ESPN (originally an initialism for Entertainment and
Sports Programming Network) is a U.S.-based pay television sports channel owned
by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst
Communications (20%). The company was founded in 1979 by Bill Rasmussen along
with his son Scott Rasmussen and Ed Egan.
ESPN broadcasts primarily from studio facilities located
in Bristol, Connecticut. The network also operates offices in Miami, New York
City, Seattle, Charlotte, and Los Angeles. James Pitaro currently serves as
chairman of ESPN, a position he has held since March 5, 2018, following the
resignation of John Skipper on December 18, 2017. While ESPN is one of the most
successful sports networks, there has been much criticism of ESPN, which
includes accusations of biased coverage, conflict of interest, and
controversies with individual broadcasters and analysts.
ESPN headquarters in Bristol, Connecticut
As of September 2018, ESPN is available to approximately
86 million television households (93.2% of households with pay television) in
the United States.
In addition to the flagship channel and its seven related
channels in the United States, ESPN broadcasts in more than 200 countries,
operating regional channels in Australia, Brazil, Latin America, and the United
Kingdom, and owning a 20% interest in The Sports Network (TSN) as well as its
five sister networks in Canada.
Bill Rasmussen conceived the concept of ESPN in late May
1978, after he was fired from his job with the World Hockey Association's New
England Whalers. One of the first steps in Bill and his son Scott's (who had
also been let go by the Whalers) process was finding land to build the
channel's broadcasting facilities. The Rasmussens first rented office space in
Plainville, Connecticut. However, the plan to base ESPN there was put on hold
because of a local ordinance prohibiting buildings from bearing rooftop
satellite dishes. Available land area was quickly found in Bristol, Connecticut
(where the channel remains headquartered to this day), with funding to buy the
property provided by Getty Oil, which purchased 85% of the company from Bill
Rasmussen on February 22, 1979, in an attempt to diversify the company's
holdings. This helped the credibility of the fledgling company, however there
were still many doubters to the viability of their sports channel concept.
Another event that helped build ESPN's credibility was securing an advertising
agreement with Anheuser-Busch in the spring of 1979; the company invested $1
million to be the "exclusive beer advertised on the network."
ESPN launched on September 7, 1979, beginning with the
first telecast of what would become the channel's flagship program,
SportsCenter. Taped in front of a small live audience inside the Bristol
studios, it was broadcast to 1.4 million cable subscribers throughout the
United States.
ESPN's next big break came when the channel acquired the
rights to broadcast coverage of the early rounds of the NCAA Men's Division I
Basketball Tournament. It first aired the NCAA tournament in March 1980,
creating the modern day television event known as "March Madness."
The channel's tournament coverage also launched the broadcasting career of Dick
Vitale, who at the time he joined ESPN, had just been fired as head coach of
the Detroit Pistons.
In April of that year, ESPN created another made-for-TV
spectacle, when it began televising the NFL Draft. It provided complete
coverage of the event that allowed rookie players from the college ranks to
begin their professional careers in front of a national television audience in
ways they were not able to previously.
The next major stepping stone for ESPN came over the
course of a couple of months in 1984. During this time period, the American
Broadcasting Company (ABC) purchased 100% of ESPN from the Rasmussens and Getty
Oil.[6] Under Getty ownership, the channel was unable to compete for the
television rights to major sports events contracts as its majority corporate
parent would not provide the funding, leading ESPN to lose out for broadcast
deals with the National Hockey League (to USA Network) and NCAA Division I
college football (to TBS). For years, the NFL, NBA and Major League Baseball
refused to consider cable as a means of broadcasting some of their games.
However, with the backing of ABC, ESPN's ability to compete for major sports
contracts greatly increased, and gave it credibility within the sports
broadcasting industry.
Later in 1984, the U.S. Supreme Court ruled that the NCAA
could no longer monopolize the rights to negotiate the contracts for college
football games, allowing each individual school to negotiate broadcast deals of
their choice. ESPN took full advantage and began to broadcast a large number of
NCAA football games, creating an opportunity for fans to be able to view
multiple games each weekend (instead of just one), the same deal that the NCAA
had previously negotiated with TBS. ESPN's breakthrough moment occurred in
1987, when it secured a contract with the NFL to broadcast eight games during
that year's regular season – all of which aired on Sunday nights, marking the
first broadcasts of Sunday NFL primetime games. ESPN's Sunday Night Football
games would become the highest-rated NFL telecasts for the next 17 years
(before losing the rights to NBC in 2006). The channel's decision to broadcast
NFL games on Sunday evenings actually resulted in a decline in viewership for
the daytime games shown on the major broadcast networks, marking the first time
that ESPN had been a legitimate competitor to NBC and CBS, which had long
dominated the sports television market.
