JetBlue and Manhattan Portage Recycle Unused Uniforms to Create a Fashion-Forward Bag Collection
NEW YORK, NY — JetBlue Airways (NASDAQ: JBLU), New York’s Hometown Airline™, today announced a partnership with Manhattan Portage, a brand known for pioneering and manufacturing the original New York City bicycle messenger bags. The environmentally-conscious airline partnered with Manhattan Portage to launch a fashion-forward, recycled bag collection perfect for those on the go and those wanting to carry a piece of the airline’s history. This limited edition unisex “JetBlue Uniform Bag collection” will be available starting on April 22 (Earth Day) online at http://www.manhattanportage.com/catalog/JetBlue.php and Manhattan Portage stores.
Last year, JetBlue introduced new uniforms across the airline for the first time in its history. At the same time, the airline worked to save old, never worn pieces from landfill. As part of JetBlue’s uniform recycling program overstocked uniforms were put to use in a smart way.
“The Big Apple is the fashion capital. As New York’s Hometown Airline, our new bag collection will give stylish New Yorkers, and those who simply want a piece of JetBlue history, an eco-friendly fashionable option,” said Sophia Mendelsohn, head of sustainability, JetBlue. “When we launched our new uniforms, it was important to us to keep the fabric from the old and unworn uniforms out of landfills by putting them to good use. So, we reached out to Manhattan Portage and put our heads together and came up with a new way to combine fashion and travel with responsibility. JetBlue and Manhattan Portage are based in New York, so we both wanted to have a little fun and showcase our love for our hometown.”
This recycled bag collection was designed and produced by Manhattan Portage, which was founded in 1983 in New York. Uniforms from various JetBlue functions were broken down and repurposed into a fully functional (and stylish) limited edition bag collection for men and women. Each bag not only saves valuable textiles from landfills, it holds unique value and has its own character, as its design elements were once worn by some of the most unique crewmembers in the airline industry.
Lauren Hoffman, from Manhattan Portage’s Sales and Marketing department, said, “By incorporating the technical aspects including high visibility reflective prints of the JetBlue ground operations crewmember uniform pieces and the aesthetics of the inflight crew uniform pieces such as the signature pilot wings, we were able to come up with a series of durable bags that are as fun and unique as JetBlue.”
Manhattan Portage’s iconic red label emblazoned with an outline of New York’s famous skyline is widely recognized in over 40 different countries. This landmark logo appears on several collections of bags and accessories available in a wide range of styles, fabrics and prices, including the new JetBlue collection.
JetBlue is known for its unique culture and award-winning service as well as its environmentally friendly focus. When introducing its first new uniforms in the airline’s history, JetBlue made sure that both its overstocked, unworn and previously worn uniforms were put to good use after they’d served their initial purpose. In 2014, when JetBlue switched to its new uniforms, the airline donated more than 18.5 tons of worn used uniforms, clothing and fabric to several non-profit partners including Planet Aid, a 501(c)3 nonprofit organization that collects and recycles worn clothing and shoes and, Loomstate, an end-to-end sustainable fashion house. Planet Aid is selling the clothing with the proceeds supporting health, agricultural, educational, and environmental programs in Africa, Asia, the Caribbean and Latin America.
The United States Environmental Protection Agency (EPA) estimates, in 2010 Americans rid their closets of more than 13 million tons of textiles, yet only 15 percent of that clothing was recycled or donated. In one year, more than 11 million tons of textiles were dumped in landfills within the United States alone. Decomposing clothing releases methane, a harmful greenhouse gas and a significant contributor to climate change. There are also dyes and chemicals in clothing and shoes that can seep into the soil, contaminating water used to bathe and drink as well as grow food.
For information on JetBlue’s sustainability platform, visit www.JetBlue.com/green.
To shop the new bag collection, visit http://www.manhattanportage.com/catalog/JetBlue.php.
To view a video on the creation of this new JetBlue/Manhattan Portage Accessory collection, visit https://vimeo.com/jetblue/review/124932030/2ab8fddd00.
About Manhattan Portage:
Manhattan Portage has been designing and producing urban lifestyle bags since 1983 when it pioneered the manufacture of authentic messenger bags used by New York City’s bicycle messengers. The company’s iconic red label emblazoned with an outline of New York’s famous skyline now appears on several collections of bags and accessories available in a wide range of styles, fabrics and prices. A reliable, tested and versatile companion on the streets, Manhattan Portage is “New York Tough” — www.manhattanportage.com
About JetBlue Airways
JetBlue is New York’s Hometown Airline™, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. JetBlue carries more than 32 million customers a year to 87 cities in the U.S., Caribbean, and Latin America with an average of 875 daily flights. Upcoming destinations include: Cleveland on April 30; Reno-Tahoe, Nev. on May 28; Grenada on June 11, 2015 (subject to receipt of government operating authority) and Albany, N.Y. on Dec. 10. For more information please visit JetBlue.com.
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VF Selects Gateway University Research Park for Global Jeanswear Innovation Center Location
GREENSBORO, N.C. – VF Corporation (NYSE: VFC), a leader in branded lifestyle apparel, footwear and accessories, has selected Greensboro’s Gateway University Research Park, a collaboration between North Carolina A&T State University and The University of North Carolina at Greensboro, as the location for its Global Jeanswear Innovation Center.
The VF facility will be the catalyst for new technologies and advancements that will improve all aspects of denim – from fiber, yarn, fabric, finishing and design all the way to the finished product for brands such as Wrangler®, Lee®, 7 For All Mankind®, Nautica® and Vans®.
“A constant focus on innovation has enabled VF to remain a leader in the apparel industry for more than 115 years, and our Global Innovation Center strategy accelerates our innovation agenda to guide us into the future,” said Eric Wiseman, VF’s Chairman, President and CEO. “Partnering with Gateway University Research Park allows us to combine the universities’ world-class talent and research equipment with our expertise to deliver consistent, breakthrough innovation for consumers globally.”
Gateway University Research Park was designed to facilitate collaborations between researchers and businesses. Through the universities’ Joint School of Nanoscience and Nanoengineering, Gateway University Research Park provides access to state-of-the-art capabilities for product development, analytical services, materials testing, analysis and evaluation.
“Through this partnership, we have the unique opportunity to help a world-class company bring to life innovations that are ultimately transferred into must-have apparel for consumers,” said John Merrill, executive director of Gateway University Research Park. “We’re ecstatic to have VF on board and hope to use this collaboration as a model for working with more local businesses moving forward. This partnership is a perfect example of what was intended when the Universities and the State invested in Gateway.”
Located on the research park’s campus, VF’s Global Jeanswear Innovation Center will be home to teams of chemists, scientists, engineers and designers who will combine their expertise to develop innovative materials for VF’s many brands. The Innovation Center is expected to create approximately 30 new jobs for the area by the end of 2016.
VF’s Global Innovation Center strategy, introduced in 2013, includes two more Centers in addition to the Greensboro location: the Performance Apparel Innovation Center in Alameda, Calif.; and the Footwear Innovation Center in Stratham, N.H.
About VF
VF Corporation (NYSE: VFC) is a global leader in the design, manufacture, marketing and distribution of branded lifestyle apparel, footwear and accessories. The company’s highly diversified portfolio of 30 powerful brands spans numerous geographies, product categories, consumer demographics and sales channels, giving VF a unique industry position and the ability to create sustainable, long-term growth for our customers and shareholders. The company’s largest brands are The North Face®, Vans®, Timberland®, Wrangler®, Lee® and Nautica®. For more information, visit www.vfc.com.
