New York, NY – iHeartMedia Inc., one of the leading global media and entertainment companies specializing in radio, digital, outdoor, mobile, live events, social and on-demand entertainment and information services, and Omnicom Media Group, the media services division of leading global advertising, marketing and corporate communications company Omnicom Group, announced today up to a $200 million, multi-platform partnership providing Omnicom Media Group clients with one-of-a-kind exposure and access to iHeartMedia’s constantly expanding roster of unparalleled events, sponsorship opportunities and technologies. The partnership will result in increased access to exceptional creative services and campaign ideation for Omnicom Media Group’s vast array of advertising clients.
The agreement provides a wealth of innovative opportunities for Omnicom Media Group’s clients to develop more effective creative media campaigns that utilize iHeartMedia’s cutting-edge multiplatform content and data, allowing advertisers to best maximize and leverage campaign spending and marketing plans.
As part of this new partnership, Omnicom Media Group and iHeartMedia will collaborate on developing new, groundbreaking audio and cross platform opportunities for clients that leverage technologies and insights from both companies.
In addition, Omnicom Media Group and iHeartMedia will develop joint research to provide clients with more comprehensive assessments of their advertising campaign efficacy while also informing media mix modeling. Clients will also be able to access iHeartMedia’s expanding programmatic buying platform, with both companies working together to shape the programmatic landscape to best serve the evolving needs of clients.
“Our partnership with iHeartMedia exemplifies Omnicom Media Group’s go to market approach, focusing on doing deeper, more significant deals with partners who are innovating in their category and providing more opportunities for our clients to engage with consumers in meaningful and memorable ways,” said John Swift, CEO North American Investment, Omnicom Media Group.
“At iHeartMedia we’re constantly searching for ways to utilize our unparalleled reach and insights into our consumers to help our advertising partners cultivate creative and cost-effective individualized marketing campaigns. What makes this new partnership with Omnicom so exciting is that it allows us to do that and more,” said Tim Castelli, President, National Sales, Marketing and Partnerships at iHeartMedia. “Ultimately, our collective goal is to leverage iHeartMedia’s technologies, insights, and comprehensive media offerings to provide Omnicom clients with richer media and marketing campaigns. We believe that with this new partnership, Omnicom Media Group clients will have the ability to leverage their partnerships with us to accomplish bigger and more impactful solutions.”
About iHeartMedia
With 245 million monthly listeners in the U.S., 97 million monthly digital uniques and 196 million monthly consumers of its Total Traffic and Weather Network, iHeartMedia has the largest reach of any radio or television outlet in America. It serves over 150 markets through 859 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets and smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia’s digital radio platform, is the No. 1 all-in-one digital audio service with over 345 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history and reached 50 million users faster than any digital music service and even faster than Twitter, Facebook and Pinterest. The company’s operations include radio broadcasting, online, mobile, digital and social media, live concerts and events, syndication, music research services and independent media representation.
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