New York, – Comedy Central today has launched Discover Comedy Central on Snapchat as one of eleven select media partners, and the only comedy brand, at the launch of Snapchat’s Discover. Discover Comedy Central on Snapchat will provide a new avenue to be creative, build the Comedy Central brand, and reach new audiences by telling and sharing stories on a daily basis.
“Discover Comedy Central on Snapchat provides Snapchat’s audience with a window into the best Comedy Central programming every day. It is another example of how we give new and existing fans the ability to access our premium content wherever and whenever they want it,” said Michele Ganeless, president, Comedy Central.
Discover Comedy Central on Snapchat will provide five-six stories for each new edition, curated and produced by Comedy Central’s editorial team and updated daily. Stories will be created from existing franchises of the #1 brand in comedy including late-night series “The Daily Show with Jon Stewart,” “The Nightly Show with Larry Wilmore,” and “@midnight with Chris Hardwick,” along with primetime series such as “Broad City,” “Inside Amy Schumer,” “Key & Peele,” “Kroll Show,” “Workaholics,” and more.
This new platform for Comedy Central solidifies its place as the leading comedy brand in digital where it boasts over 140 million fans for its collective franchises across digital and social platforms, with fans engagement registering over one million engagements on average per month.
Available on-air, online and on-the-go, Comedy Central (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned unit of Viacom Inc. (NASDAQ: VIA and VIAB). For up-to-the-minute and archival press information and photographs visit Comedy Central’s press Web site at press.cc.com and follow us on Twitter @ComedyCentralPR for the latest in breaking news updates, behind-the-scenes information and photos.
Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form video, apps, games, consumer products, social media and other entertainment content for audiences in more than 160 countries and territories. Viacom’s media networks, including MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr.,TeenNick, Nicktoons, Nick at Nite, Comedy Central, TV Land, SPIKE, Tr3s, Paramount Channel and VIVA, reach approximately 700 million television subscribers worldwide. Paramount Pictures, America’s oldest film studio, is a major global producer and distributor of filmed entertainment. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.
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