Gennex® platform that has changed the industry and earned the passion and loyalty of homeowners and professional painters by delivering extremely low-VOC and peerless beauty and performance. J.D. Power and Associates 2014 Interior Paint Satisfaction Study ranked Benjamin Moore highest in consumer satisfaction, marking the fourth consecutive year and fifth time the company has earned this rating. Benjamin Moore paints deliver authentic Benjamin Moore colors and are available exclusively from Benjamin Moore’s more than 5,000 paint and decorating dealers.
About the CFDA
The Council of Fashion Designers of America, Inc, (CFDA) is a not-for-profit trade association founded in 1962 that leads industry-wide initiatives and whose membership consists of more than 480 of America’s foremost womenswear, menswear, jewelry, and accessory designers. In addition to hosting the annual CFDA Fashion Awards, which recognize the top creative talent in the industry, the organization offers programs which support professional development and scholarships, including the CFDA {Fashion Incubator}, the CFDAVogue Fashion Fund, the Geoffrey Beene Design Scholar Award, the Liz Claiborne Design Scholarship Award and the CFDATeen Vogue Scholarship. In 2013, the Fashion Manufacturing Initiative was created to nurture, elevate and preserve garment production in New York City. Member support is provided through the Strategic Partnerships Group, a high-profile group of companies offering designers strategic opportunities. The CFDA Foundation, Inc. is a separate, not-for-profit organized to mobilize the membership to raise funds for charitable causes. Through the Foundation, the CFDA created and manages the worldwide Fashion Targets Breast Cancer initiative; raises funds for HIVAIDS organizations with events such as Fashion’s Night Out and 7th on Sale and addresses the issue of model health with The CFDA Health Initiative.
Forever 21 Partners with Warner Bros. Consumer Products for a Limited Edition Collection Featuring Classic Animation
Forever 21 and Warner Bros. Consumer Products (WBCP) announced today the launch of an exclusive collection of limited-edition women’s, men’s and children’s apparel and accessories featuring classic Looney Tunes and Hanna-Barbera animated characters. The WB x Forever 21 collection was designed and curated by apparel maker Jerry Leigh, in partnership with WBCP, for Forever 21.
The 44-piece line includes sweaters, t-shirts, tank tops, cropped tops, socks and loungewear featuring Warner Bros.’ most memorable animated characters, including Looney Tunes favorites Bugs Bunny, Tweety, Daffy Duck, Marvin the Martian and Taz, as well as Hanna-Barbera classics such as Scooby Doo, The Flintstones, The Jetsons and more. The limited-edition collection will launch in stores globally and on Forever21.com beginning Friday, November 28.
“We’re excited to partner with Warner Bros. Consumer Products on this exclusive collection to bring their iconic characters to the wardrobes of fashionable enthusiasts around the globe,” said Linda Chang, Forever 21 VP of Merchandising. “This limited-edition line will allow our customers to discover on-trend merchandise with a nostalgic charm of cartoon legends.”
“Forever 21 is synonymous with fashion-forward looks and this exclusive remix of our most popular animated characters is the perfect fit with their trendsetting style,” said Karen McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products. “We’re thrilled to bring the timeless appeal of our iconic characters to their hip and stylish consumers around the world.”
To celebrate this exclusive partnership, Forever 21 and Warner Bros. Consumer Products will host a consumer event from 3 – 5 p.m. at the Forever 21 Times Square store on Saturday, November 22 in New York City. The event will feature live models wearing the exclusive collection, a photo booth, caricature artist, festive food and more. Every WB x Forever 21 purchase will receive a limited-edition shopper tote featuring favorite Warner Bros. animated characters, while supplies last.
VF Highlights Progress in Scaling Sustainability Platform Across its Brands Globally
GREENSBORO, N.C. – VF Corporation (NYSE: VFC), a leader in branded lifestyle apparel, footwear and accessories, today released its first comprehensive global Sustainability & Responsibility report. The report highlights achievements of VF and its brands – many of which are already known as sustainability leaders, including The North Face® and Timberland® – and details the company’s goals across its three sustainability pillars: products, planet, and people.
“At VF, sustainability is a key business platform that contributes to our global growth and helps us manage our operations responsibly,” said Eric Wiseman, VF’s Chairman, President and CEO. “Our brands are working as ‘One VF’ to foster meaningful innovation around sustainability – from product design, to how we choose and manage our resources and materials, to the ways we support our associates and the communities in which we operate.”
VF’s report marks the public debut of its innovative chemical management program, CHEM-IQ℠. Developed in collaboration with third-party experts, including the Natural Resources Defense Council (NRDC), CHEM-IQ℠ provides a proactive, cost-effective and scalable method for identifying and eliminating potentially harmful chemicals before they enter the manufacturing process. VF will expand CHEM-IQ℠ globally in 2015.
VF has also been instrumental in the development of the Higg Index, an indicator-based assessment tool that helps companies gauge the environmental sustainability performance of apparel and footwear products. Companies around the world now use the index to drive improvements in their facilities, brands and products.
Other highlights in VF’s report include:
Reducing energy use – VF is on track to meet its 2015 goal of reducing carbon emissions by 5 percent, and the company is now powering 31of its facilities in part with renewable energy.
Developing sustainable products – VF’s brands produce more than 1,500 eco-friendly styles, which make up 10 percent of total product sales. Also, VF has committed to using sustainable cotton for 3 percent of its total annual cotton sourced by 2015.
Supporting communities – In 2013, more than 14,000 VF associates volunteered their time, and VF brands donated more than $10 million to charitable causes world-wide.
During the past two years, VF built an internal sustainability infrastructure optimized to serve the company’s global scale and diverse portfolio of more than 30 brands. A large part of this architecture has been focused on data collection and the development of sustainability scorecards to help benchmark the environmental footprints and social actions of its nearly 2,000 individual facilities. This data driven approach enables the company to measure current goals, including targets for its carbon and waste management programs, as well as set additional goals in the future.
“Our first comprehensive Sustainability & Responsibility report is a milestone for VF and our brands,” said Letitia Webster, Senior Director of Global Sustainability for VF. “It’s an opportunity to highlight the great efforts our brands and teams have led for many years. Now, with a centralized, global reporting infrastructure in place, we turn our focus to enhanced alignment and collaboration across our company to minimize our environmental footprint and spark innovation, while more effectively sharing our progress with all stakeholders.”
To learn more about VF’s sustainability and responsibility platform and initiatives, and to view the report, please visit sustainability.vfc.com.
People’s Choice Presents Original Web Series #FashionFOMO
NEW YORK –PeoplesChoice.com, the official website of the annual People’s Choice Awards and a year round entertainment destination, proudly announces the launch of #FashionFOMO, a video series in which well-known fashion bloggers reveal their style crushes along with how-to tips for fans to emulate their favorite looks.
“The People’s Choice brand touches all verticals in the pop-culture space, so a video series that connects fans to their style icons was a natural extension for us,” said Hooshere Bezdikian, VP Digital. “We embrace fandom, and the bloggers you see in the series are genuine fans of the celebrities they talk about. They pay homage to their style icons by celebrating their unique fashion sense.”
In the 10 part series, fashion bloggers and style-savvy personalities from all over the country show fans how to achieve the look of their favorite celebrity or TV character by pulling items out of their own closets, or shopping with a particular celebrity in mind. First up, PennyChic.com founder Shauna Miller celebrates her love for Beyoncé’s style by giving tips and showing examples of how to achieve the pop icon’s revered looks.
“We all have style crushes, and mine is Beyoncé,” said Shauna Miller in episode one of #FashionFOMO. “The girl just knows how to combine edginess and femininity.”