In 1992, ESPN launched ESPN Radio, a national sports talk
radio network providing analysis and commentary programs (including shows such
as Mike and Mike in the Morning and The Herd) as well as audio play-by-play of
sporting events (including some simulcasted with the ESPN television channel).
On October 10, 1993, ESPN2 – a secondary channel that
originally was programmed with a separate lineup of niche sports popular with
males 18–49 years old (with snowboarding and the World Series of Poker as its
headliners) as well as serving as an overflow channel for ESPN – launched on
cable systems reaching to 10 million subscribers. It became the fastest growing
cable channel in the U.S. during the 1990s, eventually expanding its national
reach to 75 million subscribers.
Ownership of ABC, and in effect control of ESPN, was
acquired by Capital Cities Communications in 1985.[9] ESPN's parent company
renamed themselves as Capital Cities/ABC Inc. Capital Cities/ABC Inc. was then
acquired by The Walt Disney Company in 1996 and was re-branded as Walt Disney
Television.
On April 26, 2017, approximately 100 ESPN employees were
notified that their positions with the sports network had been terminated,
among them athletes-turned-analysts Trent Dilfer and Danny Kanell, and noted
journalists like NFL beat reporter Ed Werder and Major League Baseball expert
Jayson Stark. The layoffs came as ESPN continued to shed viewers, more than 10
million over a period of several years, while paying big money for the
broadcast rights to such properties as the NFL, NBA and College Football
Playoff. Further cost-cutting measures taken include moving the studio
operations of ESPNU to Bristol from Charlotte, North Carolina, reducing its
longtime MLB studio show Baseball Tonight to Sundays as a lead-in to the
primetime game and adding the MLB Network-produced Intentional Talk to ESPN2's
daily lineup.
The mission of The Walt Disney Company is to entertain,
inform and inspire people around the globe through the power of unparalleled
storytelling, reflecting the iconic brands, creative minds and innovative
technologies that make ours the world’s premier entertainment company.
Our Businesses
The Walt Disney Company, together with its subsidiaries
and affiliates, is a leading diversified international family entertainment and
media enterprise with the following business segments: Media Networks; Parks,
Experiences and Products; Studio Entertainment; and Direct-to-Consumer and
International.
Media Networks
Media Networks is the primary unit of The Walt Disney
Company that contains the company’s vast array of television networks, cable
channels, associated production and distribution companies, and owned and
operated television stations across two divisions – Walt Disney Television and
ESPN.
Parks, Experiences and Products
Parks, Experiences and Products is the global hub that
brings Disney’s stories, characters, and franchises to life through theme parks
and resorts, cruise and vacation experiences, and consumer products—everything
from toys to apparel, and books to video games.
Studio Entertainment
For over 90 years, The Walt Disney Studios has been the
foundation on which The Walt Disney Company was built. Today, the Studio brings
quality movies, music and stage plays to consumers throughout the world.
Direct-To-Consumer and International
Comprised of the Company’s international business units
and various direct-to-consumer streaming services, Direct-to-Consumer and
International (DTCI) aligns technology, global content sales and advertising
sales into a single business segment to create and deliver personalized
entertainment experiences to consumers around the world.
Corporate Social Responsibility
At Disney, corporate social responsibility refers to our
commitment to operate our businesses in an honorable and ethical manner along
with our efforts to bring comfort, inspiration, and opportunity to families
around the world.
History of Disney
From humble beginnings as a cartoon studio in the 1920s
to its preeminent name in the entertainment industry today, Disney proudly
continues its legacy of creating world-class stories and experiences for every
member of the family.
Walt Disney arrived in California in the summer of 1923
with a lot of hopes but little else. He had made a cartoon in Kansas City about
a little girl in a cartoon world, called Alice’s Wonderland, and he decided
that he could use it as his “pilot” film to sell a series of these “Alice
Comedies” to a distributor. Soon after arriving in California, he was
successful. A distributor in New York, M. J. Winkler, contracted to distribute
the Alice Comedies on October 16, 1923, and this date became the start of the
Disney company. Originally known as the Disney Brothers Cartoon Studio, with
Walt Disney and his brother, Roy, as equal partners, the company soon changed
its name, at Roy’s suggestion, to the Walt Disney Studio.
