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LIVERPOOL, N.Y. — Top 100 furniture chain Raymour & Flanigan has begun offering second-look financing from Genesis Financial Solutions, the companies announced.

Genesis said its program allows credit-challenged customers to make purchases at the 105-store Liverpool, N.Y.-based retailer.

“Genesis Credit has taken an innovative approach to developing high-quality, customer-focused financing that complements our existing Raymour & Flanigan custom-fit financing program,” said Raymour CEO Neil Goldberg. “Our sales have increased and our store associates appreciate the ease and simplicity of Genesis’ program while creating more loyalty to Raymour & Flanigan.”

Genesis said its program offers superior customer service and similar program features as a prime lender.

“We are honored to partner with Raymour & Flanigan, one of the leading and premier retailers in home furnishings,” said Bruce Weinstein, CEO of Genesis Financial Solutions.

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