Future episodes celebrate such fashion-forward celebrities as Taylor Swift, Lucy Hale and Selena Gomez, and even some of today’s iconic style characters from TV including Kerry Washington’s Olivia Pope from Scandal and Troian Bellasario’s Spencer Hastings from Pretty Little Liars. The upcoming schedule is as follows:
Oct. 28 – Style Crush: Beyoncé; Blogger: Shauna Miller @PennyChic
Nov. 4 – Style Crush: Selena Gomez; Blogger: Yoon Kwon @byoonique
Nov. 11 – Style Crush: Olivia Pope; Blogger: Alicia Tenise @AliciaTenise
Nov. 18 – Style Crush: Lea Michele; Blogger: Angela Denae @styleclosetlife
Nov. 25 – Style Crush: Spencer Hastings; Blogger: Lindsey Herzog @lindsey_herzog
Dec. 2 – Style Crush: Nina Dobrev; Blogger: Lauren Felix @lpfashionista
Dec. 9 – Style Crush: Taylor Swift; Blogger: Alecia Mariana @AleciaMariana
Dec. 16 – Style Crush: Vanessa Hudgens; Blogger: Shelly Stuckman @shellystuckman
Dec. 23 – Style Crush: Lucy Hale; Blogger: Erica Louie @missejlouie
Dec. 30 – Style Crush: Emma Watson; Blogger: Britt and Whit @BrittandWhit
#FashionFOMO is produced by United Artists Media Group (a joint venture among MGM, Mark Burnett, Roma Downey and Hearst Corporation) and VIMBY.
ABOUT VIMBY
VIMBY is a next generation production studio creating entertainment and branded content for multiple platforms in both English and Spanish. We specialize in authentic, local production with dedicated filmmaking units in over 80 cities across America, Canada and the UK. VIMBY is at the forefront of the local production revolution, offering a system that delivers high quality, story-driven content with real-time speed to market. VIMBY’s creative community is led by the country’s top storytelling producers in Los Angles managing the brightest young filmmakers from around the country, all trained in VIMBY’s proprietary national production process. Our authentic content infrastructure speaks to a generation of viewers that traditional media struggles to reach, and is capable of delivering the speed, sheer volume and custom needs of national brands. VIMBY’s investors include Mark Burnett and The Hearst Corporation.
ABOUT PEOPLESCHOICE.COM
PeoplesChoice.com is the official digital extension of the annual People’s Choice Awards and host of the voting platform where fans choose their favorites in movies, music and TV. The site was re-launched in 2013 as a year-round destination where fans stay up to date on their favorite celebrities, watch original video content, participate in polls and join the conversation on all things pop culture. The website, mobile and social extensions are owned by Procter & Gamble, and produced by United Artist Media Group (UAMG) a joint venture among MGM, Mark Burnett, Roma Downey and Hearst Corporation.
Wella Professionals Launches Partnership with Match – “Love Is In The Hair” Survey Results Shine a Light on How to “Get Lucky In Love”
WOODLAND HILLS, Calif.–You never get a second chance to make a first impression, especially on a first date! To help single women across the country during these moments, Wella Professionals, the hair color, care and styling authority, is partnering with the world’s largest online dating company, Match. A woman’s hair completes her overall look for a first date, making the collaboration between these two brands a natural fit. From the runways of Fashion Week to red carpet award shows, Wella Professionals consistently works with the most sought after stylists to bring you tips from the best in beauty (and now matchmaking!) for real woman to achieve date-night hair perfection.
At the heart of this partnership, Wella Professionals and Match commissioned a survey titled “Love Is In The Hair” to discover how a haircut, color and style can help single women (and men!) “get lucky in love.” Armed with statistics about both men and women’s hair attractions, Wella Professionals salons across the country are ready to help women and men achieve the perfect bespoke hair color and style that will help make them stand-out on that first date. Some of the jaw-dropping statistics include:
Blondes have more fun…and relationships? Studies show blondes beat out brunettes and red heads for the most long-term loves.*
Rock your bold hair color, and his world. Nearly 1/3 of single men think women with bold hair color are sexy and stimulating.*
Pump up the waves, and his heart rate! Almost half of single men find women with curly/wavy hair to be sexy and irresistible.*
Lizzie Daniel, Match’s Director of Sponsorships, commented, “Half of the battle with dating is getting that first date. This partnership with Wella Professionals allows us to help our members look and feel their best, and we’re excited to be able to bring products and tips to help single women land the date and make a memorable first impression.”
The year-long collaboration kicked-off on October 22nd, 2014 with a “Girls’ Night Out Stir Event” at a Wella Professionals salon in New York City, where Wella stylists offered single women expert styling to get them ready for a happy-hour mixer with single men looking to mingle. The salon event set in motion a nationwide tour where 19 other Wella Professionals salons will be offering complimentary styling to Match subscribers before they embark on a night of possibly meeting “the one.”
The partnership will also include product sampling, the latest hair trends and beauty advice on social media, and exclusive blog posts on Match featuring tips from Wella Professionals’ Celebrity Stylist, Andy LeCompte and Wella Professionals’ Celebrity Colorist, Jennifer J, so keep your eye out for more ways to help meet your match. As part of the sampling program, Wella Professionals will be offering Match subscribers in-salon incentives and coupons so single women everywhere can choose products and styles that will help them achieve their best “date night hair.”
Be sure to follow @WellaHairUSA on Instagram and Twitter and use the hashtag #LoveisintheHAIR to find all of the latest date-night hair looks.
AVAILABILITY
The complete Wella Professionals range of products can be purchased at professional salons across North America. For more information, visit www.wella.com.
About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
Get all the latest news from Match by following @Match on Twitter, @MatchStir on Instagram and at www.facebook.com/Match. Get all of the latest news from Wella Professionals by following @WellaHairUSA on Twitter and Instagram and at www.facebook.com/WellaUSA #LoveisintheHAIR
Ralph Lauren’s Polo Presents Holographic 4D Fashion Event Towering Above The Lake At Central Park
NEW YORK— Ralph Lauren’s new Polo line for women presented its Spring ’15 collection during New York Fashion Week in a revolutionary runway event: a water-screen projection that towered above Manhattan’s Central Park, fusing fashion, art and technology.
The event also celebrated the grand opening of the Polo flagship store on Fifth Avenue.
Ralph Lauren Polo models – appearing like beautiful mirages using four-story-tall holographic effects – wore outfits embracing the eclectic spirit of the brand, mixing the edge of New York and Paris, and the sunset colors and patterns of the Adirondacks. They were framed by a perfect cityscape that paid homage to New York landmarks, such as the Brooklyn Bridge and the High Line, complementing the downtown sensibility that inspires this new brand.
Hundreds of spectators, including celebrities, famous runway faces and fashion editors, gathered on the Cherry Hill lawn on the west side of the park for a sensory experience that uses innovative technology that could forever change the landscape for a fashion show.
“I really wanted to do something big for the new Polo Women’s brand — something set in the city — that felt modern. We returned to Central Park, a place I love, and captured the spirit of Polo with a truly innovative mix of fashion and technology,” said Ralph Lauren.
Mr. Lauren, who started his namesake company almost 50 years ago, was there to see a larger-than-life version of himself digitally dance across the water.
The high-resolution images were beamed onto a water screen that measured 60 feet tall and 150 feet wide. Mixing live-action movement and CG, the runway presentation was a short film that featured models visiting the streets and icons of a hyper-real New York. Multiple elements of each shot were captured simultaneously to generate the incredible 4D effects.
“Ralph Lauren continues to push his company into the future, using technology as a way to keep his brands fresh and innovative and at the cutting edge of modernity, said David Lauren, executive vice president of global advertising, marketing and corporate communications.
Ralph Lauren has been a leader in pioneering fashion and luxury in the digital space. As one of the first global brands to embrace the Internet, expansion of Ralph Lauren’s high-tech presence has been illustrated with the introduction of the Polo Tech biosensing shirt, the 4D Light Show in 2010, QR Technology in Europe and the United States, touch-screen window displays, the digital Dog Walk and the RL Gang Virtual Storybook for children.