Walt Disney made his Alice Comedies for four years, but
in 1927, he decided to move instead to an all-cartoon series. To star in this new
series, he created a character named Oswald the Lucky Rabbit. Within a year,
Walt made 26 of these Oswald cartoons, but when he tried to get some additional
money from his distributor for a second year of the cartoons, he found out that
the distributor had gone behind his back and signed up almost all of his
animators, hoping to make the Oswald cartoons in his own studio for less money
without Walt Disney. On rereading his contract, Walt realized that he did not
own the rights to Oswald—the distributor did. It was a painful lesson for the
young cartoon producer to learn. From then on, he saw to it that he owned
everything that he made.
The original Disney Studio had been in the back half of a
real estate office on Kingswell Avenue in Hollywood, but soon Walt had enough
money to move next door and rent a whole store for his studio. That small
studio was sufficient for a couple of years, but the company eventually outgrew
it, and Walt had to look elsewhere. He found an ideal piece of property on
Hyperion Avenue in Hollywood, built a studio, and in 1926, moved his staff to
the new facility.
It was at the Hyperion Studio, after the loss of Oswald,
that Walt had to come up with a new character, and that character was Mickey
Mouse. With his chief animator, Ub Iwerks, Walt designed the famous mouse and
gave him a personality that endeared him to all. Ub animated two Mickey Mouse
cartoons, but Walt was unable to sell them because they were silent films, and
sound was revolutionizing the movie industry. So, they made a third Mickey
Mouse cartoon, this time with fully synchronized sound, and Steamboat Willie
opened to rave reviews at the Colony Theater in New York November 18, 1928. A
cartoon star, Mickey Mouse, was born. The new character was immediately
popular, and, a lengthy series of Mickey Mouse cartoons followed.
Not one to rest on his laurels, Walt Disney soon produced
another series—the Silly Symphonies—to go with the Mickey series. It featured
different casts of characters in each film and enabled animators to experiment
with stories that relied less on the gags and quick humor of the Mickey
cartoons and more on mood, emotion, and musical themes. Eventually the Silly
Symphonies turned into the training ground for all Disney artists as they
prepared for the advent of animated feature films. Flowers and Trees, a Silly
Symphony and the first full-color cartoon, won the Academy Award® for Best
Cartoon for 1932, the first year that the Academy offered such a category. For
the rest of that decade, a Disney cartoon won the Oscar® every year.
While the cartoons were gaining popularity in movie
houses, the Disney staff found that merchandising the characters was an
additional source of revenue. A man in New York offered Walt $300 for the
license to put Mickey Mouse on some pencil tablets he was manufacturing. Walt
Disney needed the $300, so he said okay. That was the start of Disney
merchandising. Soon there were Mickey Mouse dolls, dishes, toothbrushes,
radios, figurines—almost everything you could think of bore Mickey’s likeness.
The year 1930 was a big one for the mouse that started it all, as it saw the
first Mickey Mouse book and newspaper comic strip published.
One night in 1934, Walt informed his animators that they
were going to make an animated feature film, and then he told them the story of
Snow White and the Seven Dwarfs. There were some skeptics in the group, but
before long everyone had caught Walt’s enthusiasm, and work began in earnest.
It took three years, but the landmark film debuted on December 21, 1937 and
became a spectacular hit. Snow White soon became the highest-grossing film of
all time, a record it held until it was surpassed by Gone with the Wind. Now
Walt Disney’s studio had firmer footing. The short cartoons paid the bills, but
Walt knew that future profits would come from feature films.
Work immediately began on other feature projects, but
just as things were looking rosy, along came World War II. The next two
features, Pinocchio and Fantasia, were released in 1940. They were technical
masterpieces, but their costs were too high for a company losing most of its
foreign markets because of the war. Dumbo was made in 1941 on a very limited
budget, but Bambi, in 1942, was another expensive film, and caused the studio
to retrench. It would be many years before animated features of the highest
caliber could be put into production.
During the war, Walt made two films in South America,
Saludos Amigos and The Three Caballeros, at the request of the State
Department. His studio concentrated on making propaganda and training films for
the military. When the war ended, it was difficult for the Disney Studio to
regain its pre-war footing. Several years went by with the release of “package”
features—films such as Make Mine Music and Melody Time, containing groups of
short cartoons packaged together. Walt also moved into live-action production
with films such as So Dear to My Heart, but because audiences expected
animation from Walt Disney, these films included animated segments. Walt opened
some new doors by beginning the award-winning True-Life Adventure series
featuring nature photography of a style never seen before.
