New York, NY – Interpublic Group (NYSE: IPG) announced today that the company has made a strategic investment in tech platform ADstruc, which specializes in automating the process of planning and buying outdoor advertising. The holding company’s IPG Media Lab initiated the relationship with ADstruc and has overseen its deployment to IPG’s global Out-of-Home (OOH) […]
BURBANK, Calif., – Furthering its goal of bringing content to consumers on all the platforms they prefer, The Walt Disney Company (NYSE:DIS) has agreed to acquire Maker Studios, the leading network of online video content on YouTube. Maker Studios shareholders will receive total consideration of $500 million, and a performance-linked earn-out of up to $450 […]
NEW YORK,– TBWA Worldwide today announced the acquisition of an advertising agency in Brazil, Mood. TBWA, an Omnicom Group Inc. (NYSE: OMC) advertising network, will take a majority share in Mood, headed by Augusto Cruz Neto. With the conclusion of the deal, Cruz will retain a significant minority share in the company and will continue […]
NEW YORK, N.Y. – CBS Corporation today announced the launch of dynamic ad insertion capabilities for the CBS Television Network’s on-demand programming. The dynamic ads will be delivered through Canoe, an advertising technology company that enables national television networks and other content providers to explore further monetization of their content beyond the traditional three-day window. […]
Hong Kong – Turner Broadcasting System Asia Pacific, Inc. and PT Trans Media Corpora have today announced a strategic partnership to launch CNN Indonesia, a 24-hour news channel and accompanying website in Bahasa Indonesia. This ground-breaking channel will be the first of its kind for CNN in Southeast Asia, delivering a localized version of CNN’s […]
Amsterdam, London, Burbank – As part of the studio’s television growth strategy, Warner Bros. Television Group today announced that it has entered into an agreement to acquire¹ all Eyeworks’ businesses outside the US, in 15 countries across Europe, South America, Australia and New Zealand, adding 13 new territories to its network of production companies. Once […]
EL SEGUNDO, Calif. and ENGLEWOOD, Colo., Jan. 26, 2014 – DIRECTV (NASDAQ: DTV) and DISH Network L.L.C., a wholly owned subsidiary of DISH Network Corporation (NASDAQ: DISH), have joined forces to offer an addressable advertising platform of unprecedented scale and reach for political campaigns. The strategic relationship will allow participating statewide political campaigns to target […]
SYDNEY —Apple® today announced iTunes Radio™ is now available to music fans in Australia. iTunes Radio is a free Internet radio service featuring over 100 stations and an incredible catalog of music from the iTunes Store®, combined with features only iTunes® can deliver. When you tune into iTunes Radio on your iPhone®, iPad®, iPod touch®, […]
