Montvale, NJ – Benjamin Moore, North America’s favorite paint, color and coatings brand, today announced it will collaborate with the Council of Fashion Designers of America (CFDA), the leading not-for-profit trade association of America’s foremost womenswear, menswear, jewelry and accessory designers, to promote design in America. This partnership marks the first time the CFDA has teamed up with a home décor brand to spotlight the influences of color, design and entrepreneurship in America.
“Benjamin Moore and the CFDA will work together to celebrate the aesthetic impact and transformative power of color, one of the most important and essential tools of design,” said Carl Minchew, Vice President of Color Innovation & Design of Benjamin Moore. “There are many synergies between our two worlds and with the help of the CFDA, we will bring together the architectural design and fashion communities to advance our trade and encourage entrepreneurship in this industry.”
“The creation of the inaugural CFDA Trail Blazer Award is a testament to Benjamin Moore’s continuing support of American Fashion,” said Steven Kolb, Chief Executive Officer of the CFDA. “The CFDA is proud to partner with Benjamin Moore throughout the year to celebrate the use of color in the American Fashion Industry.”
To kick off the effort, Benjamin Moore will honor California-based fashion designer Trina Turk with its inaugural CFDA Trailblazer Award at the HUE® Awards in New York City. Benjamin Moore also looked to the fashion industry to tap the host for this year’s event and named Simon Doonan, the Creative Ambassador-at-Large of Barneys New York to serve as the master of ceremonies on September 29. Since its inception in 2008, the HUE® Awards has been Benjamin Moore’s signature event recognizing exceptional use of color in architectural design.
“Benjamin Moore and CFDA are excited to present this award to Trina Turk to recognize her trailblazing career that crosses over from the world of fashion and design with her colorful and bold designs across women’s ready-to-wear and accessories, menswear, swimwear, residential décor and textiles,” added Minchew.
During the next year, Benjamin Moore and the CFDA will organize various events, programs and collaborations for CFDA members as well as the larger design community.
About Benjamin Moore & Co.
Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883. One of the North America’s leading manufacturers of premium quality residential, commercial and industrial maintenance coatings, Benjamin Moore maintains a relentless commitment to sustainable manufacturing practices and continues to develop the most eco-responsible formulations possible. In 2012, the company’s Natura® paint received the Green Good Housekeeping Seal, acknowledging its high degree of sustainability plus rigorously tested performance. Other superior products in the Benjamin Moore Green Promise® portfolio include Aura®, Regal® Select, ben® and Ultra Spec® 500 paint for commercial interiors – all built upon our patented Gennex® platform that has changed the industry and earned the passion and loyalty of homeowners and professional painters by delivering extremely low-VOC and peerless beauty and performance. J.D. Power and Associates 2014 Interior Paint Satisfaction Study ranked Benjamin Moore highest in consumer satisfaction, marking the fourth consecutive year and fifth time the company has earned this rating. Benjamin Moore paints deliver authentic Benjamin Moore colors and are available exclusively from Benjamin Moore’s more than 5,000 paint and decorating dealers.
About the CFDA
The Council of Fashion Designers of America, Inc, (CFDA) is a not-for-profit trade association founded in 1962 that leads industry-wide initiatives and whose membership consists of more than 480 of America’s foremost womenswear, menswear, jewelry, and accessory designers. In addition to hosting the annual CFDA Fashion Awards, which recognize the top creative talent in the industry, the organization offers programs which support professional development and scholarships, including the CFDA {Fashion Incubator}, the CFDAVogue Fashion Fund, the Geoffrey Beene Design Scholar Award, the Liz Claiborne Design Scholarship Award and the CFDATeen Vogue Scholarship. In 2013, the Fashion Manufacturing Initiative was created to nurture, elevate and preserve garment production in New York City. Member support is provided through the Strategic Partnerships Group, a high-profile group of companies offering designers strategic opportunities. The CFDA Foundation, Inc. is a separate, not-for-profit organized to mobilize the membership to raise funds for charitable causes. Through the Foundation, the CFDA created and manages the worldwide Fashion Targets Breast Cancer initiative; raises funds for HIVAIDS organizations with events such as Fashion’s Night Out and 7th on Sale and addresses the issue of model health with The CFDA Health Initiative.
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