The LEGO Group today unveiled detailed product information, principle graphic design and a video short for the LEGO® Bionicle franchise onstage at New York City Comic Con. Featuring a range of constructible action figures, LEGO Bionicle is based on a new and engaging storyline that will be available globally on January 1, 2015.
“We are thrilled to announce the relaunch of the LEGO Bionicle franchise, which was one of our most popular LEGO franchises and our first ‘constraction’ or constructible action figure line,” said Michael McNally, Senior Director of Brand Relations, the LEGO Group. “We are eager to introduce and immerse a new generation of children in this rich character-driven world and can’t wait for fans of all ages to interact with the new story.”
Can the Toa Save Okoto From the Latest Threat?
The new storyline takes place on the mythical island of Okoto, where the forces of darkness are on the move and the evil Makuta is once again materializing. He is overcome by the desire for the three mythic masks that will cast the world into darkness – the Mask of Creation, the Mask of Control and the Mask of Ultimate Power.
The desperate island inhabitants enlist six heroes – each masters of a sacred element – called the Toa- to help save their beloved island. The Toa must embark on a quest for Okoto’s ancient power masks that will allow them to unlock the full potential of their elemental powers. Only when the heroes are united, will they be able to battle the forces of evil, defeat Makuta and save Okoto.
To help fans bring the exciting story to life, the LEGO Group will offer a variety of exciting new LEGO Bionicle sets from each of the different factions:
• Beginning January 2015 six new protector sets will be available including LEGO Bionicle Protector of Jungle, LEGO Bionicle Protector of Stone, LEGO Bionicle Protector of Water, LEGO Bionicle Protector of Earth, LEGO Bionicle Protector of Ice and LEGO Bionicle Protector of Fire.
• In addition, six Toa sets will be also available in January 2015 including LEGO Bionicle Gali – Master of Water, LEGO Bionicle Pohatu – Master of Stone, LEGO Bionicle Lewa – Master of Jungle, LEGO Bionicle Onua – Master of Earth, LEGO Bionicle Kopaka – Master of Ice and LEGO Bionicle Tahu – Master of Fire, along with a Lord of Skull Spiders.
About the LEGO Group
The LEGO Group is a privately held, family-owned company based in Billund, Denmark. Founded in 1932, it is one of the world’s leading manufacturers of play materials for children, employing approximately 13,000 people globally.
The company is committed to the development of children’s creative and imaginative abilities, and its employees are guided by the motto adopted by founder Ole Kirk Christiansen: “Only the best is good enough.” LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.
LEGO, Bionicle, the LEGO logo, the Minifigure, the brick and knob configuration are trademarks of the LEGO Group. © 2014 the LEGO Group.
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