About Gateway University Research Park
Gateway University Research Park is a partnership between North Carolina A&T State University and The University of North Carolina at Greensboro for the purposes of research and economic development within the Triad. The Universities’ mission is to develop state-of-the-art research facilities for cutting-edge work in the life and physical sciences, engineering, technology and other applied areas. Gateway University Research Park is envisioned as a premier center for basic and applied research, with the potential for the incubation and development of new technologies. For those who may be interested, Gateway has numerous leasing options at its North and South Campuses. For more information, visit www.GatewayURP.com.
Kohl’s Expands Active Assortment with Exclusive Collection from Leading Yoga Brand Gaiam
MENOMONEE FALLS, Wis.– Kohl’s Department Stores (NYSE: KSS) today announced an exclusive Gaiam® women’s apparel collection that is now available at Kohl’s stores nationwide and Kohls.com. Gaiam (Nasdaq: GAIA), a leading innovator in yoga, fitness and well-being, joins Kohl’s growing powerhouse of national active and wellness brands. The new one-of-a-kind Gaiam apparel line balances comfort and style with stay-put designs in yoga specific fabrications, including hoodies, graphic tops, dresses, skirts, bras, leggings and more, all under $75.
“Our goal is to make it easy and affordable for families to bring wellness into their busy lives,” said Michelle Gass, Kohl’s chief customer officer. “We know that more than 20 million people practice yoga but that millions more would if they knew where to start. Through our partnership with Gaiam, we are making yoga more approachable and accessible — offering everything from soft, breathable clothing and technical gear to inspiring instructional videos for all levels of experience.”
Coinciding with the launch, Kohl’s and Gaiam have partnered with the popular duo, Two Fit Moms, yoga instructors and wellness advocates who are committed to making yoga accessible to people of all fitness levels. These two moms, Laura Kasperzak and Masumi Goldman have lent their expertise to help perfect the fit, style and performance of the pieces in the collection.
“It’s truly the winning trifecta,” said Lynn Powers, chief executive officer at Gaiam. “Kohl’s, Gaiam and Two Fit Moms are about empowering people to discover their best self – to be healthier and happier. We couldn’t be more excited about the possibilities.”
Kohl’s is bringing the exclusive Gaiam collection to life through activities that will motivate and inspire more customers to try yoga. To launch the collection, Kohl’s hosted an innovative amped-up yoga session taught by Two Fit Moms, with music by DJ Hannah Bronfman, in New York City’s High Line Park. The park was transformed into a colorful and vibrant yoga studio and more than 100 yogis of all ages and abilities participated in the class.
The Two Fit Moms took over Kohl’s Instagram account, co-hosted a Twitter Chat with FitFluential, a leading blogger network of highly influential fitness enthusiasts and created a video series for Kohl’s YouTube channel to further promote the collection. Additionally, customers can receive a Gaiam produced Two Fit Moms Yoga Basics DVD with the purchase of any two Gaiam misses’ apparel items in Kohl’s stores only and for a limited time, while supplies last.
About Kohl’s
Kohl’s (NYSE: KSS) is a leading specialty department store with 1,164 stores in 49 states. With a commitment to inspiring and empowering families to lead fulfilled lives, the company offers amazing national and exclusive brands, incredible savings and inspiring shopping experiences in-store, online at Kohls.com and via mobile devices. Committed to its communities, Kohl’s has raised more than $274 million for children’s initiatives nationwide through its Kohl’s Cares® cause merchandise program, which operates under Kohl’s Cares, LLC, a wholly-owned subsidiary of Kohl’s Department Stores, Inc. For additional information about Kohl’s philanthropic and environmental initiatives, visit www.Kohls.com/Cares. For a list of store locations and information, or for the added convenience of shopping online, visit www.Kohls.com.
Nike Partners With The Nigeria Football Federation
Nike and the Nigeria Football Federation (NFF) form a new partnership in which Nike, the world’s leading football brand, is designing and developing football kits for the men’s and women’s Nigeria national football teams from April 1, 2015, until at least 2018.
Nike is designing performance and training apparel, and equipment, including team kits and footballs, for Nigerian national football team players at every level of the game. There will be an exclusive-edition team kit for all NFF teams until the 2016-17 kit launches in mid-2016. In addition, Nike will design an assortment of products for Nigerians to show their support for the national team, to be available from mid-2016.
The Nigeria under-20 men’s team will be the first to don the new Nike kit at the under-20 football tournament to be hosted in New Zealand from May 31.
“We are very pleased to partner with the Nigeria Football Federation, one of Africa’s premier teams,” said Laurent Payre, Nike Africa VP / General Manager. “The passion for football in Nigeria is renowned and Nike is committed to supporting and advancing the game at all levels through inspiration and innovation for young men and women.”
NFF President Amaju Pinnick said, “This exciting partnership with Nike signifies our commitment toward building and strengthening a successful football future in Nigeria. The game enjoys a huge following across the country and we want to fuel participation and ultimately the success of our future national teams.”
The partnership includes the following elements: supplying performance and training kits to all nine of the Nigeria Football Federation teams at every level, including the men’s and women’s senior teams, men’s and women’s under-20 teams, men’s and women’s under-17 teams, men’s and women’s Olympic teams, and the men’s beach football team.
Nigeria joins Nike’s set of federation sponsorships including Australia, Brasil, England, France, the Netherlands, Portugal, South Africa, South Korea, the U.S. and others.
The Revlon ‘LOVE IS ON’ Pop-up Shop – LOVE IS ON Goes Mobile with Revlon’s First Pop-Up Beauty Experience
NEW YORK– Make a special date with Revlon as the Revlon LOVE IS ON™ Pop-up Shop brings its unique beauty experience to select cities across the U.S. Kicking off April 3rd, Revlon is taking the LOVE IS ON movement on the road with the Revlon LOVE IS ON™ Pop-up Shop, providing fans of Revlon a wide array of personalized makeup services and products that are sure to inspire love.
“The mission of our Revlon LOVE IS ON movement is to inspire and entice love,” said John Collier, SVP and General Manager of Revlon’s US Consumer Division. “The pop-up shop gives us the opportunity to bring that inspiration to life by offering consumers a unique and personalized way to interact with our products.”
The Revlon LOVE IS ON™ Pop-up Shop will have everything consumers need to prepare them for the endless possibilities of love, including:
Personalized makeovers and manicures using Revlon’s new and innovative product launches
One-on-one consultations with Revlon’s expert Beauty Advisors who will customize the perfect palette
A TRY ME sample bar allowing attendees to test products prior to purchase
Revlon will also incorporate its wildly successful #LOVEISON social campaign, inviting consumers to have their photo taken at the pop-up shop’s LOVE IS ON photo booth and share on social media with fans and followers. By using the hashtag #LOVEISON, their photo has the chance to be featured on the Revlon Global Love Beacon in NYC’s Times Square.
The Revlon LOVE IS ON Pop-Up Shop will be inspiring LOVE in the following cities:
April 3-5 – Dallas, TX – Deep Ellum Arts Festival
April 10-12 – Atlanta, GA – Atlantic Station
April 22-23 – New York, NY – Times Square
April 29 – Boston, MA – Faneuil Hall Marketplace
May 3 – Boston, MA – May Fair at Harvard Square
May 16-17 – New York, NY – Times Square
June 25-27 – Minneapolis – Twin Cities Jazz Festival
July 10-12 – Chicago, IL – Taste of Chicago
Share the love with #LOVEISON
For more information about the Revlon LOVE IS ON campaign, visit: www.revlon.com/loveison, YouTube, Facebook, Twitter and Instagram @Revlon.