Ralph Lauren has a long-standing history in supporting Central Park, including hosting its memorable 40th anniversary there in 2008. Recognizing this special backdrop for the Polo event and the welcome from the Office of Mayor Bill de Blasio, the Ralph Lauren Corp. will be supporting two initiatives to benefit parks, here in New York and beyond: Charitable contributions will be made to the Woodland Campaign to refinish the ramble adjacent to the event space at Cherry Hill on the West Side of Central Park, and to the Institute for Urban Parks, which works with parks throughout the city and around the world in training and developing resources to maximize and preserve essential outdoor spaces.
Ralph Lauren is eager to share this unique experience with fellow New Yorkers, too, and a public showing of the 4D event is planned in the same location Tuesday at 9 pm. A video of the event, including behind-the-scenes details, will also be available for viewing at RalphLauren.com
Please find additional information, imagery and video footage at http://image.net/polo4d.
See aggregated social media content using the hashtag #POLO4D
ABOUT RALPH LAUREN CORPORATION
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 47 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include Polo Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren Collection, Black Label, Blue Label, Lauren Ralph Lauren, RRL, RLX, Ralph Lauren Childrenswear, Denim & Supply Ralph Lauren, Chaps and Club Monaco, constitute one of the world’s most widely recognized families of consumer brands. For more information, go to http://investor.ralphlauren.com.
GapKids Launches Limited-Edition Collection with Kate Spade New York and Jack Spade
NEW YORK, – Gap is thrilled to launch kate spade new york and Jack Spade for GapKids, a limited-edition girls’ and boys’ apparel and accessories collection for Holiday 2014. This marks kate spade new york and Jack Spade’s first foray into childrenswear as well as the first time the Kate Spade & Company brands will partner together.
Launching in select Gap stores in the United States, Canada, United Kingdom, France, Hong Kong and Japan and on gap.com on October 30th, the childrenswear collection, which will be available for two weeks only, embraces child-like imagination with festive and whimsical styles in toddler and kids sizing. The collection blends the playful feminine and colorful twists of kate spade new york and the energetic charm of Jack Spade with GapKids’ iconic American style.
Retaining the DNA of kate spade new york and Jack Spade, inspiration was taken from the collection’s archives. The collection features recreated signature pieces from the past, downsized and in fabrics more suited to children’s play and adventure.
“Collaborating with iconic American brands such as kate spade new york and Jack Spade is a way of bringing style and optimism to the GapKids customer,” said Rebekka Bay, Creative Director and EVP, Gap Global Design. “We really wanted to celebrate the best of all three brands, the casualness of GapKids, the playfulness and prettiness of kate spade new york and the quirkiness of Jack Spade.”
“I couldn’t think of a better partner than Gap to collaborate with on a children’s collection,” said Deborah Lloyd, Chief Creative Officer, Kate Spade & Company. “Their colorful and playful spirit aligns perfectly with ours and they’ve helped us realize our vision of dressing little ones head to toe in kate spade new york and Jack Spade for their next big adventure.”
Focusing on a child’s carefree sense of adventure and excitement, the collection follows a brother and sister imagining their way through a magical journey to grandmother’s house during the holiday season. The idea of packing for a family holiday reunion, celebrating the journey seen from the back seat of the car, the actual celebration and the overnight stay, are themes that can be seen throughout.
Collection favorites include charming dresses, clever graphic sweatshirts, witty winter accessories and stylish tech cases marrying the brands’ aesthetics and allowing kids to be kids. Fit and flare dresses and button down tops for girls are played up with the kate spade new york signature bow print. Sassy sayings such as “Here Comes Trouble”, “Skirt The Rules”, “Pretty Sneaky”, and “Are We There Yet?” can be found on girls’ and boys’ fashion and accessories. Mittens with playful quotation marks, knit hats with antlers and hot dog printed scarves speak to the whimsy of the winter collection. Highlighting the fun and quirky nature of the Kate Spade & Company brands, graphic tech accessories feature hamburgers, notebooks and emojis.
With prices starting from $9.95 up to $130, the collection will be available in select Gap stores and on gap.com starting on October 30th for two weeks only.
About Gap
Gap is a global apparel and accessories brand focused on delivering casual, American style. The brand offers classic, iconic clothing that helps customers express their individuality through its Gap, GapKids, babyGap, GapMaternity and GapBody collections. With an optimistic point of view and belief that everyone can make their creative mark in the world, Gap embodies what it means to be bright. Founded in San Francisco in 1969 by Donald G. Fisher and Doris F. Fisher, the brand has grown from one store to over 1,700 company-operated and franchise retail locations around the world. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Piperlime, Athleta, and Intermix. For more information, please visit www.gapinc.com.
About kate spade new york
In 1993, Kate Spade designed the utilitarian bag she had been craving for years but couldn’t find anywhere and so began a revolution in the accessories market. Simple silhouettes with clever details and crisp palettes soon established a visual shorthand for the brand that’s recognizable the world over. In 2007, Kate Spade turned the reins over to the design powerhouse, Liz Claiborne Inc. which then became Fifth & Pacific Companies Inc, and now operates under Kate Spade & Company (NYSE: KATE). Deborah Lloyd, formerly of Banana Republic and Burberry took the helm as Chief Creative Officer with an aim to broadening the line while honoring Kate’s rich history. Today you’ll find the brand on the arms of women everywhere with nearly 300 kate spade new york stores worldwide and a thriving e-commerce business.
About Jack Spade
Jack Spade began in 1996 out of a warehouse on Warren Street in New York City. It grew out of the idea that useful items could also be stylish. The first JACK SPADE bag was sold to a hardware store in 1997. Today, Jack Spade has grown to include clothing, small goods and accessories. It remains true to the idea that good design solves a problem with straightforward solutions, using timeless and durable materials. Jack Spade can be found online at www.jackspade.com, in their 13 retail stores in the US, Japan and UK, and in top select stores worldwide.
Amazon Fashion Celebrates the Next Generation of Fashion Talent with Studio Sessions Competition
NEW YORK– Today, five participating schools – Fashion Institute of Technology, LIM College, Parsons The New School for Design, Pratt Institute, and the School of Visual Arts – sent two teams of five students to Amazon Fashion’s 40,000-square foot photography studio in Williamsburg, Brooklyn. Mentored by a group of top industry professionals, the student teams were challenged to conceptualize, style and shoot a captivating editorial campaign, with the winning images to be featured as part of Amazon Fashion’s Fall 2014 on-site editorial.
The creative challenge required students to apply their skills in graphic design, styling, editing, fashion photography, and art direction, while working in their own dedicated photography bay. Industry experts – including Amy Odell, Editor at Cosmopolitan.com; Eric Wilson, Fashion News Director at InStyle; Kate Dimmock, Fashion Director at People StyleWatch; and Lori Goldstein, Fashion Stylist and Fashion Editor at Large at ELLE – served as mentors throughout the day-long competition, providing guidance and feedback to student teams as they worked to produce a campaign that speaks to the Amazon Fashion customer.
Students were given access to state-of-the-art photography equipment, models, wardrobe, hair and makeup services, and props. YouTube beauty expert and entrepreneur Michelle Phan counseled teams on creating beauty looks that complement their campaign messages, using makeup from her namesake line, em Cosmetics.
“We continue to be impressed by the student talent and industry support we see during our Studio Sessions competition, and we were thrilled to be able to host the challenge again this year. The students’ exceptional creativity and professionalism shine through in their beautiful campaign images. We know Amazon Fashion customers will be just as inspired by their work as we are,” said Cathy Beaudoin, President of Amazon Fashion.
The challenge concluded with individual team presentations to a panel of Amazon Fashion executives including Cathy Beaudoin, President, Amazon Fashion; Dennis Leggett, Creative Director, Amazon Fashion; Gina Tovar, Fashion Director, Amazon Fashion; Muge Erdirik Dogan, Director, Amazon Beauty; and Darcy Penick, Chief Merchant, Shopbop, who selected the winning womenswear and menswear images. Each team was judged on wardrobe styling, composition, photography, art direction, set design, fashion editing, and their ability to compose a fresh and creative image that is consistent with Amazon Fashion branding.
