FRANKFURT, Delta Air Lines (NYSE: DAL) has partnered with Landesbank Berlin (LBB) and MasterCard Worldwide to launch the airline’s newest European credit card. The Delta MasterCard with Business package is now available and offers cardholders a range of benefits.
Cardholders will receive two miles for every Euro spent on Delta purchases and one mile for every Euro spent on all other purchases with Delta’s SkyMiles frequent flyer programme. Miles can then be redeemed for Award Travel with Delta and other airline partners, mileage upgrades and Delta Sky Club memberships. Card holder can also use miles to pay for all or part of the fare.
Card holders will also receive 10,000 bonus miles when spending €1,000 in the first three months of the card being issued. The Silver Medallion status will be given to cardholders free of charge for the first year of the credit card, which provides elite benefits such as Priority Check-In, baggage fee waivers, and Priority Boarding when flying with Delta.
“Germany is one of the top European markets for Delta’s SkyMiles members so it was a natural choice to launch a credit card here,” said Jennie Ho, Delta’s managing director of SkyMiles international partnerships. “The card underlines our commitment to our German customers, who can now be even more rewarded when travelling through our network of airports across the country.”
With 2,8 million cards issued LBB is the largest issuer of fee-charging credit cards in Germany. For over 20 years, LBB has established itself as an authority on the co-branding market for credit cards and focuses on marketing premium products through the strong, trusted brands of their partners. LBB controls the entire value chain in card business, thereby securing a high level of quality combined with flexibility, fast reaction capability and short decision-making paths.
“We are very pleased to welcome Delta Air Lines as one of the world’s leading air carriers enhancing our cobranding travel segment”, says Andreas Urbanczyk, director DirektBankService at LBB AG and responsible for cobranding business. “From now on Delta’s German customers are able to enjoy attractive benefits of the Delta MasterCard.”
Pawel Rychlinski, Mastercard’s division president Germany and Switzerland added ”The partnership is an important signal as Delta Air Lines, one of the most significant carriers, has chosen to work with Landesbank Berlin to offer its loyalty based payment solution to cardholders based on MasterCard technology which makes payments fast, secure and convenient.”
Delta currently operates daily service from four cities in Germany, namely Frankfurt, Stuttgart, Munich, and Dusseldorf with flights to New York-JFK, Atlanta and Detroit. Last year, Delta carried over 800,000 passengers between Germany and the United States with popular onward destinations including Florida and San Francisco.
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