About Revlon:
Revlon is a global cosmetics, hair color, hair care and hair treatments, beauty tools, men’s grooming products, anti-perspirant deodorants, fragrances, skincare, and other beauty care products company, which operates in two segments, the consumer division (“Consumer”) and the professional division (“Professional”). Revlon’s vision is to establish itself as the quintessential and most innovative beauty company in the world by offering products that make consumers feel attractive and beautiful. Revlon believes that its global brand name recognition, product quality, R&D, innovation and marketing experience have enabled it to create leading global consumer and professional brands. Revlon’s Consumer segment global brand portfolio includes Revlon® color cosmetics, Almay® color cosmetics, SinfulColors® color cosmetics, Pure Ice® color cosmetics, Revlon ColorSilk® hair color, Revlon® Beauty Tools, Charlie® fragrances, and Mitchum® anti-perspirant deodorants. Revlon’s Professional segment global brand portfolio includes: Revlon Professional®, CND®, including CND Shellac® and CND Vinylux® nail polishes, and American Crew® men’s grooming products. Websites featuring current product and promotional information can be reached at www.revlon.com, www.almay.com, www.mitchum.com, www.revlonprofessional.com, www.americancrew.com and www.cnd.com.
Joseph Abboud Opens First Store In New York City
NEW YORK, — Joseph Abboud announces the opening of its Flagship Store, located at 424 Madison Avenue in New York City, the first under the umbrella of Men’s Wearhouse, Inc. The 4,300 square foot location was designed and styled collaboratively by Jeffrey Hutchison & Associates and Joseph Abboud, and is reminiscent of London’s Savile Row.
“It’s our commitment to dress men in the finest quality designer menswear in America so it was only natural to support the Joseph Abboud brand with its own retail store and expand that product offering,” said Doug Ewert, Men’s Wearhouse CEO. “Joseph Abboud sets a high standard of affordable luxury offering collections that have style, quality and enduring value. We’re excited to open the flagship store in Manhattan and believe customers will appreciate both the environment and the merchandise within it.”
The store encompasses the full breadth of Abboud’s designer collection including tailored clothing made of fine Italian fabrics, sportswear, outerwear, dress furnishings, footwear, Joseph Abboud Custom, and the new Joseph Abboud fragrance. This merchandise is also available online at www.JosephAbboud.com.
Highlights of the Spring/Summer 2015 collection include beautiful linen suits, textured twill sport coats, lightweight cotton sportswear jackets, and cable knit cotton/linen blend sweaters. Prices for suiting starts at $795, $495 for sport coats, $795 for tuxedos, $595 for outerwear, $295 for shoes and $150 for dress shirts. Joseph Abboud Custom ranges from $795 to $1,095 for suits and tuxedos and $595 to $895 for sport coats.
“The location of the store is in the heart of Midtown, which is quickly becoming a menswear shopping destination,” said Joseph Abboud, Chief Creative Director of Men’s Wearhouse, Inc. “Inspired by London’s Savile Row, I wanted to bring an American curated experience for men to Madison Avenue… a place where they cannot only shop but explore.”
The store features architectural details that complement the luxurious quality of the merchandise. Mixtures of menswear textile patterns in shades of sepia have been used throughout the store to complement Abboud’s collections. Decorative elements are eclectic with a mixture of vintage, classic and modern pieces such as original hand-drawn charcoal fashion illustrations by renowned artist Bill Rancitelli and a vintage terracotta bust, found by Abboud in a local antique shop in Connecticut. The store has an impressive fifteen foot ivory Venetian plaster vaulted ceiling, lit with brass and hand blown glass chandeliers. Abboud designed custom-made wing chairs; upholstered in his own gray chalk-stripe fabric and leather, trimmed with brass nail heads. Shoes are displayed on a striking art-deco inspired table made of tapered bronze with a deep chocolate shagreen top.
An iron staircase leads up to the Joseph Abboud Custom clothing experience, one of the highlights of the store. At the top of the mezzanine level, customers encounter a wall of over 250 of the finest Italian fabrics on oversized swatches displayed on specially-made bronze hooks. A custom specialist will help customers choose from options including suit silhouette, fabric, lining, pick stitching and functioning button holes.
Custom and tailored clothing is made in America by dedicated craftspeople at the Joseph Abboud factory in New Bedford, Massachusetts. The factory has over 700 employees, making 1,200 suits per day, and supports the Joseph Abboud brand reputation for high quality, great value, and superior design.
About Joseph Abboud
Since the age of sixteen, Joseph Abboud has been passionate about fashion. He started his career in menswear at Louis of Boston and later Polo Ralph Lauren. In 1987, Joseph Abboud launched his own eponymous label. Shortly after its debut, Abboud was accorded numerous honors including the distinction of being the only designer to have received the coveted Menswear Designer of the Year twice in a row (1989 & 1990) from the Council of Fashion Designers of America. Other awards and honors include The Cutty Sark Award for Most Promising Menswear Designer in 1988, the first Woolmark Award for Distinguished Fashion in 1989 and again in March of 1993.
Abboud joined Men’s Wearhouse (NYSE: MW) as its Chief Creative Director in December 2012. Abboud was reunited with his namesake brand in August 2013 when Men’s Wearhouse acquired JA Holding Inc., the parent company of the celebrated American clothing brand, Joseph Abboud. Abboud re-launched his label, reestablishing the brand as a sophisticated modern-American lifestyle collection. The Joseph Abboud designer collection launched in October 2014 on JosephAbboud.com and is now available at the Joseph Abboud Flagship Store in New York City.
Awaken Your Senses with Outspoken Fresh by Fergie – 4th Fragrance with Avon
The Scent: Outspoken Fresh is original and awe-inspiring, like the vibrant woman behind it.
The Inspiration: Whether she’s on screen, on stage, or in the studio, multi-platinum recording artist and icon Fergie is renowned for her energizing, exciting performances. New Avon Outspoken Fresh by Fergie captures the pure energy of the artist’s presence, awakening the senses with an invigorating fragrance as original as Fergie herself. The third fragrance from the wildly successful “Outspoken” collection, Outspoken Fresh pays homage to Fergie’s exhilarating, bold and confident vibe. Feel the energy of Fergie’s fresh lifestyle with the artist’s latest scent from Avon.
The Face: As a singer, songwriter, actress, designer, entrepreneur and philanthropist, Fergie has done it all. But no matter what she puts her creative energy into, she brings a fresh, exciting perspective time after time. Whether she’s bringing down the house with a powerful, inspiring musical performance or walking the red carpet in her signature bold style, Fergie is constantly reinventing. With Outspoken Fresh, Fergie empowers her fans to reinvent and rediscover themselves.
“I’m thrilled to continue partnering with Avon on my Outspoken fragrances,” says Fergie. “Outspoken Fresh is a bolder, vibrant fragrance that makes you feel energized and alive. It’s about having fearless confidence with a fresh and colorful twist.”
Since 2009, Fergie has partnered with Avon, creating fragrances such as Outspoken, Outspoken Intense and Viva and supporting the causes of the Avon Foundation for Women. Fergie’s debut scent, Outspoken, remains the number one fragrance launch in Avon history. In 2011, Fergie was selected by the Fragrance Foundation’s Board of Directors as the Fifi Award winner, New Fragrance Celebrity of the Year. This award recognizes a celebrity whose very first fragrance has enjoyed instant success with the consumer and brought recognition to the fragrance category.
The Notes: Exotic, bold and voluptuous, the intoxicating fragrance opens with a blend of sparkling citrus notes and crisp orange flower, enlivened with lush lychee-rose flower. The heart reveals delicate jasmine notes intertwined with velvety magnolia and vibrant blackcurrant flowers to transport you to a lush, exotic escape. Warm vetiver brings depth and sensuality to the fragrance as precious white iris and creamy sandalwood add an addictive, lasting signature.
