NEW YORK, N.Y. – CBS Corporation today announced the launch of dynamic ad insertion capabilities for the CBS Television Network’s on-demand programming. The dynamic ads will be delivered through Canoe, an advertising technology company that enables national television networks and other content providers to explore further monetization of their content beyond the traditional three-day window. The availability of dynamic ad insertion enables CBS to offer advertisers increased audience reach and the flexibility to easily change advertisements at any time within its on-demand programming.
As the most-watched network on-demand[1], CBS’s introduction of dynamic ad insertion allows advertisers more opportunities to reach key demographics as time shifting through VOD, as well as streaming and DVR, continues to grow. This increase in multiplatform audiences has brought new viewers to the CBS Television Network and built on its standing as the #1 network in the business. The addition of dynamic ad insertion will further expand the Network’s ability to monetize beyond the live +3 and live +7 day windows.
“With the launch of dynamic ad insertion we are unlocking new and valuable on-demand inventory for our advertisers with added reach and flexibility,” said Marc DeBevoise, Executive Vice President and General Manager of Entertainment, Sports and News, CBS Interactive. “The rollout of dynamic ad insertion for our VOD programming is another key step in our multiplatform distribution and monetization strategy as we continue to see meaningful lift in online, mobile and on-demand viewership.”
“As the on-demand platform and the viewing it delivers continues to evolve and grow, we’re pleased to offer our clients even greater scheduling flexibility and reach through dynamic ad insertion,” said Jo Ann Ross, President, CBS Network Sales. “Our advertisers recognize the value of delayed viewing both in terms of sheer volume and the quality of the audience it delivers. Having the ability to switch creative copy in a significant portion of this footprint makes VOD an even more attractive option for clients moving forward.”
About CBS Corporation
CBS Corporation (NYSE: CBS.A and CBS) is a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. CBS owns the most-watched television network in the U.S. and one of the world’s largest libraries of entertainment content, making its brand – “the Eye” – one of the most recognized in business. The Company’s operations span virtually every field of media and entertainment, including cable, publishing, radio, local TV, film, outdoor advertising, and interactive and socially responsible media. CBS’s businesses include CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), Showtime Networks, CBS Sports Network, TVGN (a joint venture between CBS Corporation and Lionsgate), Smithsonian Networks, Simon & Schuster, CBS Television Stations, CBS Radio, CBS Outdoor, CBS Television Studios, CBS Global Distribution Group (CBS Studios International and CBS Television Distribution), CBS Interactive, CBS Consumer Products, CBS Home Entertainment, CBS Films and CBS EcoMedia.
This news is courtesy of www.cbscorporation.com
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March 21st, 2014 at 3:08 pm
[…] NEW YORK, N.Y. – CBS Corporation today announced the launch of dynamic ad insertion capabilities for the CBS Television Network's on-demand programming. The dynamic ads will be delivered through Canoe, … […]