The year 1950 saw big successes at Disney—the first
completely live-action film, Treasure Island, the return to classic animated
features with Cinderella, and the first Disney television show at Christmas
time. The Company was moving forward again. After two Christmas specials, Walt
Disney went onto television in a big way in 1954 with the beginning of the
Disneyland anthology series. This series eventually would run on all three
networks and go through six title changes, but it remained on the air for 29
years, making it the longest-running primetime television series ever. The
Mickey Mouse Club, one of television’s most popular children’s series, debuted
in 1955 and made stars of a group of talented Mouseketeers.
Walt was never satisfied with what he had already
accomplished. As his motion pictures and television programs became successful,
he felt a desire to branch out. One area that intrigued him was amusement
parks. As a father, he had taken his two young daughters to zoos, carnivals,
and other entertainment enterprises, but he always ended up sitting on the
bench as they rode the merry-go-round and had all the fun. He felt that there
should be a park where parents and children could go and have a good time
together. This was the genesis of Disneyland. After several years of planning and
construction, the new park opened on July 17, 1955.
Disneyland was a totally new kind of park. Observers
coined the term “theme park,” but even that does not seem to do Disneyland
justice. It has been used as a pattern for every amusement park built since its
opening, becoming internationally famous and attracting hundreds of millions of
visitors. Walt said that Disneyland would never be completed as long as there
was imagination left in the world, and that statement remains true today. New
attractions are added regularly, and Disneyland is even more popular now than
it was in 1955.
The 1950s saw the release of the classic 20,000 Leagues
Under the Sea, The Shaggy Dog—first in a series of wacky comedies—and a popular
TV series about the legendary hero Zorro. In the 1960s came Audio-Animatronics®
technology, pioneered with Walt Disney’s Enchanted Tiki Room at Disneyland and
then four shows at the 1964 New York World’s Fair, and Mary Poppins—perhaps the
culmination of all Walt Disney had learned during his long movie-making career.
But the ’60s also brought the end of an era: Walt Disney died December 15,
1966.
Plans that Walt left behind carried the Company for a
number of years under the supervision of Roy Disney. The Jungle Book in 1967
and The Aristocats in 1970 showed that the Company could still make animated
classics, and The Love Bug in 1969 was the highest-grossing film of the year.
Disney began work on educational films and materials in a big way with the
start of an educational subsidiary in 1969.
After the success of Disneyland, it was only natural for
Walt to consider another park on the East Coast. Prior to his death, the
Company purchased land in Florida, and the Walt Disney World project, located
on some 28,000 acres near Orlando, was announced. It opened October 1, 1971. In
Florida, the Company had the space it lacked in California. Finally there was
room to create a destination resort, unencumbered by the urban sprawl that had
grown up around Disneyland. Walt Disney World would include not only a Magic
Kingdom theme park like Disneyland but also hotels, campgrounds, golf courses,
and shopping villages. It did not take long for Walt Disney World to become the
premier vacation destination in the world.
Roy O. Disney, who after Walt’s death oversaw the
building and financing of Walt Disney World, died in late 1971, and for the
next decade the Company was led by a team including Card Walker, Donn Tatum,
and Ron Miller—all originally trained by the Disney brothers. One of Walt’s
last plans had been for the Experimental Prototype Community of Tomorrow, or
EPCOT, as he called it. While he died before the plans could be refined, they
were brought out again in a few years, and in 1979 ground was broken for the
new park in Florida. EPCOT Center, a combination of Future World and World
Showcase representing an investment of more than a billion dollars, opened to
great acclaim October 1, 1982.
WED Enterprises (later renamed Walt Disney Imagineering),
the design and development division for the parks, had several projects in the
works during the early 1980s. In addition to designing Epcot, it was hard at
work on plans for Tokyo Disneyland, the first foreign Disney park. Tokyo
Disneyland opened April 15, 1983, and was an immediate success in a country
that had always loved anything Disney. Now that the Japanese had their own
Disneyland, they flocked to it in increasing numbers.
Moviemaking also was changing in America in the early
1980s. Audiences were diminishing for the family films that had been the
mainstay of the Company for many years, and Disney was not meeting the
competition for films that attracted the huge teenage and adult market. To
reverse that trend, Disney established a new label, Touchstone Pictures, with
the release of Splash in 1984. At the same time, because of the widespread
perception that Disney stock was undervalued relative to the company’s assets,
two “corporate raiders” attempted to take over Disney. The efforts to keep the
company from being broken up ended when Michael Eisner and Frank Wells became
chairman and president, respectively.