The Ingredients:
Sparkling Citrus Accord: A combination of bergamot, grapefruit, blood orange and mandarin gives the fragrance its invigorating brightness and fresh energy
Blackcurrant Flower Accord: This lush flower blossoms in spring to reveal a fresh yet intense, sweet and fruity fragrance combined with lush magnolia blossom and jasmine
Sandalwood: Rich and sweet with a delicate, woody floral tone, smooth, creamy sandalwood envelops the wearer in warmth for a luxurious, sensual finish
Where to Buy: Available exclusively through Avon Representatives. To locate an Avon Representative (in the U.S.) call 1-800-FOR-AVON FREE or visit www.avon.com. To find a Representative outside the U.S., visit www.avoncompany.com and click on “Buy Avon” at the bottom of the page.
About Avon
Avon is the company that for more than 125 years has stood for beauty, innovation, optimism and, above all, for women. With nearly $9 billion in annual revenue, Avon products are sold through 6 million active independent Avon Sales Representatives worldwide. Avon products include color cosmetics, skincare, fragrance, and fashion and home, featuring such well-recognized brand names as Avon Color, ANEW, Avon Care, Skin-So-Soft, and Advance Techniques. Learn more about Avon and its products at www.avoncompany.com.
VF Selects Gateway University Research Park for Global Jeanswear Innovation Center Location
GREENSBORO, N.C. – VF Corporation (NYSE: VFC), a leader in branded lifestyle apparel, footwear and accessories, has selected Greensboro’s Gateway University Research Park, a collaboration between North Carolina A&T State University and The University of North Carolina at Greensboro, as the location for its Global Jeanswear Innovation Center.
The VF facility will be the catalyst for new technologies and advancements that will improve all aspects of denim – from fiber, yarn, fabric, finishing and design all the way to the finished product for brands such as Wrangler®, Lee®, 7 For All Mankind®, Nautica® and Vans®.
“A constant focus on innovation has enabled VF to remain a leader in the apparel industry for more than 115 years, and our Global Innovation Center strategy accelerates our innovation agenda to guide us into the future,” said Eric Wiseman, VF’s Chairman, President and CEO. “Partnering with Gateway University Research Park allows us to combine the universities’ world-class talent and research equipment with our expertise to deliver consistent, breakthrough innovation for consumers globally.”
Gateway University Research Park was designed to facilitate collaborations between researchers and businesses. Through the universities’ Joint School of Nanoscience and Nanoengineering, Gateway University Research Park provides access to state-of-the-art capabilities for product development, analytical services, materials testing, analysis and evaluation.
“Through this partnership, we have the unique opportunity to help a world-class company bring to life innovations that are ultimately transferred into must-have apparel for consumers,” said John Merrill, executive director of Gateway University Research Park. “We’re ecstatic to have VF on board and hope to use this collaboration as a model for working with more local businesses moving forward. This partnership is a perfect example of what was intended when the Universities and the State invested in Gateway.”
Located on the research park’s campus, VF’s Global Jeanswear Innovation Center will be home to teams of chemists, scientists, engineers and designers who will combine their expertise to develop innovative materials for VF’s many brands. The Innovation Center is expected to create approximately 30 new jobs for the area by the end of 2016.
VF’s Global Innovation Center strategy, introduced in 2013, includes two more Centers in addition to the Greensboro location: the Performance Apparel Innovation Center in Alameda, Calif.; and the Footwear Innovation Center in Stratham, N.H.
About VF
VF Corporation (NYSE: VFC) is a global leader in the design, manufacture, marketing and distribution of branded lifestyle apparel, footwear and accessories. The company’s highly diversified portfolio of 30 powerful brands spans numerous geographies, product categories, consumer demographics and sales channels, giving VF a unique industry position and the ability to create sustainable, long-term growth for our customers and shareholders. The company’s largest brands are The North Face®, Vans®, Timberland®, Wrangler®, Lee® and Nautica®. For more information, visit www.vfc.com.
About Gateway University Research Park
Gateway University Research Park is a partnership between North Carolina A&T State University and The University of North Carolina at Greensboro for the purposes of research and economic development within the Triad. The Universities’ mission is to develop state-of-the-art research facilities for cutting-edge work in the life and physical sciences, engineering, technology and other applied areas. Gateway University Research Park is envisioned as a premier center for basic and applied research, with the potential for the incubation and development of new technologies. For those who may be interested, Gateway has numerous leasing options at its North and South Campuses. For more information, visit www.GatewayURP.com.
Nike+ Running Expands Global Partnerships To Motivate More Runners Around The World
All runners want to get better. It’s a universal desire that unites everyday runners and competitive athletes. Now more runners can measure their runs, get motivated and tap into the benefits of the Nike+ Running App whether they use a watch or phone, in the gym or out on the road.
After months of collaboration, Nike will launch partnerships with industry-leading companies — Garmin, TomTom, Wahoo Fitness and Netpulse — allowing more runners to connect their favorite devices and fitness equipment and to enjoy all of the benefits of being a Nike+ community member.
Since its inception in 2006, Nike+ Running has helped millions of athletes track, measure, share and compare their runs with a global community, encouraging them to run smarter and run more. The Nike+ Running App is a coach, running buddy and cheering section all in one, delivering training programs, real-time audio feedback and tools to track and celebrate progress. With these new partnerships, runners around the world have even more ways to connect within the Nike+ Running community.
Partnership allows more runners to connect their favorite devices and fitness equipment and to enjoy all of the benefits of being a Nike+ community member.
The updated Nike+ Running App makes pairing with the new partners easy.
“Whether it’s an athlete’s first or fastest run, Nike+ has been there to provide inspiration and information to motivate all runners. Together with best-in-class partners like Garmin, TomTom, Wahoo Fitness and Netpulse, we can now deliver these experiences to even more runners, regardless of where they run or the device they prefer to run with,” says Adam Roth, VP of Nike Global Running Brand Marketing. “These partnerships are all about the runner – giving him or her even more ways to access the rewarding benefits of being a Nike+ Running member.”
This evolution offers Nike+ Running App users new and distinct ways to leverage GPS watches, heart rate monitors and connected gym equipment to make every run count:
Garmin is a global leader in navigation and GPS watch technology.
TomTom is a long standing Nike partner and a global, award winning provider of GPS Sport Watches.
Wahoo Fitness has trail-blazed smartphone fitness technology with heart rate monitors and other fitness sensors.
Netpulse is the largest provider of branded mobile apps for health clubs and connected cardio technology for equipment manufacturers.
The updated Nike+ Running App makes pairing with the new partners easy. Users will see a “Partners” screen when they update or download the app. The “Connect a Partner” button guides users to settings to manage preferences and establish the seamless connection between Nike+ and the partner apps and devices.
New partnerships with Garmin, TomTom, Wahoo Fitness and Netpulse, allow runners around the world even more ways to connect within the Nike+ Running community.
NIKE+ RUNNING APP FEATURE UPDATES
In addition to the rich partner expansion and integration, the new Nike+ Running release boasts several enhancements that improve the overall running experience for anyone from first-time runners to marathon veterans.
“We’re constantly looking to optimize every aspect of the Nike+Running experience,” explained Nike+ Running App Product Director, Michael Orenstein. “By listening to the voice of the Nike+ Running community, our latest release features several enhancements designed to make running with Nike+ even better for our athletes.”
For the iOS platform, new improvements include an optimized landscape/armband mode that makes it easier to control the in-run experience, easier in-run music controls and improved access to route maps.
For Android, the new Nike+ Running App update features updated shoe-tagging and a new auto-pause mode that automatically halts the session when the runner stops.
The Nike+ Running App will available for download starting March 9. For more information go to nike.com.