The School of Visual Arts’ womenswear and Pratt Institute’s menswear winning images will be featured on Amazon.com/StudioSessions, reaching Amazon’s 35 million fashion customers.
A total of over $100,000 was awarded: each first-place team received $25,000 for their work and an additional $15,000 for their school; LIM College’s womenswear and Fashion Institute of Technology’s menswear teams were awarded the second-place prize of $10,000 per team. In addition, all team entries can be found on the Amazon Fashion Facebook page (Facebook.com/AmazonFashion) where the public will vote for the “Fan Favorite” to award $5,000 in Amazon.com Gift Cards to the winning team.
About Amazon Fashion
Amazon Fashion, a fast-growing division of Seattle-based Amazon.com, Inc. (NASDAQ: AMZN), is a one-stop destination for head-to-toe style, offering clothing, shoes, jewelry, timepieces, handbags, and accessories from a wide range of iconic, designer, contemporary, and classic brands. Amazon Fashion aims to reinvent the online fashion shopping experience and to support Amazon.com’s corporate mission to be the Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online. In true Amazon style, trying things on—and sending them back—is easy with free shipping and free returns on eligible items.
At Amazon Fashion, we carry the newest and most-wanted pieces of the season, along with the classics and basics that make up the foundation of every wardrobe, including must-have denim from Hudson Jeans, True Religion, and Seven for All Mankind. Amazon Fashion also has one of the largest selections of shoes for the whole family, from designer to athletic, including favorite brands like Kate Spade New York, Steve Madden, Cole Haan, New Balance, Timberland, and so many more. Amazon Fashion also carries a vast array of handbags, jewelry, and must-have accessories—as well as an impressive watch selection, including GUCCI, Ferragamo, and Versace.
From tried-and-true heritage brands like Levi’s, Lucky Brand, and Pendleton to contemporary designers like Rebecca Minkoff, Rachel Roy, Steven Alan, and Tracy Reese, Amazon Fashion offers options for just about everyone. Amazon Fashion also provides how-to-wear-it ideas and style inspiration to make shopping that much easier and more enjoyable. Amazon Fashion editorials highlight the latest trends and newest arrivals, while designer spotlights and other special content take you behind the scenes with industry tastemakers.
About Amazon
Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.
Nike Unveils New Spring/Summer 2015 Collections, Connects With Women Across Global Digital Community
Nike (NYSE: NKE) today unveiled its new Spring/Summer 2015 Women’s collections in New York City with 27 of the world’s top athletes, showcasing a breadth of performance and lifestyle products as well as digital services as it continues to accelerate growth within its women’s business.
“Sport and fitness are powering a new lifestyle shift for women around the world,” says Mark Parker, President & CEO of NIKE, Inc. “Our relationship with our digital community of 65 million women, coupled with great product innovation, is driving our momentum and we expect to add another $2 billion in revenue to reach $7 billion by FY17.”*
Women all over the world are choosing to work out and run with Nike. The Nike+ Training Club App for women has been downloaded 16 million times and 9 million women have downloaded the Nike+ Running App. The Nike+ digital community is a global ecosystem of inspiration and optimism, using knowledge and community to motivate. By offering athletes at every level a better understanding of themselves, Nike serves as the direct link between the female consumer and her goals.
Nike’s Spring/Summer 2015 Women’s collections feature new performance looks and designer collaborations catering to every element of a modern woman’s athletic lifestyle. These include new products across Nike’s running, training and sportswear categories, ranging from high-performance tights to Nike Flyknit footwear to innovative new sports bras.
The global lineup of athletes in New York included Olympic gold medalists Shelly-Ann Fraser-Pryce, Allyson Felix, Sanya Richards-Ross and Adelina Sotnikova; two-time tennis Grand Slam champion Li Na; and professional basketball star Skylar Diggins.
Nike also revealed its collaboration with Brasilian designer Pedro Lourenço, a collection of training apparel and footwear that blends performance with a unique interpretation of style.
“With such an explosion of creativity in sport and a growing lifestyle that seamlessly integrates her run and workout with the rest of her day, Nike has never been better positioned for growth,” says Amy Montagne, VP/GM of Nike Women. “Today we’re introducing the most comprehensive and innovative women’s collection Nike has ever created.”
27 top athletes all in one place
The athletes pictured above include:
Angelica Bengtsson, Sofia Boutella, Leticia Bufoni, Xue Chen, Skylar Diggins, Brianne Theisen-Eaton, Marlen Esparza, Allyson Felix, Joanna Jozwik, Sally Kipyego, Daria Klishina, Carissa Moore, Li Na, Alana Nichols, Shelly-Ann Fraser-Pryce, Paula Radcliffe, Sarah Reinertsen, Laura Robson, Brianna Rollins, Sanya Richards Ross, Carolina Salgado, Maria Clara Salgado, Joan Benoit Samuelson, Dafne Schippers, Zhang Shuai, Adelina Sotnikova and Katarina Johnson-Thompson.
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Ore., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, Nike’s earnings releases and other financial information are available at http://investors.nike.com. Individuals can also visit http://news.nike.com/ and follow @Nike.
Target Partners With Faribault Woolen Mill And Announces Exclusive Fall Collection
Target is teaming up with Minnesota-based Faribault Woolen Mill on an exclusive collection for fall. The giftable, American-made line of scarves, throws, handbags and tech accessories launches Nov. 2 at Target.com.
Faribault Woolen Mill was founded in 1865 and is known for its durable, comfortable wool blankets. The company is located along the Cannon River, which is south of Target’s Minneapolis headquarters.
“We couldn’t be more proud of the final product,” Stacia Andersen, senior vice president of apparel and accessories at Target, told the Minneapolis Star Tribune. “The quality is remarkable, and the fact that it’s the result of two Minnesota companies coming together, we feel, is very special.”
We’re just a few days in to fall and already looking forward to the first snowfall. Are we crazy? Or are we just crazy excited about Target’s exclusive line with Faribault, a classic-meets modern collection of American-made accessories and giftable items starring the heritage mill’s signature 100-percent wool textiles. The assortment of limited-edition bags, throws, scarves for men and women and tech accessories will be available on Target.com starting Nov. 2 and come in an array of exclusive stripes and plaids. We’re planning to stock up for ourselves and buy more than a few gifts for the holidays.
Founded in 1865, Faribault is known for its durable, comfortable wool blankets. The family-owned company is located on the banks of the Cannon River, not too far from Target’s headquarters in Minneapolis. “We couldn’t be more proud of the final product,” said Stacia Andersen, senior vice president of apparel and accessories at Target told the Star Tribune. “The quality is remarkable and the fact that it’s the result of two Minnesota companies coming together, we feel, is very special.”
The collection for Target presented the mill’s creative team with an opportunity to mine their archives for inspiration and dive into new product categories. The result: a line that’s rooted in American history, with an entirely contemporary edge (the assortment includes smartphone cases and tablet sleeves). “There’s something about wool that is just timeless,” says Bruce Bildsten, Faribault’s CMO. “But we’re always wanting to try new things. We trusted Target because they prove again and again that they can collaborate with brands, bring out the best in them and represent them for what they are.”
Check out the look book—pin your favorite pics—and get to know Faribault Woolen Mills in the video below.
Quintessential Chic & Modern Furniture Brand Boconcepts Outfits Mezzanine Lounge At Mercedes-Benz Fashion Week S/S 2015
BoConcept the purveyor of affordable, modern design furniture, has been selected to furnish and decorate the coveted on-site Mezzanine Lounge at Mercedes-Benz Fashion Week Spring 2015 Collections at Lincoln Center.
Niki and Shaokao Cheng, Owners of BoConcept New York, are honored and excited to furnish a chic, comfortable and functional space to be enjoyed by fashion icons, editors, excecutives and celebs this year. The husband and wife team revel in mingling with worldly people and brands as it inspires their own creativity as designers. They plan on revealing their new 2015 collection in the outfitted lounge this Fall.