The new management team immediately saw ways for Disney
to maximize its assets. The Company had left network television in 1983 to
prepare for the launch of a cable network, The Disney Channel. While the pay-TV
service was successful, Eisner and Wells felt Disney should have a strong
network presence as well, so in 1985 Disney’s Touchstone division began the
immensely successful Golden Girls, followed in 1986 by a return to Sunday night
television with the Disney Sunday Movie (later The Magical World of Disney and
The Wonderful World of Disney). Films from the Disney library were selected for
the syndication market, and some of the classic animated films were released on
video cassette. Using the sell-through technique, Disney classics soon reached
the top of the all-time best-seller lists.
The late 1980s brought new innovations to the Parks. At
Disneyland, new collaborations with filmmakers George Lucas and Francis Coppola
brought Captain EO and Star Tours to the park, and Splash Mountain opened in
1989. Over at Walt Disney World in Florida, Disney’s Grand Floridian Beach and
Caribbean Beach Resorts opened in 1988, and three new gated attractions opened
in 1989: the Disney-MGM Studios Theme Park, Pleasure Island, and Typhoon
Lagoon. More resort hotels opened in 1990 and 1991.
Filmmaking hit new heights in 1988 as Disney, for the
first time, led Hollywood studios in box-office gross. Who Framed Roger Rabbit,
Good Morning, Vietnam, Three Men and a Baby, and later, Honey, I Shrunk the
Kids, Dick Tracy, Pretty Woman, and Sister Act each passed the $100 million
milestone. Disney moved into new areas by starting Hollywood Pictures and
acquiring the Wrather Corp. (owner of the Disneyland Hotel) and television
station KHJ (Los Angeles), which was renamed KCAL. In merchandising, Disney
purchased Childcraft and opened numerous highly successful and profitable
Disney Stores.
Disney animation began reaching even greater audiences,
with The Little Mermaid being topped by Beauty and the Beast in 1991 which was
in turn topped by Aladdin in 1992. Hollywood Records was formed to offer a wide
selection of recordings ranging from rap to movie soundtracks. New television
shows, such as Live With Regis and Kathy Lee, Empty Nest, Dinosaurs, and Home
Improvement, expanded Disney’s television base. For the first time in 1991,
Disney moved into publishing, forming Hyperion Books, Hyperion Books for
Children, and Disney Press, which released books on Disney and non-Disney
subjects. Disney purchased Discover magazine, the leading consumer science
monthly. As a totally new venture, Disney was awarded in 1993 the franchise for
a National Hockey League team, the Mighty Ducks of Anaheim.
Over in France, the park now known as Disneyland Paris
opened on April 12, 1992. Eagerly anticipated, the beautifully designed park
attracted almost 11 million visitors during its first year. Disneyland Paris is
complemented by six uniquely designed resort hotels and a campground. Dixie
Landings and Port Orleans, and a well-received Disney Vacation Club enlarged
lodging possibilities at the Walt Disney World Resort, while Mickey’s Toontown
and Indiana Jones Adventure helped increase attendance at Disneyland. Walt
Disney World opened the All-Star Resorts, Wilderness Lodge, The Twilight Zone
Tower of Terror, Blizzard Beach, the BoardWalk Resort, Coronado Springs Resort,
The Disney Institute, Downtown Disney West Side, and redesigned Tomorrowland in
Magic Kingdom Park.
The Disney success with animated films continued in 1994
with The Lion King, which soon became one of the highest-grossing films of all
time. It was followed by Pocahontas in 1995, The Hunchback of Notre Dame in
1996, Hercules in 1997, Mulan in 1998, Tarzan in 1999, and then Fantasia/2000
at the turn of the century. Toy Story pioneered computer-animation techniques,
and was followed by successful sequels. Disney also continued its strong
presence in children’s animated programs for television and found success with
sequels to animated features released directly to the video market.
In 1994, Disney ventured onto Broadway with a very
successful stage production of Beauty and the Beast, followed in 1997 by a
unique staging of a show based on The Lion King and in 2000 by Aida. By
restoring the historic New Amsterdam Theatre on 42nd Street, Disney became the
catalyst for a successful makeover of the famous Times Square area. A musical
version of The Hunchback of Notre Dame opened in Berlin, Germany in 1999.
By 1996, there were more than 450 Disney Stores worldwide,
and by 1999 that number was up to 725. In Florida, the first home sites were
sold in the new city of Celebration, located next to Walt Disney World.
