The Geneva International Motor Show (GIMS) and IFA Berlin, the world\’s leading trade fair for digital and networked solutions for IT, telecommunications, consumer electronics and home appliances, are jointly organising Shift AUTOMOTIVE, a series of events dedicated to the mobility of the future. This conference will address how new automotive technologies are changing the way we think, live and drive. The GIMS plans to continue this discussion with The Forum, a conference scheduled for 6 March 2019.rnrnThe Geneva edition of the biannual convention on the future of driving will take place in March 2019, following the first ever Shift AUTOMOTIVE held during IFA in Berlin in September 2018. New automotive technologies are rapidly and fundamentally changing our world. Such change is being spurred on by companies in the automotive, high-tech and consumer electronics industries.rnrnConference: Shift AUTOMOTIVE – The ForumrnIn a series of keynote speeches, introductory talks and panel debates, leaders from both industries will discuss the influence of new technologies on the automotive world at the GIMS on Wednesday 6 March 2019. The first confirmed speakers and panellists include:rnrn – Michael Halbherr, President of Trafi.comrnrn – Dimitri Konstantas, Director Information Science Institute, University of Genevarnrn – Vitaly Ponomarev, CEO of Wayrayrnrn – Sébastien Ruffino, Head of Business Development and Strategicrn Alliances BestmilernrnThe conference will be held in Showroom 6 on the second Press Day and will be geared towards both accredited journalists and a specialist B2B audience. The GIMS is organising the conference in partnership with IFA and Messe Berlin with the support of the International Telecommunication Union (ITU). Tickets for Shift AUTOMOTIVE – The Forum will be released in February. Visit www.gims.swiss for information about discussion topics, the speakers and themes.rnrnAt the forthcoming « Shift AUTOMOTIVE » forum, experts from the technology sector will discuss the influence of new technologies on the automobile world and examine the challenges for tomorrow. A series of opening speeches, presentations and panel discussions await visitors to the forum held on 6th March 2019 at the Geneva International Motor Show.rnrnThe programme, presenters and themes of the « Shift AUTOMOTIVE » forum indicate a promising event : The morning programme will examine how new technologies, such as cloud computing, cybersecurity, IT infrastructure, the internet of things (IoT), traffic control, artificial intelligence (AI) and augmented reality (AR) are the drivers of the automobile industry’s digital transformation. The first key speaker will be Microsoft’s Avijit Sinha, Director of IoT & Intelligent Edge.rnrnThe afternoon programme focuses on the challenges and trends of \’smart cars\’ and their interaction with their environment. “We are looking forward to many exciting insights into the topic and hope to address key issues facing trade visitors, press representatives and exhibitors alike. For this reason, the conference will also take place within the car show itself,\” explained Maurice Turrettini, President of the Geneva International Motor Show.rnrnThe following speakers have confirmed their participation at the Forum:rnrnBryn Balcombe – CSO, RoboracernMichael Halbherr – President, TrafirnDimitri Konstantas – Professor ISI, University of GenevarnOliver Ouboter – CMO, Micro MobilityrnMike Peters – President, Connected Car Division, HarmanrnVitaly Ponomarev – CEO, WayRayrnSébastien Ruffino – Responsible, BD & Strategic Alliances, BestmilernEnrico Salvatori – Executive Vice-President & President, EMEA, QualcommrnSarwant Singh – Principal Associate, Frost & SullivanrnAvijit Sinha – Director, IoT & Intelligent Edge, MicrosoftrnrnThe Forum will be inaugurated by Maurice Turrettini, President of the Geneva International Motor Show, Jens Heithecker, Executive Director of the IFA, and Chaesub Lee, Director of the Bureau of Telecommunication Normalisation at the ITU. Roger Lanctot, Strategic Analyst at Automotive Connected Mobility will present the day’s programme.rnrnThe media partner AutoFutures.tv reports on the Shift AUTOMOTVE conference with reports and TV contributions and makes the video material freely available as footage on its website. The Geneva International Motor Show is organising the conference in partnership with the IFA and the Berlin Messe, with the support of the International Telecommunications Union (ITU). The forum will take place in Hall 6 of the Motor Show. It will begin at 10:00 a.m. Those interested in taking part can buy their tickets directly on-line at www.gims.swiss/shift-automotive. The updated programme can also be consulted on the same website.rnrnAbout Shift AUTOMOTIVErnShift AUTOMOTIVE is a biannual convention organised by IFA, Messe Berlin, the GIMS and Palexpo. The first edition of Shift AUTOMOTIVE was held during IFA 2018 and encompassed talks and panel discussions with renowned speakers like Designworks of the BMW Group, Daimler, Porsche, Nokia, Mesosphere, Accelere and KPMG.rnrnIFA BerlinrnIFA is the world\’s leading trade fair for consumer electronics and home appliances. The 2019 event will run from 6 to 11 September at Messe Berlin (ExpoCenter City). www.ifa-berlin.com
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