NEW YORK –PeoplesChoice.com, the official website of the annual People’s Choice Awards and a year round entertainment destination, proudly announces the launch of #FashionFOMO, a video series in which well-known fashion bloggers reveal their style crushes along with how-to tips for fans to emulate their favorite looks.
“The People’s Choice brand touches all verticals in the pop-culture space, so a video series that connects fans to their style icons was a natural extension for us,” said Hooshere Bezdikian, VP Digital. “We embrace fandom, and the bloggers you see in the series are genuine fans of the celebrities they talk about. They pay homage to their style icons by celebrating their unique fashion sense.”
In the 10 part series, fashion bloggers and style-savvy personalities from all over the country show fans how to achieve the look of their favorite celebrity or TV character by pulling items out of their own closets, or shopping with a particular celebrity in mind. First up, PennyChic.com founder Shauna Miller celebrates her love for Beyoncé’s style by giving tips and showing examples of how to achieve the pop icon’s revered looks.
“We all have style crushes, and mine is Beyoncé,” said Shauna Miller in episode one of #FashionFOMO. “The girl just knows how to combine edginess and femininity.”
Future episodes celebrate such fashion-forward celebrities as Taylor Swift, Lucy Hale and Selena Gomez, and even some of today’s iconic style characters from TV including Kerry Washington’s Olivia Pope from Scandal and Troian Bellasario’s Spencer Hastings from Pretty Little Liars. The upcoming schedule is as follows:
Oct. 28 – Style Crush: Beyoncé; Blogger: Shauna Miller @PennyChic
Nov. 4 – Style Crush: Selena Gomez; Blogger: Yoon Kwon @byoonique
Nov. 11 – Style Crush: Olivia Pope; Blogger: Alicia Tenise @AliciaTenise
Nov. 18 – Style Crush: Lea Michele; Blogger: Angela Denae @styleclosetlife
Nov. 25 – Style Crush: Spencer Hastings; Blogger: Lindsey Herzog @lindsey_herzog
Dec. 2 – Style Crush: Nina Dobrev; Blogger: Lauren Felix @lpfashionista
Dec. 9 – Style Crush: Taylor Swift; Blogger: Alecia Mariana @AleciaMariana
Dec. 16 – Style Crush: Vanessa Hudgens; Blogger: Shelly Stuckman @shellystuckman
Dec. 23 – Style Crush: Lucy Hale; Blogger: Erica Louie @missejlouie
Dec. 30 – Style Crush: Emma Watson; Blogger: Britt and Whit @BrittandWhit
#FashionFOMO is produced by United Artists Media Group (a joint venture among MGM, Mark Burnett, Roma Downey and Hearst Corporation) and VIMBY.
ABOUT VIMBY
VIMBY is a next generation production studio creating entertainment and branded content for multiple platforms in both English and Spanish. We specialize in authentic, local production with dedicated filmmaking units in over 80 cities across America, Canada and the UK. VIMBY is at the forefront of the local production revolution, offering a system that delivers high quality, story-driven content with real-time speed to market. VIMBY’s creative community is led by the country’s top storytelling producers in Los Angles managing the brightest young filmmakers from around the country, all trained in VIMBY’s proprietary national production process. Our authentic content infrastructure speaks to a generation of viewers that traditional media struggles to reach, and is capable of delivering the speed, sheer volume and custom needs of national brands. VIMBY’s investors include Mark Burnett and The Hearst Corporation.
ABOUT PEOPLESCHOICE.COM
PeoplesChoice.com is the official digital extension of the annual People’s Choice Awards and host of the voting platform where fans choose their favorites in movies, music and TV. The site was re-launched in 2013 as a year-round destination where fans stay up to date on their favorite celebrities, watch original video content, participate in polls and join the conversation on all things pop culture. The website, mobile and social extensions are owned by Procter & Gamble, and produced by United Artist Media Group (UAMG) a joint venture among MGM, Mark Burnett, Roma Downey and Hearst Corporation.
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