Eventually, 20,000 people would call Celebration their home. After the death of
the owner Gene Autry, Disney acquired the California Angels baseball team to
add to its hockey team, and in 1997 opened Disney’s Wide World of Sports at
Walt Disney World.
Early in 1996, Disney completed its acquisition of
Capital Cities/ABC. The $19 billion transaction, second-largest in U.S.
history, brought the country’s top television network to Disney, in addition to
10 TV stations, 21 radio stations, seven daily newspapers, and ownership
positions in four cable networks.
The years that followed saw the release of a group of very
popular live-action films, such as Mr. Holland’s Opus, The Rock, Ransom,
Flubber, Con Air, Armageddon, and culminating in the hugely successful The
Sixth Sense, which soon reached the 10th spot among the all-time highest
grossing releases. Computer animation was showcased in a bug’s life and
Dinosaur.
A whole new park, Disney’s Animal Kingdom, opened at Walt
Disney World in 1998. With a gigantic Tree of Life as its centerpiece, the park
was Disney’s largest, spanning 500 acres. A major attraction was the
Kilimanjaro Safaris, where Guests could experience live African animals in an
amazingly accurate reproduction of the African savannah. An Asian area opened
at Animal Kingdom in 1999. Back in California, Tomorrowland at Disneyland was
redesigned in 1998.
As the world moved toward a new century, Epcot became the
host of Millennium Celebration, Test Track (the longest and fastest Disney park
attraction) opened, and other attractions were revised and updated. The Walt
Disney Company welcomed a new president—Robert A. Iger—and the Company reached
the $25 billion revenue threshold for the first time.
Disney regional entertainment expanded with DisneyQuest
and the ESPN Zone in 1998, and that same year, the Disney Magic, the first of
two luxury cruise ships, made its maiden voyage to the Caribbean, stopping at
Disney’s own island paradise, Castaway Cay.
The year 2000 opened with the release in IMAX theaters of
an almost totally new version of Fantasia entitled Fantasia/2000. Other
classically animated features were The Emperor’s New Groove, Atlantis: The Lost
Empire, Lilo & Stitch, Treasure Planet, and Brother Bear. Continuing
collaborations with Pixar brought the computer-animated blockbuster Monsters,
Inc. Popular live-action productions continued with Remember the Titans,
Mission to Mars, Pearl Harbor, The Princess Diaries, and The Rookie. The new
cable network, SoapNet, was launched, and award-winning productions on ABC
included The Miracle Worker, Anne Frank, and Child Star: The Shirley Temple
Story.
DVD releases became increasingly popular, especially when
the company began adding generous amounts of bonus material for viewers. The
Snow White and the Seven Dwarfs DVD in 2001 sold more than one million units on
the first day of release.
For the first time, in 2001, Walt Disney Parks and
Resorts opened two new theme parks in the same year. In February, Disney’s
California Adventure opened after several years of major construction, which
transformed the entire Anaheim area. The new park celebrated the history, culture,
and spirit of California, with areas ranging from a Hollywood Pictures Backlot
to the amusements of Paradise Pier. Joining it was an upscale shopping area,
Downtown Disney and the Grand Californian Hotel, celebrating the Craftsman
style of architecture. Across the Pacific in Japan, Tokyo DisneySea opened in
September, looking to the myths, legends, and lore of the ocean as the
inspiration for its attractions and shows. March 2002 saw the opening of
another foreign park, Walt Disney Studios, featuring the history and lore and
excitement of the movies, adjacent to Disneyland Paris. Ground was broken in
January 2003 for Hong Kong Disneyland.
In 2001, The Walt Disney Company honored the 100th
Anniversary of the birth of its founder, Walt Disney. The celebration, called
“100 Years of Magic,” was centered at the Disney-MGM Studios theme park in
Florida, and included several parades, an exhibit of archival memorabilia, and
the installation of a gigantic Mickey’s sorcerer cap in the Chinese Theater
plaza.
The year 2003 saw two Disney films grossing more than
$300 million at the box office—Pirates of the Caribbean: The Curse of the Black
Pearl and Disney•Pixar’s Finding Nemo. In fact, Disney became the first studio
in history to surpass $3 billion in global box office. In October, Mission:
Space opened at Epcot to great acclaim, and the following month the Company
celebrated the 75th anniversary of Mickey Mouse. As the year drew to a close
the Pop Century Resort opened at Walt Disney World.
