CINCINNATI- Paying homage to the brand’s new “Dadsong” holiday TV spot, the nationwide used toy drive rewards acts of kindness with the gift of manhood (Old Spice Re-fresh Body Spray).
Old Spice partners with Second Chance Toys and names actor Nolan Gould and Old Spice Guy Isaiah Mustafa as HoliSPRAY Toy Donation Exchange Ambassadors for Dec. 10 collection event in Los Angeles.
Bringing attention to the massive quantities of boxed up children’s toys in garages and attics around the country, Old Spice today launched a first-of-its-kind, phil-MAN-thropic holiday toy donation program with non-profit Second Chance Toys, an organization dedicated to keeping plastic toys out of landfills by donating them to children in need throughout local communities in the U.S. The inaugural Old Spice HoliSPRAY Toy Donation Exchange, which runs from Dec. 3 through Dec. 15, encourages moms and dads to donate their children’s gently used plastic toys in exchange for Old Spice Re-fresh Body Spray, the gift that keeps on giving one spray at a time.
Inspired by the hilarious moment from the new Old Spice “Dadsong” (:60) TV ad when the dad runs over his son’s childhood toys with a riding lawnmower, signifying his boy’s entry into manhood, the Old Spice HoliSPRAY Exchange is designed to rescue all of those used dump trucks and fire engines to bring joy to the lives of disadvantaged children during the holidays.
“We’re excited to partner with Second Chance Toys and bring attention to a cause that is so important to helping today’s youth,” said John Sebastian, Old Spice Brand Director at Procter & Gamble. “We couldn’t think of a more fitting way to illustrate our message about a boy’s transition to manhood than with a toy drive that rewards a simple act of kindness with the gift of manhood – Old Spice Re-fresh Body Spray.”
According to the National Center for Children in Poverty, nearly 14 million children in the U.S. – 22 percent of all children – live in families with incomes below the federal poverty level. This has been a driving force behind Second Change Toys since the organization was established in 2006.
“Toys provide children with laughter, fun and exploration of the world and are especially needed this time of year,” said Bronna Lipton, Executive Director of Second Chance Toys. “We’re thrilled to work with Old Spice on this particular program, as we’re both dedicated to providing young guys the right tools to help them grow up and eventually become confident young men. We can’t think of a better way to bring holiday smiles to kids and grown-ups of all ages.”
HoliSPRAY Toy Donation Event at Hollywood High
To help drive awareness and participation for the program, Old Spice has recruited actor Nolan Gould and Old Spice Guy Isaiah Mustafa to act as HoliSPRAY Toy Donation Exchange Ambassadors. On Dec. 10, Gould and Mustafa will host a toy collection event at Hollywood High School in Los Angeles, which will serve as one of many toy collection locations across the U.S. participating in the program.
To find Old Spice HoliSPRAY Toy Exchange locations, please visit www.secondchancetoys.org/corporate-sponsorships/oldspice. Old Spice HoliSPRAY Toy Exchange Ambassadors received an Old Spice t-shirt and a variety of Old Spice products, including Re-fresh Body Spray, to hand out in exchange for used toy donations. For those interested in becoming a future toy collector, the program’s Getting Started Kit can be found on the Second Chance Toys website, including a step-by-step guide on rescuing, cleaning and donating toys through local organizations that serve children in communities across the country.
Old Spice Re-fresh Body Spray
This holiday season, giving the gift of manhood couldn’t be easier with Old Spice Re-fresh Body Spray. Perfect for any stocking, it’s the gift that keeps on giving one spray at a time. Re-fresh Body Sprays contain a P&G proprietary Re-fresh Technology that features a patented cyclic molecule with an empty core that absorbs some fragrance as the Body Spray dries on the skin. As a guy sweats, fragrance is pushed out of the core releasing bursts of scent when a guy needs it the most. With Old Spice Re-fresh Body Spray, “One Spray Lasts All Day,” helping guys around the world “Scent Responsibly” by eliminating the need for guys to overspray or reapply throughout the day.
In the spirit of the holiday season, Old Spice is offering special savings on Old Spice Re-fresh Body Spray for download at http://www.coupons.com (for redemption at retailers nationwide).
For more information on Old Spice Re-fresh Body Spray, visit OldSpice.com. For more information on muscles, lasers, nachos and jet skis, visit Twitter (@OldSpice), Facebook (Facebook.com/OldSpice), YouTube (YouTube.com/OldSpice), Instagram (oldspice) and Tumblr (oldspice).
About Old Spice
Procter & Gamble’s Old Spice is the quintessential men’s grooming brand. With 75 years as an American icon, Old Spice is the authority on the male grooming experience and has leveraged this heritage to become the No.1 selling anti-perspirant/deodorant stick and body wash brand with guys of all ages. Old Spice brings authenticity, performance and confidence to male grooming and offers a wide product portfolio for today’s man, including anti-perspirants, deodorants, bar soap, body washes, body sprays, after shaves and colognes.
About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About Second Chance Toys
Second Chance Toys is a 501(c)3 nonprofit corporation founded in 2006 to rescue and recycle plastic toys for children in need by donating them to community organizations across the U.S. Second Chance Toys provides individuals and corporate partners like Old Spice with the necessary resources, step-by-step instructions and essential connections with local organizations to receive the donated toys. Since 2006, Second Chance Toys has helped get more than 200,000 gently used plastic toys into the hands of kids in need. For more information, visit secondchancetoys.org.
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