Papyrus Brings the Look You Love to Mercedes-Benz Fashion Week 2015
CLICK HERE TO WATCH ‘MERCEDES BENZ FASHION WEEK 2015 LIVE’
Chicago – For the sixth consecutive season, Papyrus returns to New York as a proud supporter of Mercedes-Benz Fashion Week. This season, the on-trend and flawlessly finished greeting card brand is paying homage to the diverse and distinctive styles found at the Event.
Papyrus drew this season’s inspiration from the fashion illustrations in its Haute Couture boxed card collection by artist Bill Donovan. The Haute Couture art graces the Event schedules, invites, lanyards and VIP bags and inspired a newly-designed Papyrus lounge for guests to interact and send style. Papyrus is also unveiling a new event- exclusive app that posts selfies to an interactive map detailing where attendees are sending style all over the globe. The app also links to the Papyrus Facebook page, allowing fashionistas at home a peek inside the Event.
A stunning collection of fashion-forward cards for Valentine’s Day and other occasions will also be showcased in the Papyrus space throughout the week. Guests will be encouraged to send their favorite look to friends and loved ones around the globe, with postage and shipment provided by Papyrus.
“Papyrus provides the opportunity to express and share personal style in a way no other medium can,” says Sue Buchta, president of Papyrus-Recycled Greetings. “Mercedes- Benz Fashion week continues to be the perfect platform to encourage personal connections while affirming our commitment to quality, innovation and trend-forward design.”
Attendees and fans at home will have the opportunity to win Papyrus gift cards and fashion-inspired prize packs throughout the week via social media contests. For access to exclusive Papyrus contests, photos and live feeds from Mercedes-Benz Fashion Week, visit @PapyrusBrand on Facebook, Twitter and Instagram, or search for #TheLookYouLove.
For more information contact:
Katie Schulz Papyrus-Recycled Greetings, Inc. katie.schulz@prgreetings.com 773-868-8581
About Papyrus-Recycled Greetings, Inc.
Papyrus-Recycled Greetings, Inc. is a social expressions company based in Chicago, IL. The company combines the artistic and innovative craftsmanship of Papyrus with the unexpected, original designs of the Recycled Paper Greetings independent artist family, creating the perfect greeting cards and gift-giving products for all of life’s ordinary and extraordinary moments. Consumers can find Papyrus-Recycled Greetings products in retailers across the country. To learn more, visit www.prgreetings.com.
Estée Lauder Completes Acquisitions of ‘Editions de Parfums Frédéric Malle’ and ‘GLAMGLOW’
NEW YORK– The Estée Lauder Companies Inc. (NYSE: EL) announced that it has completed its acquisition of Editions de Parfums Frédéric Malle, the storied fragrance brand established by the iconic perfumer Frédéric Malle. Terms of the deal were not disclosed.
Established in Paris in 2000, Editions de Parfums Frédéric Malle offers a collection of exclusive, ultraluxury fragrances crafted by some of the world’s most talented perfumers and personally curated by Malle, whose selections provide a range of timeless perfumes and home environment products to a discerning clientele of tastemakers and style icons. The current Frédéric Malle collection encompasses 21 fragrances created by 12 master perfumers from around the world. They are sold through five architecturally distinctive stand-alone stores in Paris and New York, as well as through Barneys New York in the United States and Liberty in London.
GLAMGLOW
The Estée Lauder Companies Inc. also announced that it has completed its acquisition of GLAMGLOW, the Hollywood skin care brand focused on fast-acting treatment masks designed to deliver stunning, camera-ready results. Terms of the deal were not disclosed.
Founded in 2010 by Glenn and Shannon Dellimore, GLAMGLOW is a global multi-award winning, Hollywood-inspired prestige skin care brand, designed for men and women of all ages and all skin types, offering an exclusive collection of high-end treatment masks that help give skin a gorgeous, spotlight-ready glow. Originally known as “Hollywood’s Boutique Secret” for its ubiquity on Hollywood sets, GLAMGLOW now has a robust presence in global specialty-multi channels, including Sephora and Douglas, and in select high-end department stores, such as Neiman Marcus, Selfridges, Harvey Nichols, Bloomingdale’s and Nordstrom.
“The acquisition of GLAMGLOW marks the beginning of a very exciting future for the brand we created,” said Glenn and Shannon Dellimore. “We are thrilled to be joining The Estée Lauder Companies.”
About The Estée Lauder Companies Inc.
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company’s products are sold in over 150 countries and territories under the following brand names: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, M•A•C, Bobbi Brown, Tommy Hilfiger, Kiton, La Mer, Donna Karan, Aveda, Jo Malone London, Bumble and bumble, Darphin, Michael Kors, Flirt!, GoodSkin Labs, Tom Ford, Coach, Ojon, Smashbox, Ermenegildo Zegna, Aerin Beauty, Osiao, Marni, Tory Burch, RODIN olio lusso, Le Labo and Editions de Parfums Frédéric Malle.
Target Announces New Plus-Size Fashion Brand
Target is unveiling its newest clothing line! Designed specifically for the Plus-size woman who loves fashion and appreciates a good value, AVA & VIV is sure to turn heads.
Arriving in mid-February, the line is designed by Target’s uber chic in-house design team and features stylish basics along with trend-driven statement pieces that fashionistas will love. Similar to Target’s other apparel lines, AVA & VIV will be updated monthly, and with prices ranging from $10 to $79.99, you’ll be hard pressed to buy just one piece.
“Target is synonymous with great design, and with the launch of AVA & VIV, we’re stepping up our fashion game for our Plus-size guests,” said Stacia Andersen, senior vice president, merchandising, apparel and accessories, Target. “From stylish original prints to the attention to detail and fit, this line is meant to impress and we can’t wait to share it with our guests.”
In anticipation of the launch, Target invited top fashion bloggers Nicolette Mason, Chastity Garner and Gabi Gregg to its headquarters in Minneapolis to preview the line. Not only did they get a sneak peek of AVA & VIV, these trend-setting ladies had a chance to offer their stylish two cents on designs that were in progress for the fall.
A Bullseye View went behind the scenes and got the bloggers, who will star in the retailer’s look book, talking about all things AVA & VIV. Check out their favorite pieces and get a preview of their photo shootin the video below!
AVA & VIV will arrive in all Target stores in mid-February through March. The line will be available on Target.com on Feb. 9. Check back here on Jan. 22 to peruse the complete AVA & VIV spring look book featuring Nicolette, Chastity and Gabi!
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P&G Unveils Latest Innovations in Fabric Care Based on Cognitive Science
NEW YORK–The worlds of fabric and fashion came together in various dimensions for the senses today as P&G Fabric Care exclusively revealed how it is evolving to meet multi-sensorial fashion trends and solve the challenge of maintaining clothing beauty and longevity for its consumers. Hosted by style expert George Kotsiopoulos, the second-annual P&G Future Fabrics event in New York City brought together members of the media and influential guests from the fashion, home and lifestyle communities to experience first-hand the latest advances in fabrics and insight into how our own unconscious decisions affect our clothing perceptions.
The event consisted of presentations by a prestigious mix of fashion, fabrics and human psychology experts and culminated with a reveal of the next stage of the Washable Fashion initiative in a runway show cultivated by renowned fashion designer Giles Deacon. This was the second-annual P&G Future Fabric event in NYC, preceded by an event for global media that took place in Berlin last November.
P&G Fabric Care’s brands Tide® and Downy® will now have a stronger focus on macro fashion and fabric trends to ensure that the proprietary technology within its products can clean, protect and enhance the clothes consumers wear and love. Understanding that consumers are influenced by multi-sensorial (look, feel and smell) properties of fabrics, P&G’s Fiber Scientists will use the cognitive science of perception to analyze why consumers make their fashion and style choices.