After years of partnering, Disney acquired The Muppets
and Bear in the Big Blue House in April 2004. Senator George Mitchell became
chairman of the board, and movie theaters welcomed The Incredibles. ABC had a
rebirth with such popular series as Desperate Housewives, Lost, and Grey’s
Anatomy.
A major anniversary came in 2005 as Disneyland celebrated
its 50th, and all of the Disney theme parks joined in a Happiest Celebration on
Earth. A brand-new theme park, Hong Kong Disneyland, opened in September, and
fall saw the successful releases of Chicken Little and The Chronicles of
Narnia: The Lion, the Witch, and the Wardrobe. Robert A. Iger took over as CEO
of The Walt Disney Company on October 1 with the retirement of Michael Eisner.
In 2006 High School Musical aired on Disney Channel and
become an overnight sensation. In May, Disney made a major purchase of Pixar
Animation Studios. Disney•Pixar’s Cars was released in June. Pirates of the
Caribbean: Dead Man’s Chest beat Company records to become the company’s
highest grossing feature after its July release. Disney parks celebrated the
Year of a Million Dreams with special promotions.
With 2007 came another popular release from Pixar,
Ratatouille, and Disney had its first co-production in China—The Secret of the
Magic Gourd. The year ended with the hits Enchanted and National Treasure: Book
of Secrets. The third Pirates of the Caribbean feature, subtitled At World’s
End, became the top-grossing film of the year internationally. Disney Channel
reached new heights with High School Musical 2, and Hannah Montana shot Miley
Cyrus to stardom. In the summer, Disney acquired Club Penguin. At the parks,
Disney built on the Pixar brand with the Finding Nemo Submarine Voyage at
Disneyland, The Seas with Nemo and Friends at Epcot, and Finding Nemo—The
Musical at Disney’s Animal Kingdom.
At Disney parks in 2008, Disney-MGM Studios was renamed
Disney’s Hollywood Studios, Toy Story Midway Mania! opened there and at
Disney’s California Adventure, and it’s a small world opened at Hong Kong
Disneyland. The Company reacquired ownership of the Disney Stores’ retail
locations from The Children’s Place, and the first Disney-operated language
training center, Disney English, opened in China. In theaters, audiences
flocked to WALL•E and Bolt. Tinker Bell, the first of a series of Disney
Fairies films, was released, and Camp Rock and Phineas and Ferb debuted on
Disney Channel. Then, all the way on a stage under the sea, The Little Mermaid
opened on Broadway.
The big news in 2009 was the acquisition of Marvel Entertainment.
The films Up (which would win two Oscars), the first Disneynature film, Earth,
and with a return to hand-drawn animation, The Princess and the Frog, were in
theaters that year. The first Disney film locally produced in Russia, The Book
of Masters, was released. D23: The Official Disney Fan Club launched, Disney
twenty-three magazine began publication, and the first biennial D23 Expo was
held in Anaheim. Bay Lake Tower opened at Walt Disney World, and a Disney
Vacation Club section was added to the Grand Californian Hotel. Disney XD
replaced Toon Disney, and at the end of the year the Company mourned the
passing of Roy E. Disney.
In business news in 2010, the Company sold Miramax. Alice
in Wonderland and Toy Story 3 were released, and they would go on to win two
Oscars each. Also on movie screens were Tangled and Tron: Legacy. Video gamers
entered the world of Epic Mickey, and World of Color debuted at the renamed
Disney California Adventure.
The year 2011 saw the launch of the Disney Dream and the
repositioning of the Disney Wonder to the West Coast. The Company purchased the
rights to the Avatar franchise for theme parks, Aulani, A Disney Resort &
Spa opened in Hawai‘i, The Little Mermaid: Ariel’s Undersea Adventure debuted
at Disney California Adventure, and groundbreaking ceremonies were held for
Shanghai Disneyland. In theaters, Disney began distributing DreamWorks films,
with The Help winning wide acclaim and a Supporting Actress Oscar for Octavia
Spencer. Disney films included Pirates of the Caribbean: On Stranger Tides,
Winnie the Pooh, The Muppets (Oscar for Best Song), and Cars 2. In New York,
Sister Act opened on Broadway and Peter and the Starcatcher off-Broadway.
In theaters in 2012 were John Carter, Brave, Wreck-It
Ralph, Frankenweenie, Lincoln (DreamWorks), and Marvel Studios’ The Avengers.