For additional information on BoConcept and/or Niki and Shaokao Cheng please contact Pulse Creative PR Director Yanina Erman directly via email yanina@pulse-creative.com
Niki and Shaokao Cheng, Owners BoConcept New York
Niki and Shaokao Cheng, social movers who are connected to New York celebrities, own all five BoConcept stores in New York City, at which they have hosted art shows by artists such as Julio Gaggia and concert pianist/artist Chau-Giang Thi Nguyen. Their clients include Susan Sarandon, Lucy Liu, Faye Dunaway, Brooke Shields, P. Diddy, Jay-Z, Mary J. Blige, Estelle, Lil’ Kim, and Patti LaBelle. BoConcept New York’s furniture has been featured on shows such as NBC’s The Apprentice, Bravo’s Queer Eye for the Straight Guy, and Bravo’s Kathy Griffin: My Life on the D-List.
About BoConcept
The urban furniture company founded in Denmark in 1952 is known for offering modern, versatile and unpretentious furniture. BoConcept furniture works for both the urban dweller and the suburban up-and-comer. BoConcept design has been described as forward-thinking, affordable, and chic, but it’s more than that: The pieces are smart, sleek, and perfectly suited to New York spaces, which can present challenging parameters at times. The functional and modular furniture and home accessories complement most any home, and all the pieces work together.In just about 10 years, Niki and Shaokao have come to establish the BoConcept as the premier customizable and affordable modern furniture store in the New York metropolitan area. They have opened nine stores in New York and New Jersey.
TOYS“R”US® And CLAIRE’S, Inc. Enter Into Strategic Global Partnership
WAYNE, NJ – Toys“R”Us®, the world’s leading dedicated toy retailer, and Claire’s, one of the world’s leading specialty retailers of fashionable jewelry and accessories for young women and girls, today announced they have entered into a strategic global partnership to bring trendy, fashion-forward products to Toys“R”Us customers in select stores around the world. Following a successful pilot program in Europe, Claire’s-branded shops within Toys“R”Us stores will expand to nearly 100 locations across the continent, including stores in the United Kingdom, France, Germany, Austria and Spain, and set in 12 Toys“R”Us stores in the United States by the end of 2014. Shoppers will be able to choose from thousands of products found in Claire’s stand-alone stores, including a unique assortment of jewelry, headbands, hair and fashion accessories, jewelry holders, legwear, seasonal items and more. The partnership is expected to grow and evolve over time.
Two Claire’s locations in the United States will officially debut this week in the company’s flagship Toys“R”Us Times Square and FAO Schwarz stores in New York City. These larger shop locations will be the only stores to feature ear piercing services at this time. The additional 10 locations in the United States are expected to be open by the end of October and will be located in Murrieta, CA; Colorado Springs, CO; Jensen Beach, FL; Florence, KY; Waldorf, MD; Henderson, NV; Toledo, OH; Tulsa, OK; Philadelphia, PA; and Houston, TX.
“Claire’s has long been a destination for young fashion-forward shoppers looking to find the most trend-right accessories, and we’re delighted to bring their expertise to our tween business,” said Antonio Urcelay, Chairman of the Board and Chief Executive Officer, Toys“R”Us, Inc. “We continue to explore new concepts that bring fresh merchandising content and offerings to our Toys“R”Us customers around the world.”
Featuring the distinctive purple Claire’s signage, as well as gray fixturing coupled with moveable display floor racks, Claire’s shops within a Toys“R”Us store will be a destination for young fashionistas seeking the most up-to-date trends in jewelry and accessories. The shops will vary in size by location.
“We are excited to expand our Claire’s global footprint to Toys“R”Us locations across the globe and expose new customers to our fashionable brand,” said Beatrice Lafon, Chief Executive Officer, Claire’s Inc. “The Claire’s shops in Toys“R”Us stores will offer consumers a constantly refreshed assortment of the hottest trending jewelry and accessories for which Claire’s is known.”
The two brands will support the launch with a cross-promotional program, inclusive of targeted email marketing, social media and signage within participating Toys“R”Us stores.
For high-resolution photos of the Claire’s shop in FAO Schwarz, click here and Toys“R”Us Times Square, click here.
About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 877 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 710 international stores and over 195 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.
About Claire’s Inc.
Claire’s Inc. is one of the world’s leading specialty retailers of fashionable jewelry and accessories for young women, teens, tweens and girls ages 3 to 35. The Company operates through its two store concepts: Claire’s and Icing. As of February 1, 2014, Claire’s Inc. operated 3,114 stores in 18 countries throughout North America, Europe, and China. The Company also franchised 421 stores in 27 countries primarily located in the Middle East, Central and Southeast Asia and Central and South America. More information regarding Claire’s Stores is available on the Company’s corporate website at www.clairestores.com.
Great Design, Great Cause: Target and TOMS Team Up for the Holidays
Listen up, Target and TOMS enthusiasts, because we’ve got news that’ll knock your socks (and canvas shoes) off: Target and TOMS are teaming up on a limited-edition collection for the holidays. Not only will you find pieces you’ll want to give – and get – but for each item purchased, you’ll be helping someone in need.
Buzz started to build minutes ago after Blake Mycoskie, TOMS Founder and Chief Shoe Giver, and Kathee Tesija, executive vice president and chief merchandising and supply chain officer, Target, surprised nearly 14,000 Target team members with news of the do-gooding partnership at Target’s annual meeting in Minneapolis. And now, we’re bringing you an exclusive first look at the full collection!
“Target’s holiday partnership with TOMS is the perfect marriage of both brands’ core values—great design that’s accessible to everyone and a commitment to giving back,” said Kathee.
“We’re excited to partner with Target for the holidays and take TOMS’ One for One® giving model further than ever before,” said Blake. “Every purchase allows Target’s guests to bring home a beautifully designed product and do good, providing nourishment, warmth and shoes to a person in need.”
TOMS for Target features more than 50 items, each under $50, and will be available at all Target stores in the U.S. and Canada, as well as Target.com on November 16 … so mark your calendars now! And beyond TOMS’ beloved slip-ons, the collection includes home goods and apparel and accessories for women, men and kids, meaning you’ll have a lot to choose from.
Even better, with your help, TOMS for Target has the potential to provide more than 11 million meals, blankets and shoes to those in need. Every TOMS for Target apparel, accessory and home good purchase results in the donation of a blanket through the American Red Cross or Canadian Red Cross, or one week of meals through Feeding America or Food Banks Canada. And for every TOMS for Target pair of shoes sold, a pair will go to a child in need.
SK-II Becomes Prefered Skincare Sponsor of Mercedes-Benz Fashion Week Partnership
Procter & Gamble’s Prestige skincare line, SK-II, is proud to be the preferred skincare sponsor of this season’s Mercedes-Benz Fashion Week at Lincoln Center. SK-II will invite all Fashion Week attendees to their pop-up activation in the Event Lobby to experience the Beauty Imaging System™ and identify their skin’s visible age.
The Beauty Imaging System is the latest breakthrough in beauty innovation. This unique analysis device reads the skin’s visible age to help determine a SK-II product ritual designed exclusively for an individual’s skin concerns. It works by capturing close-up images of the face using a digital camera and then analyzes the images based on the five dimensions of crystal clear, ageless skin: Texture Refinement, Firmness Power, Wrinkle Resilience, Radiance and Tone. Used over time, SK-II users can track their improvement and how their skin fares with consistency in their ritual.
In addition to the Beauty Imaging System, SK-II will showcase the brand’s rich history and ‘Secret Key’ ingredient found in all of the products. When a scientist paid a visit to a Sake Brewery in Kobe 30 years ago, he was surprised to discover that the brewery workers had extraordinary hands—soft and youthful Even an elderly man with pronounced wrinkles on his face possessed the silky smooth hands of a young man. This remarkable observation prompted the scientist to share his findings to conduct a series of experiments, in due course discovering a clear, nutrient-rich liquid could be extracted at the peak of the yeast fermentation process.
