KOHLER, Wis. — When it comes to color, Kohler Co. and Benjamin Moore know the impact it can have on enhancing a space—as well as the process homeowners undergo to pick the perfect palette. To aid homeowners and members of the trade through the selection process, designers from both companies collaborated to create Collaboration in Full Color, an array of inspiring tools and content that help customers visualize and choose their styles, and then empower them to create it by providing a list of materials to transform that vision into reality.
These are the first three of a future series of creative environments, each including a kitchen and a bathroom, launched in this collaboration between Kohler Co. and Benjamin Moore:
Southern Charm
Inspired by the rich and distinctive architecture of historic southern town, this elegant design palette pulls together soft pinks, saturated blues, cloudy grays and shining details for a look that’s worthy of any home.
Eastern Mist
Inspired by the swirling blend of misty colors that blur the lines of sea and sky on the eastern seaboard, this palette features the beautiful, pale shades of green and blue. Light woods and earthy tones add to the fresh and tranquil spirit of this palette.
Northern Roots
Even the well-worn, wind-beaten farmhouse has a uniquely wondrous beauty to it. Years of weathering reveal the varying hues of grays and taupes that inspired this palette of deep and complex neutrals, creating a beautifully mature feel.
For the two industry pioneers with a combined 216-year history in cultivating color, this collaboration is a natural fit. “Color isn’t only a part of our history, it’s a part of our heritage dating back to 1927 when we were the very first to apply color to plumbing products,” says Tristan Butterfield, Kohler’s creative director. “Bold design with color happens a number of ways in the home—some bright and vibrant, others subtle and calming. Teaming up with fellow color leader Benjamin Moore will help us deliver livable color solutions to homeowners in innovative ways.”
Benjamin Moore’s creative director Ellen O’Neill concurs: “Collaboration in Full Color will produce the kinds of inspiring, yet easy-to-use tools and color palettes that designers and consumers have come to expect from Benjamin Moore and Kohler.”
The content and tools created through this collaboration are available now online as well as in Kohler showrooms and select Benjamin Moore retailers across North America. Additionally, the color collaboration will be rolled out at trade shows, in-market events, and as featured content across several social media channels.
About Kohler Co.
Founded in 1873 and headquartered in Kohler, Wisconsin, Kohler Co. one of America’s oldest and largest privately held companies comprised of more than 30,000 associates. With more than 50 manufacturing locations worldwide, Kohler is a global leader in the manufacture of kitchen and bath products; engines and power systems; premier furniture, cabinetry and tile; and owner/operator of two of the world’s finest five-star hospitality and golf resort destinations in Kohler, and St Andrews, Scotland.
About Benjamin Moore & Co.
Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883. One of North America’s leading manufacturers of premium quality residential, commercial and industrial maintenance coatings, Benjamin Moore maintains a relentless commitment to sustainable manufacturing practices and continues to develop the most eco-responsible formulations possible. In 2012, the company’s Natura® paint received the Green Good Housekeeping Seal, acknowledging its high degree of sustainability plus rigorously tested performance. Other superior products in the Benjamin Moore Green Promise® portfolio include Aura®, Regal® Select, ben® and Ultra Spec® 500 paint for commercial interiors — all built upon our patented Gennex® platform that has changed the industry and earned the passion and loyalty of homeowners and professional painters by delivering extremely low-VOC and peerless beauty and performance. J.D. Power and Associates 2013 Interior Paint Satisfaction Study ranked Benjamin Moore highest in consumer satisfaction, marking the third consecutive year and fourth time the company has earned this rating. Benjamin Moore paints deliver authentic Benjamin Moore colors and are available exclusively from Benjamin Moore’s network of paint and decorating dealers.
This Press Release is courtesy of www.benjaminmoore.com
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