Ever since the founding of Alibaba Group in 1999, it has been our mission to make it easy to do business anywhere. This ease of doing business must be facilitated by trust. We believe that trust is the basis for wealth and that trust is an important currency that makes our e-commerce platforms tick. All the work that we have done over the past 15 years underscores this belief.
Since the establishment of Taobao in 2003, Alibaba Group has constantly fought to protect the interests of consumers in the Internet space and together with our valued government partners, we have made great strides in addressing this issue.
However counterfeiting is a global problem and one that we need to face together as a society. From Alibaba Group’s perspective, we bear a serious responsibility in this fight against counterfeits. Jack Ma said yesterday – if e-commerce does well in China, that may have little to do with Alibaba Group, but if counterfeits in society are not tackled effectively, it has a lot to do with Alibaba Group.
In our years of combating this problem, we have built cooperative relationships with various government bodies to combat counterfeiting at its source in order to safeguard the interests of consumers. We have built systems and services like Alipay that are based on trust and are there to protect the consumer because in the end, counterfeiting hurts Alibaba Group as consumers who receive fake goods may no longer want to shop on our platforms.
Thankfully, Internet technology has made it easier for transactions to be traced. This means that by analyzing transaction data we can trace counterfeiters who sell online. Through the analysis of big data, online sources of counterfeit products can be tracked offline, making it easier to enforcement authorities to do their work.
Secondly, we believe that protecting customer rights and combating counterfeits should be a long-term and persistent goal. To achieve that, support needs to come from all levels of society. Through the years, Alibaba Group has become more effective at protecting consumer rights and combating counterfeits. According to the latest data available, only 3.5 transactions in every 10,000 transactions received customer complaints,
22% decline from last year.
Effectively combating the counterfeiting issue requires the active involvement from different government agencies and authorities, as the root of the counterfeit problem is offline. By collaborating with China’s Public Security Bureau, the General Administration of Quality Supervision, China’s State Intellectual Property Office and State Administration of Press, Publication, Radio, Film and Television and leveraging new tools such as the Internet and big data, Alibaba hopes that these measures will be impactful in combating fakes in the real world. We hope that by exposing counterfeiters and supporting the fight in a long-term fashion, fakes can be eliminated one day.
We would like to thank the various government ministries and the “Office of the National Leading Group on the Fight Against IPR Infringement and Counterfeiting” for their guidance as we know the battle against counterfeits is not easy. It is our hope that with these efforts, consumers will no longer feel worried about buying counterfeits online and brands are no longer plagued by fake goods and that the market will become
one where honest people get to take a larger share of the market.
One Response to “2014 Counterfeit Report Press Conference – Jonathan Lu, CEO of Alibaba Group”
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May 11th, 2015 at 9:14 pm
Ever since the founding of Alibaba Group in 1999, it has been our mission to make it easy to do business anywhere. This ease of doing business must be facilitated by trust. We believe that trust is the basis for wealth and that trust is an important currency that makes our e-commerce platforms ti Alibaba Group has constantly fought to protect the interests of consumers in the Internet space and together with our valued government partners, we have made great strides in addressing this issue.ck. All the work that we have done over the past 15 years underscores this belief.We have built systems and services like Alipay that are based on trust and are there to protect the consumer because in the end, counterfeiting hurts Alibaba Group as consumers who receive fake goods may no longer want to shop on our platforms. the internet is a unique structure that can be used to faciltate growth, but t can also and have been used to cause damage to companies. having a good reputation and standing upon your word, and product is a fundamental principle of most businesses. the consumer whom the business owner relies on to purchase its product, has made a decison to trust that the merchandise is good and has no issues. counterfeit seems to be a trend, but in the end no one profits. having a conscience and using truths to establish proper businesses is what companies can move towards. standing on strong principles and legistating rules and consequences is one way to see that counterfeiting is stopped. there has to be a balance and companies and goverments have to come togethr to make changes that we all follow. no one wants to be sold an item that is not what it says it is, and no company wants to be told your merchandise is not authentic.
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