Target Corp. (NYSE: TGT) announced today that nearly all online orders of $50 or more will now qualify for free shipping.
The new policy, which takes effect immediately, simplifies the experience for guests by making tens of thousands more products eligible for free shipping. Target’s new offer is among the most competitive in the industry in terms of value and breadth. Only oversize and heavy items will be excluded and subject to a handling fee.
“We’ve heard from guests they don’t fully understand our shipping policy – so we’ve changed it to make it simpler and reduce the friction in making purchases on the site,” said Jason Goldberger, senior vice president, Target.com and Mobile. “Providing our guests a better free shipping offer is just one of the many ways we continue to improve the Target.com experience.”
In addition to the new shipping policy, guests can now also browse Target.com for most in-store merchandise and purchase many of those items online to pick up in store. Target also recently expanded it’s online subscriptions service for everyday essentials like diapers and coffee. Additionally, Target.com returns are already free via postal service or by visiting a Target store.
Guests who use a REDcard credit or debit card will continue to receive free shipping and 5% off their purchases on Target.com.
About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,916 stores – 1,789 in the United States and 127 in Canada – and at Target.com. Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information about Target’s commitment to corporate responsibility, visit target.com/corporateresponsibility. For more information, visit Target.com/Pressroom.
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