This phenomenon only occurred with one particular variety of yeast. Intensive scientific research followed to access the precise conditions required to yield the liquid’s optimal potency, which had the power to help restore the natural rhythm of skin’s outer layer to its 28 day cycle to promote, clearer, softer, smoother skin. Thus was PiteraTM conceived, the ‘secret key’ to restoring and maintaining skin’s original balance, natural rhythm and inherent beauty.
Pitera, one of nature’s purest sources of skin renewal, is only sourced from one place in the world and is still produced today by the same process as it was made 30 years ago. This singular blend of vitamins, amino acids, minerals, and organic acids allows the skin’s natural surface rejuvenation process to function at its prime.
Since then, SK-II with Pitera has become a special secret shared by celebrities such as Cate Blanchett and women around the world, transforming skin to crystal clarity for the last 30 years. Available in multiple markets across the globe, SK-II continues to deliver the transformative power of crystal clear skin and life through well-loved products including the iconic Facial Treatment Essence and Facial Treatment Mask.
This news is courtesy of www.mbfashionweek.com
Tracy Reese Exclusive Washable Runway Fashions for Tide Now Available for the Fall Fashion Season
CINCINNATI –Culminating a year-long partnership between Tide, the Council of Fashion Designers of America (CFDA) and fashion designer Tracy Reese, Reese’s first runway collection including completely machine washable looks begins arriving at retailers and TracyReese.com this month. The launch of the collection in stores offers an exciting way for consumers to personally experience the results of the Washable Fashion Initiative. Each of the eight items Reese designed is made with machine washable fabrics and yarns making designer fashion easier for consumers to care for their favorite looks at home.
Tide is on a mission to change the way designers think about the fabrics incorporated into their collections and offer consumers a way to more easily care for their designer garments at home. Last year, the brand joined forces with the CFDA to establish the Washable Fashion Initiative with the goals of educating designers on the benefits of using washable fabrics, and promoting the future state of washable fashion within the industry. Reese serves as the inaugural designer ambassador for the program. Inspired by the cleaning power of Tide Pods®, Reese took a closer look at her own design process and the fabrics she was using to identify new opportunities to incorporate fabrics into her garments that are washing machine friendly such as, cotton, acrylic, wool, polyamide, polyurethane, elastane, polyester, rayon, and spandex. The designer was excited to find that she could use these materials to create beautiful garments without sacrificing her signature style.
Debuting as part of Reese’s Fall 2014 collection, “Tracy Reese Washable Fashion for Tide” features a variety of fashion-forward designer separates from cozy cable-knit sweaters to stylish jacquard skirts and dresses to metallic cargo pants. Each item can be cared for in laundry rooms across the country by using Tide Pods® to ensure that they remain beautiful wash after wash.
“It’s always been important for me to create garments for real women, which is why this has been such a fun project for me. It has been a great experience working with the CFDA and Tide on the Washable Fashion Initiative,” says Reese. “It gave me a chance to prove something that I already know, which is that you can create beautiful designer garments that can be cared for easily at home. This is just a natural extension of my work as a designer. Ultimately what I’ve taken away from this is that washable garments can be fashionable. I will continue to design with washable fabrics to make my clothing more accessible to women.”
A trusted brand in caring for everyday clothes, Tide believes in caring for all your favorite garments, even designer clothes, at home. Tide Pods® is specially formulated to clean and brighten clothes with just the right amount of detergent for each load of laundry. Consumers can preserve the quality and integrity of garments after repeated washes using Tide Pods®.
“Tracy Reese has been an unbelievable partner since day one serving as an advocate for washable fashion among her peers and customers,” stated Karen Klei Schlosser, Associate Marketing Director, P&G North American Fabric Care. “After a collaborative partnership, we’re excited to see her designs now available for purchase, and are confident her customers will appreciate the ease with which these washable looks can be cared for at home using Tide.”
The “Tracy Reese Washable Fashion Collection for Tide” is currently available for purchase at TracyReese.com and at retail stores nationwide where Tracy Reese is sold including Anthropologie and Nordstrom. Additional items will continue to roll out through September and range in price from $218 to $378. Customers who purchase any Washable Fashion Collection piece from TracyReese.com will also receive a complimentary sample of new Tide Pods® Free and Gentle to use when caring for the garment at home. (Samples will be included with purchases shipped to the US and Canada only.)
For more information on the Washable Fashion Initiative, visit http://www.tide.com/washablefashion.
About Tide®
For over 65 years, Tide® has been caring for the clothes of American families and helping to provide the everyday miracle of clean clothing. To meet consumers’ diverse laundry needs, Tide offers a portfolio of laundry detergents and additives including Original Ultra Tide Liquid, Tide Pods®, Tide Plus Collection (Tide Ultra Stain Release, Tide Plus Febreze Freshness, Tide Coldwater Clean, Tide Plus a Touch of Downy, Tide Plus Bleach Alternative, Tide Plus Febreze Sport), Tide Boost, Tide Washing Machine Cleaner, Tide Oxi and Tide To Go. Tide offers formulas in liquid, powder and single-use Tide Pods® which provide a clean you can trust. Visit www.tide.com for product information, practical laundry tips, special offers and become a fan of Tide on Facebook (www.facebook.com/Tide) to see our latest offerings.
About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About Tracy Reese
In 1996, designer Tracy Reese launched her eponymous collection of ultra-feminine silhouettes with a beautiful use of print and color, followed by the bohemian, ethnic-inspired plenty by Tracy Reese collection in 1998. Reese’s eye for detail and extensive knowledge of color pours into her collections with art-inspired prints, modern textures and an array of fabrics, consistently creating timeless, wearable looks. Reese opened her first Flagship Boutique in 2006 in Manhattan’s Meatpacking District, and her first international store in Tokyo in 2011 at Japan’s famed Omotesando Hills shopping center. A board member of the CFDA, Reese has collaborated with brands including Keds, Sally Hansen, Clinique, Hue and many more. Tracy Reese and plenty by Tracy Reese are sold in high-end boutiques and department stores nationwide and throughout Europe and Asia.
– See more at: http://news.pg.com/press-release/pg-corporate-announcements/tracy-reese-exclusive-washable-runway-fashions-tide-now-ava#sthash.UiGSZkVc.dpuf
Gap Launches Bold New Films, Directed By David Fincher, As Part Of Its Global ‘Dress Normal’ Campaign
NEW YORK – Gap, the iconic American clothing brand, today revealed a series of films that will air on TV, in cinema, in stores and online, created by Academy Award-nominated director David Fincher (The Girl With The Dragon Tattoo, The Social Network, Fight Club and the much anticipated Gone Girl). The four new commercials – Kiss, Drive, Golf and Stairs – mark Gap’s return to television.
Fincher’s inspiration and cinematic touch is clearly apparent, with a creative treatment that sets them apart from Gap’s previous TV campaigns. The four films were created with Wieden+Kennedy New York as part of Gap’s new campaign, Dress Normal.
“We want these films to get people talking. Each one features a confident woman at the center and tells a story of how liberating it is when you are being your most authentic self. We believe everyone who watches them will identify with one or more of the characters,” said Seth Farbman, Gap Global Chief Marketing Officer. “We were thrilled to work with David Fincher, one of the greats of modern American cinema and a superb storyteller. His highly detailed and authentic style resonates with the Gap brand and these films truly bring to life what our Dress Normal message means.”
Dress Normal is rooted in the same core values the brand has unapologetically stood for over the past 45 years – individualism and the liberation that comes from confidently being your most authentic self. Dress Normal boldly instructs individuals to shape their own authentic, personal style – and intentionally challenges every one of us to dress for ourselves.
“We were inspired by the bold and honest spirit of the millennial generation; their authenticity is what makes them stand apart in today’s complex world,” Said Stephen Sunnucks, Gap Global President. “Gap has always stood for individuality and being your most authentic self. By challenging the idea of what it means to dress normal, we hope to inspire confidence in everyone’s own personal style.”
