Yahoo! Inc. today announced it has completed its acquisition of BrightRoll, Inc.
The transaction will combine Yahoo’s premium desktop and mobile video advertising inventory with BrightRoll’s programmatic video platform and publisher relationships to bring substantial value to advertisers. BrightRoll is a large, growing and profitable business with net revenues expected to exceed $100 million in 2014. Yahoo expects the transaction to enhance its EBITDA. Acquiring BrightRoll will dramatically strengthen Yahoo’s video advertising platform, making it the largest in the US.
BrightRoll will continue to offer its current suite of industry-leading products and services. With Yahoo’s additional investment and global support, BrightRoll’s platform and advertising solutions will further improve and expand. BrightRoll’s talented team of approximately 400 employees will remain focused on digital video advertising.
About Yahoo
Yahoo is focused on making the world’s daily habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Company’s blog (yahoo.tumblr.com).
One Response to “Yahoo Completes Acquisition of BrightRoll”
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January 20th, 2015 at 11:19 am
Sounds like marriage made in heaven for both yahoo and brightroll to combine their strength to be able to offer a better services.
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