March 2017 HARIBO of America Inc. is pleased to announce that the HARIBO Group’s management and supervisory board have taken the decision to acquire a property in Kenosha County, South East of Wisconsin (USA). The world market leader in the fruit gum and liquorice segment is planning to set up its first production site in the USA.
“The decision to build a production site in Wisconsin is of great importance to the HARIBO Group,” said Hans Guido Riegel, Managing Director of the HARIBO Group.
“HARIBO of America is the fastest growing confectionery company in the US – so the step is to start with our own production from 2020 onwards.”
“HARIBO has been looking for the location for the first production facility in the USA for several years. In an elaborate process, we have examined many sites. Today, we are pleased to announce this important decision, “said Rick LaBerge, Executive Vice President and COO of HARIBO of America Inc.
“We are planning to build one of the largest sites in the confectionery industry,” said Wes Saber, Executive Vice President and CFO of HARIBO of America Inc. “The new location provides ideal conditions to expand and expand the successful HARIBO activities in the US To grow. ”
Sven Jacobsen Press Contact HARIBO Corporate Group E-Mail: moc.obirah@nesbocaj.nevs Phone: +49 (0) 228/537 – 606
HARIBO is a family company, now run by the third generation. The founder Hans Riegel had HARIBO GmbH & Co. KG registered on the 13th of December 1920 in the commercial register in Bonn. HARIBO is an acronym for HAns RIegel BOnn. The product “Tanzbär”, created by founder Hans Riegel, is today the cult figure of HARIBO and a world famous gold bear! Today, HARIBO is the world market leader in the fruit gum and liquorice segment. Alone 100 million GOLDBAREN are produced every day worldwide. The continuous brand management with the highest quality control as well as the trust of the consumers make up a large part of the success story at 16 production locations in ten countries. Almost 7,000 employees are now employed worldwide.
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