With well over two-thirds of Britons claiming image insecurity and self-doubt, IKEA have today announced the launch of the ‘Motivational Mirror’ – bestowing personalised compliments to provide the nation with a much needed morale boost.
The research commissioned by the Swedish furniture retailer* into morning routines revealed that just under half (49%) of all Brits receive no compliments in an average week, despite two fifths (38%) saying just one positive comment would make them smile and a quarter (26%) revealing a kind word results in them liking themselves more.
Equally, Brits aren’t the best at complimenting themselves either, with over a quarter (26%) saying they feel insecure when they look in the mirror. When our eyes reach the mirror, over two thirds (68%) of the population are self-critical of their appearance, with a third (34%) of those questioned admitting they focus of their body shape, whilst weight sits the second heaviest on our minds with 32% surveying the pounds. And these feelings only get worse early in the morning, with a third (33%) of us feeling our most negative first thing on a Monday morning.
As part of a revolutionary pilot scheme to help target browbeaten homeowners with tailored pick-me-ups, IKEA have developed a prototype ‘Motivational Mirror’ – featuring fully interactive tech that provides positive reinforcement and elevate the nation’s self-esteem.
Using next generation Kinect motion sensor technology combined with complex coding, personalised messages are automatically triggered and delivered by a voice recording and text appearing on the mirror.
Using nationwide research and unique insight into the lives of UK homeowners and their morning routines, the integrated tech features the compliments Brits stated they would most like to hear - including: “Have you been working out?” (18%), “Your eyes are mesmerising” (8%) and “Your skin is glowing” (7%). The ‘Motivational Mirror’ has been developed to inject compliments back in to the day-to-day lives of Brits. IKEA trialled the prototype at its Wembley store in London on Tuesday 20th October to raise awareness of how simple solutions in the home can make our daily routines better.
Myriam Ruffo, Head of Bedrooms and Bathrooms, IKEA UK & Ireland said:
“We all know how that first look in the bathroom or bedroom mirror can determine whether we have a good or bad day. That’s why we thought – wouldn’t it be great if the mirror actually told you something positive for a change!
“It’s often the small things that make the biggest difference – something that became evident in our recently published Life at Home report which studied how Britons feel in the morning. We believe that starting the day positively, by having a good night’s sleep, quality time with loved ones, or a boost to our self-esteem, will have knock-on effects that shape not only the mood of the individual, but that of the nation.”
IKEA’s A to Zzz tips provide further suggestions on small changes we can make at the beginning and end of the day to help improve our everyday life. To see these in detail, visit ikea.co.uk/atozzz
About IKEA Group
Our vision is to create a better everyday life for the many people and we offer well designed, functional and affordable, high quality home furnishing, produced with care for people and the environment. The IKEA Group has 315 stores in 27 countries. In addition there are more than 40 stores run by franchisees outside the IKEA Group. The IKEA Group had 716 million visitors during FY14 and 1.5 billion people visited IKEA.com. www.ikea.com
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