LONDON, —LG Electronics (LG) will unveil its first all-metal luxury Android Wear device, LG Watch Urbane, at Mobile World Congress (MWC) 2015. As its name suggests, the smartwatch is designed for a sophisticated and cosmopolitan wearer that delivers unparalleled technology and performance.LG Watch Urbane is the perfect devicefor wearers looking to add both style and high-tech flareto their everyday lives.
The LG Watch Urbane follows closely in the footsteps ofthe LG Watch R, the first smartwatch with a full circular Plastic OLED (P-OLED) display, which LG launched in October 2014. While the LG Watch R was designed with the active user in mind, the LG Watch Urbane is more formal with a thinner profile making it perfect for either men or women. Resembling a luxury timepiece, LG combined a classic design and innovative features to add style and convenience to everyday life while raising the already high standards set by its predecessor.
The LG Watch Urbane is crafted around the same 1.3-inch full circle P-OLED display as the LG Watch R but features a narrower bezel that gives it sleeker lines. The LG Watch Urbane has all of the hallmarks of a fine watch, making it the perfect fashion accessory. Its stainless steel body is available in polished silver and is complemented by a beautifullystitched natural leather strap for a more classic look. The strap can be replaced with any 22mm wide band to suit the occasion or the wearer’s mood.Powering all of thisis an intuitive touch-based user interface that makes the LG Watch Urbane compatible with smartphones running Android 4.3 and above.
Like the G Watch R, LG’s latest Android Wear deviceincludes a photoplethysmography (PPG) sensor that can measure a wearer’s heart rate and average pulse during exercise.Always-On ambient mode shows the time on the display at all times in dimmed mode, saving battery life.
“The LG Watch Urbane’s classic design and smart features make it the perfect smartwatch to complement our G Watch and G Watch R, which were designed as more casual and active devices,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “LG Watch Urbane is an important part of our strategy to develop wearable devices that are worn and viewed as everyday accessories, not electronic gadgets.”
Additional details including pricewill be announced in local markets at the time of availability.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 82,000 people working in 119 locations around the world. With 2014 global sales of USD 55.91 billion (KRW 59.04 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.
About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is a global leader and trend setter in the mobile and wearable industry with breakthrough technologies and innovative designs. By continually developing highly competitive core technologies in the areas of display, battery, camera optics and LTE technology, LG creates handsets and wearables that fit the lifestyles of a wide range of people all over the world. While helping to enhance the mobile user experience by incorporating unique, sophisticated designs and intuitive UX features, LG is also committed to guiding consumers into the era of convergence and Internet of Things, maximizing inter-device connectivity between a wide range of smartphones, tablets, wearables, home and portable electronics products. For more information, please visit www.LG.com.
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