The films use taglines such as ‘dress like no one’s watching’ and ‘simple clothes for you to complicate’. They are all shot in black and white, evoking the era of Film Noir and giving a subtle nod to our fashion point of view that black denim is the must have trend this Fall. They were all filmed in and around Los Angeles (“Golf” was filmed on location in Industry, CA and “Stairs” was filmed in Pasadena City Hall). They launch in the US and UK in the week of September 1.
The commercials appear alongside a print campaign that features unique photography stills of recognizable people who are known for their own art of dressing normal, starting with Anjelica Huston, The Royal Tenenbaums; Elisabeth Moss, Mad Men; Michael K. Williams, Boardwalk Empire; Jena Malone, The Hunger Games: Catching Fire; and Zosia Mamet, Girls.
The Fall campaign marks the first creative execution of Dress Normal which begins its story with a classic Gap item and one of the coming season’s biggest trends – black denim – and season after season the narrative will shift to other iconic Gap staples. The concept was developed in partnership with Wieden + Kennedy New York, known for bringing to life brands like Nike, Coca Cola, and Old Spice through provocative storytelling.
In addition to television, the campaign spans outdoor, mobile, direct, social, in store and digital. Gap has also enhanced its Styld.by platform with amplified digital and video content and a broader range of creative influencers, including popular bloggers, style experts, musicians, photographers, filmmakers and artists to curate the best fall looks and illustrate their version of Dress Normal. In mid-September, the brand will launch an experiential element to the campaign – the Dress Normal Project – which brings to life what it means to dress normal through the lens of consumers across North America.
About Gap
Gap is a global apparel and accessories brand focused on delivering casual, American style. The brand offers classic iconic clothing that helps customers express their individuality through its Gap, GapKids, babyGap, GapMaternity and GapBody collections. With an optimistic point of view and belief that everyone can make their creative mark in the world, Gap embodies what it means to be bright. Founded in San Francisco in 1969 by Donald G. Fisher and Doris F. Fisher, the brand has grown from one store to over 1,700 company-operated and franchise retail locations around the world. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Piperlime, Athleta, and Intermix. For more information, please visit www.gapinc.com.
Ralph Lauren Introduces The Next Evolution Of Wearable Technology
FLUSHING, N.Y. — Ralph Lauren Corp. is unveiling the high-performance, fashion-forward Polo Tech shirt on opening day of the US Open. The Polo Tech shirt is an innovative new product from a fashion brand that merges biometrics into active lifestyle apparel, marking a revolution in advanced technology designed to improve general wellness and increase personal fitness.
The Ralph Lauren Polo Tech shirt features sensors knitted into the core of the product to read biological and physiological information. With Ralph Lauren’s leadership in the design community, the compression shirt also has a sleek look in black with a signature yellow Polo Player logo. The second-skin fit enhances comfort and agility.
As the official outfitter of the two-week U.S. Tennis Association tournament, Ralph Lauren is dressing several ball boys in the Polo Tech Shirt during select matches at the Billie Jean National Tennis Center. Marcos Giron, the No. 1 singles player in the Intercollegiate Tennis Association, is playing in his first Grand Slam in Flushing, and he will wear the Polo Tech shirt during his practices. He will track his biometrics and making adjustments in real time to his play, form and breathing.
“Ralph Lauren continues to be at the cutting edge of fashion and culture,” said David Lauren, Senior Vice President of Advertising, Marketing and Public Relations. “Our goal is to create and reflect the ultimate lifestyle, and we believe that a healthy and active life is an essential part of that. Ralph Lauren is excited to help lead the industry in wearable technology in this ever-evolving, modern world.”
David Brewer, US Open Tournament Director, said there are features in the Polo Tech shirt that can “revolutionize how players train and compete.”
“The fact that Ralph Lauren chose the US Open as the venue to unveil its Polo Tech shirt enhances our tradition as a showcase for innovation,” said Brewer.
Beyond elite athletes, however, David Lauren also sees a place for the Polo Tech shirt in everyday life. “Our vision is that this will transcend sports to help us at every age and in every aspect of life. Reaching far beyond just the needs of elite athletes, Polo Tech will offer innovative technology for all ages and lifestyles to promote general wellness and quality of life.”
The Ralph Lauren Polo Tech shirt was developed with proprietary technology from Canadian-based OMsignal, whose team includes experts in neuroscience, sports medicine and engineering. With OMsignal, the shirt itself is the sensor. The OM platform delivers a wide variety of physiological data through seamless apparel directly to the users via an app on their smartphone.
“It was clear from our very first meeting that Ralph Lauren had clarity of mind about the future of fashion tech,” said Stéphane Marceau, CEO of OMsignal. “Its legendary Polo brand and unparalleled design and merchandising capabilities make Ralph Lauren a natural partner to bring smart clothing technology into everyday lives.”
With OMsignal, the data collected by the shirt is stored by a “black box,” which includes an accelerometer and gyroscope, which capture movement and direction. That ”black box” transmits the data into the cloud, where it is plugged into a number of algorithms that gauge important performance-oriented biometrics, including heartbeat and respiration, as well as some psychometrics, such as stress level and energy output.
As Ralph Lauren further expands its high-tech presence, this Polo Tech shirt represents the Company’s most recent initiative in the technology realm. The launch follows other innovative platforms already established such as the 4D Light Show, The Dog Walk – a unique digital collaboration showcasing the Ralph Lauren Fall 2013 Accessories Collection in collaboration with the ASPCA® and the RL Children’s Virtual Storybook.
The debut at the US Open marks the first time a global sporting event is being used as a platform to launch a collection of wearable products.
Please find additional information, imagery and video footage at http://www.image.net/RLPoloTech.
ABOUT RALPH LAUREN CORPORATION
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 47 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include Polo Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren Collection, Black Label, Blue Label, Lauren Ralph Lauren, RRL, RLX, Ralph Lauren Childrenswear, Denim & Supply Ralph Lauren, Chaps and Club Monaco, constitute one of the world’s most widely recognized families of consumer brands. For more information, go to http://investor.ralphlauren.com.
ABOUT OMSIGNAL
OMsignal has developed a revolutionary bio-sensing clothing platform with a line of clothing products that connect seamlessly with mobile devices. OMsignal innovative garments are designed for performance and fitness as well as for everyday wear, and to compliment life without getting in the way of daily life. Based in Montreal, Canada, OMsignal is backed by Bessemer Venture Partners, Real Ventures, Golden Venture Partners, Mistral Venture Partners, Flextronics, David Cohen and Primera Capital.
Fashion Models Turn Southwest Airlines Flight Into Runway In The Sky
More than 140 Southwest Airlines (NYSE: LUV) Customers are heading to The Magnificent Mile® in Chicago with spending money after fashion models put on a show on their flight at 35,000 feet. The “Runway in the Sky” kicks off a renewed partnership between Southwest Airlines and The Magnificent Mile Association. In addition to being longtime partners, Southwest Airlines is now the Official Airline of the Magnificent Mile, and it’s celebrating with a truly unique experience–turning Flight 904 from New York (LaGuardia) to Chicago (Midway) into a fashion show in the air. Six Factor Models took to the aisle-turned-runway, showing off the latest fall fashions from Macy’s at Water Tower Place on North Michigan Avenue. At the end of the fashion show, every Customer was surprised when fashion icon Carrie Lannon announced that everyone would be getting off the flight with a $100 gift card to spend at a retailer on The Magnificent Mile.
“After years of working together to delight guests during our annual tree-lighting parade to kick off the holiday season, we are thrilled that this new partnership will bring unique value to visitors headed to The Magnificent Mile all year round,” said John Chikow, President/CEO of The Magnificent Mile Association.
The Runway in the Sky kicks off The Magnificent Mile Shopping Festival™ presented by MasterCard®. The festival runs from August 22 through September 1, 2014. This year’s festival even includes a weekend-long ShopFest on August 23-24 where North Michigan Avenue turns inside out, as retailers greet shoppers with “pop up” shopping displays and interactive experiences. As part of ShopFest, Southwest Airlines will present Andy Grammer live in concert at the John Hancock Center plaza (875 N. Michigan Avenue) at 1:00 p.m. on Saturday, August 23. The event is free and open to the public. It will be followed by a meet-and-greet with the singer-songwriter at Water Tower Place (835 N. Michigan Avenue) at 2:00 p.m.