Bob Iger took on the additional title of chairman of the board, and Alan Horn
became chairman of The Walt Disney Studios. The Disney Junior cable channel
replaced SOAPnet. On Broadway, Newsies opened and won two Tony Awardsâ. Cars
Land opened at Disney California Adventure, and the Disney Fantasy set sail. At
the Walt Disney World, Disney’s Art of Animation Resort, an enlarged and
enhanced Fantasyland, and a new Test Track opened. D23 sponsored a Treasures of
the Walt Disney Archives exhibit at the Ronald Reagan Presidential Library and
Museum. The big corporate news was the acquisition of Lucasfilm Ltd.
The beginning of 2013 saw a big achievement for Tokyo
Disneyland. On April 15, it celebrated its 30th anniversary, naming it “The
Happiness Year.” New additions came to the theme parks, with Fantasy Faire
opening in Disneyland and Mystic Point at Hong Kong Disneyland. Box office
smashes, including Iron Man 3 and Thor: The Dark World arrived in theaters.
After 12 years, fans were able to travel back in time to see Mike and Sully go
to school in Monsters University, and hearts melted in November when audiences
adventured into the world of Arendelle for the first time with the Academy
Award-winning film Frozen.The year 2014 got off to a great start with Seven
Dwarfs Mine Train opening in Magic Kingdom at Walt Disney World. And, over at
Walt Disney Studios Park at Disneyland Paris, Ratatouille: L’Aventure
Totalement Toquée de Rémy made its debut. It was also a good year for films
when the Company introduced audiences to a new, yet familiar set of horns when
Maleficent premiered. Guardians of the Galaxy and Big Hero 6 flew into theaters
and were critical and box-office smashes.
In 2015, the live-action film Cinderella reminded us to
have courage and be kind. While the film provided many emotional moments, it
wasn’t long after that we came face-to-face with all of them—literally—with
Disney•Pixar’s Inside Out. Marvel Studios’ Ant-Man debuted in July, and the fourth
D23 Expo took place in August at Anaheim. Then, that galaxy far, far away moved
a closer when Star Wars: The Force Awakens debuted in December.
In 2016 Zootopia premiered in March. Then, it animals of
a very different kind pounced onto the screen in the live-action The Jungle
Book. Star Wars: Galaxy’s Edge had its official groundbreaking, and Rogue One:
A Star Wars Story arrived in theaters on December 16. Moana and Doctor Strange
were two other box-office smashes in 2016.
Hong Kong became home to the first Marvel-themed ride at
any Disney park in 2017 when Iron Man Experience opened. While guests were
joining Iron Man in an epic adventure of a lifetime (as well as a fight against
evil), guests at Walt Disney World traveled to a new world when Pandora—The
World of Avatar opened in Disney’s Animal Kingdom. May also saw the release of
Guardians of the Galaxy Vol. 2 and the opening of a new attraction, Guardians
of the Galaxy – Mission: BREAKOUT! at Disney California Adventure.
Later in the year, Miguel and Dante introduced us to the
power of family in the Academy Award winner Coco. Then, Star Wars: The Last
Jedi premiered in December and continued the saga of Rey, Poe, Finn, and Kylo
Ren.
2018 began, not with a bang, but with a star. Minnie
Mouse, was honored with a star on the Hollywood Walk of Fame, joining her pals
Mickey Mouse and Donald Duck. In February, Marvel introduced us to the newest
hero to join the Avengers with Black Panther, which would go on to break
several records and win multiple Oscars. We saw a childhood favorite unfold
before us in A Wrinkle in Time, while also greeting some beloved characters
once more in Christopher Robin. Lucasfilm and Marvel Studios also brought back
some favorites with Solo: A Star Wars Story and Ant-Man and The Wasp, and
Marvel also delivered the biggest movie of the year globally with Avengers:
Infinity War. November and December saw the releases of The Nutcracker and the
Four Realms and Mary Poppins Returns, respectively.
On Broadway the stage got a bit chillier when Disney
Frozen The Broadway Musical premiered. Pixar Pier also made its debut at Disney
California Adventure, and across the way, The Tropical Hideaway opened in
Adventureland at Disneyland. As if that wasn’t enough, brand-new way to
explore, play, and listen in the parks arrived with the launch of the Play
Disney app.
For more than nine decades, The Walt Disney Company has
created entertainment of the very highest quality. From humble beginnings as a
cartoon studio in the 1920s to the company of today—which includes Pixar,
Marvel, Lucasfilm and 21st Century Fox, Disney continues to provide quality
entertainment for the entire family all around the world.