Advancing P&G’s unique 3-Step FiberSCIENCE approach to prolong and improve the sensorial properties of clothes
“Our closets are full of clothes, yet 80 percent of the time, we wear only 20 percent of them,” said Margarita Bahrikeeton, Research Fellow for P&G Fabric Care. “Looking at that the other way round, why are 80 percent of the clothes we at one time loved left unworn in the closet?”
P&G is looking at Fabric Care from a new angle to find out the answer – breaking new ground by applying the latest research in the cognitive science of human perception to understand WHY consumers fall out of love with their wardrobe and how our relationship with clothes changes over time. By applying this knowledge to their FiberSCIENCE expertise, they strive to redefine what Fabric Care means for consumers and their clothes. Bahrikeeton also revealed that P&G Fiber Scientists are introducing new advances in the 3-Step FiberSCIENCE approach; to Clean, Protect and Enhance, which focus on prolonging and improving the multi-sensorial fabric properties that influence people’s perception of their clothes: the look, the feel and the scent.
The life cycle of our clothes is often cut short because these qualities are not cared for properly. Combining this cognitive knowledge with an unrivalled expertise of the fiber aging process, P&G is bringing a new approach to fabric care innovation (for brands like Tide and Downy) to maintain all the sensorial attributes of clothes and improve their quality of life.
Cognitive Science meets Fashion and Fabrics
P&G Future Fabrics’ official partner and respected fabric trends forecaster Première Vision opened with a presentation given by Associate Fashion Director Sabine Le Chatelier on fashion as a multi-sensorial experience, which illustrated how fabrics are more than visual – an alchemy of look, feel and handle or behavior. Also revealed was the current industry trends in textile and fabric innovation where imagination and technology are combining to produce exciting sensorial fashions that are also washable, easy to care for and sustainable.
This fashion trend toward the multi-sensorial was further explored by a presentation from leading Cognitive Psychologist Dr. Lawrence Rosenblum who revealed that the last years of research in perceptual psychology has given rise to a “multi-sensory revolution,” showing that our senses are always influencing one another and impacting our preferences and moods much more than we realize – often in ways in which we are not even aware. Dr. Rosenblum’s collaboration with P&G demonstrates how the myriad of cross-sensory influences on our experiences with our fashions – what you see, how it feels to touch, what your nose smells – impact the relationship we have with clothes and our final decision on what to wear.
Exclusive machine-washable collection for P&G Fabric Care by renowned fashion designer Giles Deacon unveiled
In a special fashion show at P&G Future Fabrics, runway models showcased 14 machine-washable looks exclusively designed by P&G Fabric Care’s Global Fashion Consultant Giles Deacon for Tide and Downy.
“High fashion shouldn’t mean high maintenance,” said Deacon. “When I design clothes, I want them to last, which is why the fiber science innovation led by P&G is so important to the longevity of fabric. After a year of working with P&G Fabric Care, I have been inspired by what Tide and Downy can do to ensure that clothes remain beautiful long after they were designed.”
“For this new collection, I was inspired by the macro-trend of multi-sensorial fashions and fabrics,” Deacon added. “Aware that both Tide and Downy have the capability to preserve and protect these fashions, I set about creating designs that bring the best of each brand to life. For Tide, it was all about making lasting first impressions, color, confidence and impact. For Downy, I focused on giving people the confidence to wear an item all day and feel as great in it in the evening as they did when they first put it on in the morning.”
The P&G vision
“P&G Fabric Care has had innovation at its heart for more than 60 years, and today is no different,” said Shailesh Jejurikar, President, P&G Fabric Care North America and Corporate New Business Development. “In fact, it’s more important than ever. In a world of new and ever-developing fabrics and heightened consumer expectation, we are taking action. We are not just cleaning clothes, we are protecting and enhancing them.”
“Born out of the challenge to maintain the beauty and performance of clothes, our mission is to redefine and elevate what cleaning and caring for clothes means,” added Jejurikar. “We are doing this by engaging more closely with fashion and fabric partners, like Première Vision and continuing our tradition of leadership in consumer understanding by engaging with cognitive psychology expert Dr. Lawrence Rosenblum to better understand how the sensorial attributes of garments plays into our fashion choices. We are also looking to the fashion and fabric trends which are coming down the catwalks to inspire the development of new fabric care technologies to support these future fabrics.
“It is these macro trends and the deep dive into the mind-body connection that have been guiding our most recent product innovations. This is an exciting time in a space full of opportunities for us to build meaningful partnerships and bring innovation to the market, and I look forward to advancing fashion and fabric care together,” Jejurikar added.
Tide, innovating for 60+ years, is redefining what fabric care and cleaning means
Responding to the trends in sensorial fashion and the unconscious multi-sensory influences behind human perception, Tide’s 3-step FiberSCIENCE approach – to clean, protect and enhance – acts on the fibers, not just stains, to maintain the sensorial qualities (look, feel and scent) of fabrics that impact people’s relationship with their clothes. Tide’s formulas help protect and improve the look of clothes via a process of fiber purification and preservation, which removes and prevents impurities from re-depositing back on fibers. This can cause clothes to appear dull and dingy and influence people’s emotions and preference.
Tide also helps protect the feel of clothes through FiberSCIENCE technologies specialized in optimizing the wash conditions to help protect fiber integrity and preserve that “like-new” feel. Tide FiberSCIENCE experts also focus on improving the cognitive-emotional connection to clothes thanks to a combination of unique fresh scent technologies and impeccable cleaning against invisible stains that can cause odor.
Downy – fiber protection and long-lasting freshness for clothes that look and feel like new for longer
Downy scientists have applied the latest learning in P&G FiberSCIENCE and cognitive science to protect and enhance the sensorial attributes of clothes (their look, feel and scent) at a fiber level. By understanding what drives people’s perceptions of their fashion, Downy’s formulation helps preserve the texture and construction of clothes and provides an uplifting perfume experience. Inspired by the link between people’s emotions and scent, Downy enhances garments and moods with sophisticated scent technology and perfume oils that provide an irresistible freshness experience and long-lasting fragrance throughout the day.
Furthermore, Downy penetrates in the layers of fabrics to condition the fibers and reduce friction between fabrics during the wash and day-to-day wear. This helps minimize the chances of damage to the texture of fabrics and premature aging of clothes. When you use Downy to enhance the fragrance, feel and life of your fashion pieces – both high and low – you can upgrade your wardrobe to the next level. When your clothes look great, feel soft, and smell amazing – it’s the difference between “just an outfit” and “next level fashion.”
About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About Première Vision
Première Vision S.A. is a leading French company that has been organizing textile and fashion trade fairs since 1973. Initially local, the company has skillfully evolved to acquire a global dimension. Première Vision is today at the heart of a comprehensive international network. With twelve subsidiaries and foreign offices throughout the world, the company now organizes 32 events a year in France and in key locations such as New York, Shanghai, Sao Paulo, Moscow or Brussels. Its shows are known for skillfully combining a selective, creative and complementary product offer – high-quality fabrics, accessories, yarns, fibers, and textile designs – with original, forward-looking and cutting edge fashion information.
About Giles Deacon
Giles Deacon is a celebrated fashion designer renowned the world over for his playful, show-stopping designs. After graduating from London’s Central Saint Martins College of Art and Design in 1992, Giles chose to travel and gain experiences at different fashion houses. He spent two years working with French fashion designer Jean Charles De Castelbajac before returning to London to work for a number of High Street fashion houses. It was during this time that Giles met the owner of Bottega Veneta, and from 1998 until 2002 Giles was the head designer at Bottega Veneta and the Gucci Group. In 2004, Deacon launched his own label GILES at London Fashion week to international acclaim. His collection received numerous awards including “British Designer of the Year” at the British Fashion Awards in 2006 and the prestigious French ANDAM Fashion Award in 2009. GILES celebrated its 10th anniversary in 2014.
