Today, marks the launch of Lloyds Banking Group’s pioneering new partnership with BBC Children in Need. Lloyds Banking Group has entered into a unique three year partnership with BBC Children in Need which will see the Group, through its Lloyds Bank and Bank of Scotland brands, become the first Principal Partner of the charity and the charity’s first and only Schools Partner.
Key skills development set to double donations
In its role as Principal Partner of BBC Children in Need, the Group has committed to helping the charity support all UK schools and over five million children with charitable fundraising and key skills development. This is expected to double donations raised through schools per annum by 2017.
The Lloyds Bank National Schools Fundraising Campaign will be brought to life through the provision of fundraising resources for schools; education and skills development in Literacy, Citizenship as well as employability skills; awards and rewards for pupils; and volunteering support from Group colleagues. The campaign showcase is the ‘Best.Assembly.Ever.’ whereby pupils will plan and run celebration and fundraising assemblies during the week of the BBC Children in Need Appeal (Friday 14 November).
By children for children
The ‘by children for children’ approach adopted throughout the campaign will see children learn and develop skills to improve their own futures and those of other children. Children will also be instrumental in helping to develop the campaign as it scales up during the course of the partnership.
Alison Brittain, Group Director, Retail at Lloyds Banking Group said “BBC Children in Need is one of the most enduring and best loved charities in the UK and we are immensely proud to be embarking on this unique and exciting partnership with them. I’m really looking forward to helping schools across the UK make an even bigger difference in their fundraising and seeing children bring their own ‘Best.Assembly.Ever.’ events and fundraising activities to life. More announcements about our partnership with BBC Children in Need will follow, and will show how our whole organisation, and the skill and enthusiasm of our people, will be able to play a part in making our partnership a success.”
Commenting on the partnership, David Ramsden, Chief Executive of BBC Children in Need, added: “We are really excited about working with Lloyds Banking Group as a Principal Partner and developing the ‘by children for children’ model at the heart of our fundraising. We are sure that Lloyds’ experience of working with schools and communities will help us to change thousands more young lives across the UK.”
To find out more about the partnership and the ‘Best.Assembly.Ever.’ visit bbc.co.uk/pudsey.
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