NEW YORK, – TBWA Worldwide announced today that it has merged leading network agencies TBWA\Toronto and Juniper Park to form a new agency, Juniper Park\TBWA, effective immediately.
The Juniper Park partnership team of CEO Jill Nykoliation and Chief Creative Officers Terry Drummond, Alan Madill and Barry Quinn will lead the office, reporting to TBWA Worldwide President and CEO Troy Ruhanen. Jay Bertram, current President of TBWA\Canada and head of the Toronto office, will depart the network to explore new opportunities at the end of September.
The two Toronto-based shops will combine their staff under one roof in the Juniper Park space next month, and will operate a combined roster of clients that includes CIBC, Nissan, eos, Miller Lite, PepsiCo, Petro-Canada, Pfizer and Virgin Mobile.
“The potential to bring together the dynamic creative culture of TBWA and its emerging digital prowess, with Juniper Park’s strategic and creative design capabilities became too great an opportunity to resist,” said Ruhanen. “Both agencies are individually strong, but together they not only become a force in Canada, they now allow the network to have a stronger than ever presence in three major North American cities — New York, L.A. and Toronto.”
He added: “Beyond being a great friend, Jay Bertram has been a great asset to the TBWA family for many years and was profoundly instrumental in growing and enriching our brand in Canada and beyond. He has chosen this moment to start a new journey knowing that he has positioned the agency and its people in the best possible place with this merger. We wish him the best in all opportunities that lie ahead.”
A longtime Omnicom agency partner, Juniper Park officially joined the TBWA network in March as part of a global market restructure to help strengthen TBWA’s footprint in the North American market, as well as broaden its design capabilities. The two agencies have a strong history of collaborating on many North American clients, including Miller Lite, Henkel and PepsiCo.
Nykoliation, who is part of TBWA’s global management team, said, “Uniting as Juniper Park\TBWA brings further scale and momentum to our team and our clients. We already work with TBWA offices around the world. This merger formalizes a relationship that is well underway.”
“Juniper Park has practiced disruptive creative and design thinking from its inception. And we greatly respect TBWA’s focus on creating iconic work. This is a terrific match,” said Barry Quinn, CCO.
Jay Bertram, who has been overseeing TBWA’s Canadian operations, will depart at the end of September. “I have truly valued my time at TBWA,” said Bertram. “I want to thank both Troy and Tom [Caroll] for their continued support, as well as our clients for being such fantastic longstanding partners. I give my full support to this merger of two great creative cultures, coming together to form a powerhouse agency to be reckoned with.”
About TBWA Worldwide
TBWA Worldwide (www.tbwa.com) is a top ten ranked global advertising network that holds Disruption® at its core to develop business-changing ideas for the brands it works with. TBWA has 11,100 employees across 323 offices in 97 countries and also includes brands such as AUDITOIRE, BEING, Digital Arts Network (DAN), eg+ worldwide, The Integer Group®, TBWA\Media Arts Lab and TBWA\WorldHealth. TBWA’s global clients include Accenture, adidas, Apple, Energizer, Gatorade, GSK, Henkel, McDonald’s, Michelin, Nissan, Pernod Ricard, Pfizer, Standard Chartered Bank, Singapore Airlines, Sotheby’s and Vichy. Follow TBWA on Twitter and Instagram and like us on Facebook.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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