About Dr. Lawrence Rosenblum
Dr. Lawrence Rosenblum is an award-winning Professor of Psychology at the University of California, Riverside. He is the author of the book See What I’m Saying: The Extraordinary Powers of Our Five Senses. His research has been published widely in scientific journals and has been featured in Scientific American, The Economist, and The New York Times. He has appeared on numerous radio and television programs including Through the Wormhole with Morgan Freeman and BBC Horizon.
Men’s Wearhouse Announces In-Home Wedding Apparel Service
FREMONT, Calif., — The Men’s Wearhouse (NYSE: MW) today announced the launch of its latest innovation in wedding apparel service. Starting in early 2015, brides and grooms will be able to schedule an appointment to work with a Men’s Wearhouse expert formalwear stylist in their home or at a location convenient to them, in addition to offering best-in-class store service.
Doug Ewert, Men’s Wearhouse Chief Executive Officer, commented, “As North America’s largest provider of men’s formalwear, we are excited to bring a new level of convenience and personalized service to our customers. By leveraging our leading market position and our expertise in style, quality and fit, we are now offering in-home formalwear consultations to brides and grooms for their special day.
“Weddings create moments that last a lifetime and we know that brides and grooms won’t trust their wedding attire to just anyone,” added Ewert. “Our experienced formalwear stylists will help couples select the perfect look for all the men in their wedding party. Whether that’s exclusive styles like Vera Wang tuxedos, Joseph Abboud custom suits, or something less traditional, our new in-home formalwear consultation service will make it easy to find your style, color and fit.”
Founded in 1973, Men’s Wearhouse is one of North America’s largest specialty retailers of men’s apparel with 1,756 stores. The Men’s Wearhouse, Jos. A. Bank, Moores and K&G stores carry a full selection of suits, sport coats, furnishings and accessories in exclusive and non-exclusive merchandise brands and Men’s Wearhouse and Tux stores carry a limited selection. Most K&G stores carry a full selection of women’s apparel. Tuxedo rentals are available in the Men’s Wearhouse, Jos. A. Bank, Moores and Men’s Wearhouse and Tux stores. Additionally, Men’s Wearhouse operates a global corporate apparel and workwear group consisting of Twin Hill in the United States and Dimensions, Alexandra and Yaffy in the United Kingdom.
Tau Investment Management And Gap Inc. Announce Partnership To Accelerate Supply Chain Innovations
(New York/San Francisco) – Today TAU Investment Management and Gap Inc. announced a partnership to promote best-in-class innovations and support the development of more sustainable, efficient and improved garment factories and mills across Southeast Asia.
The launch of this corporate partnership highlights Gap Inc.’s continued commitment to innovation in its global supply chain, and underscores TAU’s investment model as a means of transforming the global garment industry. The partnership also establishes Gap Inc. as the first anchor brand within TAU’s strategic network of apparel and other corporate relationships.
Gap Inc. continues to build upon its long history of helping to improve and enhance the lives of garment workers. More than twenty years ago, Gap Inc. issued one of the industry’s first supplier guidelines, and served as a founding member company to the International Labour Organization’s Better Factories program.
On the partnership, Oliver Niedermaier, CEO of TAU Investment Management stated, “We are proud to begin a working relationship with Gap Inc. that enhances our shared values of worker rights and environmental standards. We look forward to a fruitful and ongoing partnership.”
“We invest in initiatives that will be transformative for our industry, our business and the people our business touches. Our legacy of commitment to sustainability, doing business responsibly, and improving conditions for factory workers is intrinsically part of that transformation. The partnership with TAU Investment will further accelerate positive change within our supply chain,” said Sonia Syngal, Executive Vice President of Global Supply Chain at Gap Inc.
TAU will treat suppliers referred by Gap Inc. as a priority for review in its deal pipeline, and Gap Inc. will consider TAU’s future-transformed factories for inclusion among its preferred suppliers.
Elizabeth Arden, Inc. Signs Supermodel Karlina Caune As Brand Ambassador
NEW YORK, Elizabeth Arden, Inc. (NASDAQ:RDEN), a global prestige beauty products company, announced today that it has signed an exclusive agreement with supermodel Karlina Caune.
Caune will be the new global face of the Elizabeth Arden brand. Named Brand Ambassador, she will appear in the brand’s advertising campaigns, marketing programs and public relations events. Caune will also be an active participant in Elizabeth Arden’s digital and social media platforms.
“The modern Elizabeth Arden woman is a passionate, multi-cultural individual who leads an active professional lifestyle,” says Scott Beattie, Chairman, President and Chief Executive Officer, Elizabeth Arden, Inc. “In Karlina Caune, we have found a beautiful and intelligent young woman who embodies the ideals of the Arden brand.”
Based in New York, the Latvian born model is one of the most coveted faces in beauty and fashion. Caune has graced the pages of fashion magazines globally and walked the runway for the world’s top fashion brands.
“I am honored to join this iconic brand. Not only have I always loved the products, but Elizabeth Arden as well,” says Karlina Caune. “She was a woman ahead of her time and her philosophy about embracing women’s natural beauty is inspiring to me. I’m excited to join this community that supports strong, confident women.”
Caune will appear in Elizabeth Arden advertising campaigns beginning in Spring/Summer 2015.
About Elizabeth Arden, Inc.
Elizabeth Arden is a global prestige beauty products company with an extensive portfolio of prestige beauty brands sold in over 120 countries. The Company’s brand portfolio includes Elizabeth Arden skincare, color and fragrance products; its professional skin care lines, Elizabeth Arden RX and Elizabeth Arden PRO; the celebrity fragrance brands of Britney Spears, Elizabeth Taylor, Jennifer Aniston, Justin Bieber, Mariah Carey, Nicki Minaj, and Taylor Swift; the designer fragrance brands of Juicy Couture, Alfred Sung, BCBGMAXAZRIA, Geoffrey Beene, Halston, Ed Hardy, John Varvatos, Lucky Brand, Rocawear and Wildfox Couture; and the lifestyle fragrance brands Curve, Giorgio Beverly Hills, and PS Fine Cologne.
REVLON Global Brand Re-launch and Declares “LOVE IS ON” A New Mission of Inspiring Love Around the World
NEW YORK– Revlon, the iconic cosmetics company, is proud to unveil REVLON LOVE IS ON, the re-launch of the brand and its first global tag line in over a decade. More than a marketing campaign, the Revlon brand is dedicating itself to inspiring love and connecting with people around the world on an emotional level. This brand cause will be seeded through all channels and across all markets.
“The idea for LOVE IS ON grew from our quest to find a universally inspiring emotion. Love is by far the most powerful and most positive. It is very important for us to evoke positivity with our new brand cause,” says Revlon President and Chief Executive Officer, Lorenzo Delpani. “Through the course of our journey to LOVE IS ON, perhaps serendipitously, we found love in Revlon. Truly, L-O-V-E is at the heart of the word REVLON. And O-N is at the end of REVLON. When you are ‘on’ you are open to all the emotions of love from attraction and adoration to seduction and passion.”
LOVE IS ON is incorporated into every facet of the marketing strategy across all global markets. The re-launch comes to life through a brand manifesto television and digital ad set to a new recording of the classic song, “Addicted to Love.” The manifesto is an inspirational love story showing the evolution of love from flirtation to infatuation to passion. In line with the new positioning, TV, Print and digital advertising will feature brand ambassadors Halle Berry, Emma Stone and Olivia Wilde.