“This partnership takes The Magnificent Mile and Southwest Airlines to new heights,” said Teresa Laraba, Southwest Airlines Senior Vice President Customers. “We always want to provide a unique experience to our Customers whether at the airport, in the air, or at home.”
To download broadcast quality video and high-resolution photos of today’s Runway in the Sky, visit swamedia.com.
ABOUT THE FEATURED FASHION
The show started with a look at the jumpsuit — especially popular this fall for day-to-night transitions. Topped with a flowing, printed, knee-length vest, the MICHAEL Michael Kors black knit sleeveless jumpsuit is casual and ready for a weekend outing. With the vest removed, and the addition of strappy heels and sparkling jewelry, the jumpsuit can transition to a night on the town.
Trendy jeans and a pop of color were part of casual looks for both men and women. For men, Diesel’s black, button-front jeans and black leather jacket were paired with a bright red Diesel tee shirt. Women will be on trend this fall in patterned jeans like the snakeskin printed jeans from 7 For All Mankind and a fitted jean jacket from Free People. This ensemble was completed with a RACHEL Rachel Roy top in bright purple.
Business looks veered away from conservative and took on an edgy vibe. For women, the traditional black skirt suit was updated with a pleated, pleather skirt and a cream top with pleather beading, all from Calvin Klein. The men’s look from I.N.C. for Men also showed a twist on the black business suit. While the black slacks were traditional, the textured black suit jacket provided a more contemporary look. With a white shirt, it was business-appropriate. But switch out the dress shirt for a trendy tee, and the look could go from office to after-work socializing.
The finale evening look was all about sparkle. A mini-dress in midnight blue from Adrianna Papell was simply elegant thanks to intricate beading on front and back. The midnight blue was a refreshing color variation for evening.
ABOUT SOUTHWEST AIRLINES CO.
In its 43rd year of service, Dallas-based Southwest Airlines (NYSE: LUV) continues to differentiate itself from other carriers with exemplary Customer Service delivered by more than 45,000 Employees to more than 100 million Customers annually. Based on the most recent data available from the U.S. Department of Transportation, Southwest is the nation’s largest carrier in terms of originating domestic passengers boarded. The airline also operates the largest fleet of Boeing aircraft in the world to serve 93 destinations in 40 states, the District of Columbia, the Commonwealth of Puerto Rico, and five near-international countries. Some flights are operated by wholly owned subsidiary AirTran Airways. Southwest is one of the most honored airlines in the world, known for its triple bottom line approach that takes into account the carrier’s performance and productivity, the importance of its People and the communities it serves, and its commitment to efficiency and the planet. The 2013 Southwest Airlines One Report™ can be found at southwest.com/citizenship.
From its first flights on June 18, 1971, Southwest Airlines launched an era of unprecedented affordability in air travel described by the U.S. Department of Transportation as “The Southwest Effect,” a lowering of fares and increase in passenger traffic wherever the carrier serves. With Southwest Airlines, Bags Fly Free ® (first and second checked pieces of luggage, size and weight limits apply), and there are no change fees (fare difference may apply) when you need to change your flight. Southwest’s fleet offers leather seating and the comfort of full-size cabins, a majority of which are equipped with satellite-based WiFi connectivity over the United States, which enables live and video-on-demand TV currently FREE compliments of DISH, and a new, sustainable cabin interior. Southwest acquired AirTran Airways in May 2011 and by the end of 2014 intends to complete the full integration of the AirTran network into Southwest. With 41 consecutive years of profitability, the People of Southwest and AirTran operate more than 3,600 flights a day. Southwest Airlines’ frequent flights and low fares are available online at southwest.com or by phone at 800-I-FLY-SWA.
About The Magnificent Mile Shopping Festival™ presented by MasterCard®
The Magnificent Mile Shopping Festival™ presented by MasterCard® is an annual, district-wide celebration of The Magnificent Mile® shopping experience. This year’s event is anchored by two major weekend experiences, including outdoor “Pop-up” shopping along North Michigan Avenue; the return of “A Magnificent Taste” featuring 18 popular and award-winning restaurants; and the premier of The Magnificent Mile Chicago Women’s Half-Marathon & 5K. Visitors can also look forward to in-store and private events from The Magnificent Mile® Association’s membership, composed of more than 750 retailers, restaurants, hotels and attractions around the district. For more information, visit TheMagnificentMile.com or follow The Magnificent Mile on Facebook, Twitter, Instagram and foursquare.
Introducing ‘The New Look of Banana Republic’ – Fall Campaign Showcases the Brand’s Evolution
SAN FRANCISCO, – Starting today, Banana Republic is revealing a new look, anchored in the fresh styling point of view of the brand’s new Creative Director and EVP of Design, Marissa Webb. Fall signals a significant shift across the entire brand, from the product and styling of the collection, to the debut of the global marketing campaign, “The New Look of Banana Republic.”
“It’s a new day at Banana Republic,” said Jack Calhoun, Global President, Banana Republic. “This Fall collection and campaign bring us to a more modern, fresh place, that’s still deeply rooted in our heritage. Under Marissa’s creative direction, we’re embracing a bold aesthetic that’s more relevant to the way our customers live their lives. This is just the beginning of exciting things to come.”
In a strategic cadence to debut the new fall product in an exciting way, the brand offered customers a first view of things to come in fall product through a series of brand posts on Banana Republic’s social media channels, as well as organic posts on Webb’s personal channels, which elicited excitement and strong response from customers. As a way to reach new audiences, the brand teased the fall collection on Snapchat for the first time, giving fans a first look at fall behind-the-scenes with Webb. Later in August, Banana Republic extends its digital reach even further, as part of a select group of brands partnering with Instagram on paid advertising—a first-time amplification for the brand on the platform.
“The New Look of Banana Republic reflects our charge towards authenticity in storytelling, where fashion is front and center,” says Catherine Sadler, Global Chief Marketing Officer. “Fall is a continuation of the marketing platform we first introduced this spring, and now we’re excited to share the next chapter. This fall campaign reflects a strong stylish step forward in our evolution.”
The print campaign celebrates the brand’s heritage and commitment to authenticity by sharing product stories through the lens of real-life couples who embody the spirit of the modern day adventurer. Fall fashion is brought to life on singer / songwriter Aloe Blacc and his wife, recording artist and songwriter Maya Jupiter; couple Tenzin Wild, Creative Director & Founder of The Last Magazine, and actress, Tao Okamoto; couple Ben Hill and Zuzana Gregorova; couple Kel Markey and Miles Garber, among others.
Product stories told within the campaign are that of an effortless cool, blending easy-wearing pieces and textures. For her, materials of leather, chambray and cashmere are styled layered, abutting elegance with edge, while for him, we see varied textures and mixed proportions that push the style point of view. This youthful sense of hi-lo styling resonates throughout – offering the first true example of Webb’s creative influence.
“It’s been exciting for me to work with the Fall collection and push the fashion component even further through styling,” said Marissa Webb, Creative Director and EVP of Design of Banana Republic, “I’m excited to share what we’ve been working on and the direction we are headed.”
Join the conversation @BananaRepublic #thenewBR
About Banana Republic
Banana Republic is a global apparel and accessories brand focused on delivering modern American style. Dedicated to helping customers achieve their best in life’s moments big and small, both personally and professionally, Banana Republic offers covetable clothing, handbags, jewelry, eyewear and fragrance at accessible prices. Founded in San Francisco, Banana Republic is located in over 700 company-operated and franchise retail locations worldwide. Customers also can shop online or at (888) BR-STYLE. For more information about Banana Republic, a division of Gap Inc. (NYSE: GPS), please visit bananarepublic.com.