In addition, Revlon is introducing the Global Love Beacon today, an interactive billboard in New York City’s Times Square that will allow people to share love from around the world, to the world, 24-7. Located above the Broadway Pedestrian Plaza at 1500 Broadway at the corner of 43rd Street, the Global Love Beacon features a LOVE IS ON Live camera, that captures and streams user generated “love moments” onsite. People from around the world are invited to join the conversation for a chance to have their photo or message featured on the Global Love Beacon billboard by showing their love via social media using the hashtag #LOVEISON.
“The new mission of our brand is to inspire love. From the moment a woman puts on Revlon makeup, we want love to captivate her imagination; to take her on a journey into the world of love, where she will be enchanted by its countless dimensions,” says Mr. Delpani.
Follow your heart. #LOVEISON
For more information about the Revlon LOVE IS ON campaign, visit: www.revlon.com/loveison, YouTube, Facebook, Twitter and Instagram @Revlon.
About Revlon:
Revlon is a global cosmetics, hair color, hair care and hair treatments, beauty tools, men’s grooming products, anti-perspirant deodorants, fragrances, skincare, and other beauty care products company, which operates in two segments, the consumer division (“Consumer”) and the professional division (“Professional”). Revlon’s vision is to establish itself as the quintessential and most innovative beauty company in the world by offering products that make consumers feel attractive and beautiful. Revlon believes that its global brand name recognition, product quality, R&D, innovation and marketing experience have enabled it to create leading global consumer and professional brands. Revlon’s Consumer segment global brand portfolio includes Revlon® color cosmetics, Almay® color cosmetics, SinfulColors® color cosmetics, Pure Ice® color cosmetics, Revlon ColorSilk® hair color, Revlon® Beauty Tools, Charlie® fragrances, and Mitchum® anti-perspirant deodorants. Revlon’s Professional segment global brand portfolio includes: Revlon Professional®, CND®, including CND Shellac® and CND Vinylux® nail polishes, and American Crew® men’s grooming products. Websites featuring current product and promotional information can be reached at www.revlon.com, www.almay.com, www.mitchum.com, www.revlonprofessional.com, www.americancrew.com and www.cnd.com.
Old Spice Partners With Second Chance Toys And Names Actor Nolan Gould and Isaiah Mustafa as HoliSPRAY Ambassadors
CINCINNATI- Paying homage to the brand’s new “Dadsong” holiday TV spot, the nationwide used toy drive rewards acts of kindness with the gift of manhood (Old Spice Re-fresh Body Spray).
Old Spice partners with Second Chance Toys and names actor Nolan Gould and Old Spice Guy Isaiah Mustafa as HoliSPRAY Toy Donation Exchange Ambassadors for Dec. 10 collection event in Los Angeles.
Bringing attention to the massive quantities of boxed up children’s toys in garages and attics around the country, Old Spice today launched a first-of-its-kind, phil-MAN-thropic holiday toy donation program with non-profit Second Chance Toys, an organization dedicated to keeping plastic toys out of landfills by donating them to children in need throughout local communities in the U.S. The inaugural Old Spice HoliSPRAY Toy Donation Exchange, which runs from Dec. 3 through Dec. 15, encourages moms and dads to donate their children’s gently used plastic toys in exchange for Old Spice Re-fresh Body Spray, the gift that keeps on giving one spray at a time.
Inspired by the hilarious moment from the new Old Spice “Dadsong” (:60) TV ad when the dad runs over his son’s childhood toys with a riding lawnmower, signifying his boy’s entry into manhood, the Old Spice HoliSPRAY Exchange is designed to rescue all of those used dump trucks and fire engines to bring joy to the lives of disadvantaged children during the holidays.
“We’re excited to partner with Second Chance Toys and bring attention to a cause that is so important to helping today’s youth,” said John Sebastian, Old Spice Brand Director at Procter & Gamble. “We couldn’t think of a more fitting way to illustrate our message about a boy’s transition to manhood than with a toy drive that rewards a simple act of kindness with the gift of manhood – Old Spice Re-fresh Body Spray.”
According to the National Center for Children in Poverty, nearly 14 million children in the U.S. – 22 percent of all children – live in families with incomes below the federal poverty level. This has been a driving force behind Second Change Toys since the organization was established in 2006.
“Toys provide children with laughter, fun and exploration of the world and are especially needed this time of year,” said Bronna Lipton, Executive Director of Second Chance Toys. “We’re thrilled to work with Old Spice on this particular program, as we’re both dedicated to providing young guys the right tools to help them grow up and eventually become confident young men. We can’t think of a better way to bring holiday smiles to kids and grown-ups of all ages.”
HoliSPRAY Toy Donation Event at Hollywood High
To help drive awareness and participation for the program, Old Spice has recruited actor Nolan Gould and Old Spice Guy Isaiah Mustafa to act as HoliSPRAY Toy Donation Exchange Ambassadors. On Dec. 10, Gould and Mustafa will host a toy collection event at Hollywood High School in Los Angeles, which will serve as one of many toy collection locations across the U.S. participating in the program.
To find Old Spice HoliSPRAY Toy Exchange locations, please visit www.secondchancetoys.org/corporate-sponsorships/oldspice. Old Spice HoliSPRAY Toy Exchange Ambassadors received an Old Spice t-shirt and a variety of Old Spice products, including Re-fresh Body Spray, to hand out in exchange for used toy donations. For those interested in becoming a future toy collector, the program’s Getting Started Kit can be found on the Second Chance Toys website, including a step-by-step guide on rescuing, cleaning and donating toys through local organizations that serve children in communities across the country.
Old Spice Re-fresh Body Spray
This holiday season, giving the gift of manhood couldn’t be easier with Old Spice Re-fresh Body Spray. Perfect for any stocking, it’s the gift that keeps on giving one spray at a time. Re-fresh Body Sprays contain a P&G proprietary Re-fresh Technology that features a patented cyclic molecule with an empty core that absorbs some fragrance as the Body Spray dries on the skin. As a guy sweats, fragrance is pushed out of the core releasing bursts of scent when a guy needs it the most. With Old Spice Re-fresh Body Spray, “One Spray Lasts All Day,” helping guys around the world “Scent Responsibly” by eliminating the need for guys to overspray or reapply throughout the day.
In the spirit of the holiday season, Old Spice is offering special savings on Old Spice Re-fresh Body Spray for download at http://www.coupons.com (for redemption at retailers nationwide).
For more information on Old Spice Re-fresh Body Spray, visit OldSpice.com. For more information on muscles, lasers, nachos and jet skis, visit Twitter (@OldSpice), Facebook (Facebook.com/OldSpice), YouTube (YouTube.com/OldSpice), Instagram (oldspice) and Tumblr (oldspice).
About Old Spice
Procter & Gamble’s Old Spice is the quintessential men’s grooming brand. With 75 years as an American icon, Old Spice is the authority on the male grooming experience and has leveraged this heritage to become the No.1 selling anti-perspirant/deodorant stick and body wash brand with guys of all ages. Old Spice brings authenticity, performance and confidence to male grooming and offers a wide product portfolio for today’s man, including anti-perspirants, deodorants, bar soap, body washes, body sprays, after shaves and colognes.
About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About Second Chance Toys
Second Chance Toys is a 501(c)3 nonprofit corporation founded in 2006 to rescue and recycle plastic toys for children in need by donating them to community organizations across the U.S. Second Chance Toys provides individuals and corporate partners like Old Spice with the necessary resources, step-by-step instructions and essential connections with local organizations to receive the donated toys. Since 2006, Second Chance Toys has helped get more than 200,000 gently used plastic toys into the hands of kids in need. For more information, visit secondchancetoys.org.
