MCLEAN, Va.- Capital One 360, the nation’s largest direct bank, is opening its first area Café at 799 Boylston Street in Boston’s Back Bay. Bostonians visiting the new Café can recharge their bank accounts, their devices and their lives by learning new ways to save time and money, and trying out financial and digital tools – all while enjoying free Wi-Fi and a hand-crafted espresso from Peet’s Coffee & Tea’s full line of beverages.
As an online bank, Capital One 360 lets people bank where and when they want – but also knows that making a face-to-face connection to its Customers and communities is important. The Café is a retail destination where Customers can experience the same banking services as the Capital One 360 online bank, along with Associates who are available to answer banking questions and demonstrate digital and financial tools, all while enjoying a hand-crafted latte. Boston will be the first U.S. city to have multiple Capital One 360 Cafés with additional locations scheduled for Downtown Crossing, Coolidge Corner and Harvard Square.
“Boston is a vibrant, digitally savvy city with residents who embrace innovation and ingenuity, and the city is an ideal place for us to expand and build upon the success of our 360 Cafés,” said Jim Kelly, Head of Direct Banking, Capital One. “Our Cafés provide a great environment for us to interact with the local community and our Customers. From fostering conversations about saving, to introducing new financial tools, our Cafés give us an opportunity to make personal connections, and showcase our passion for helping people save time and money.”
Peet’s Coffee & Tea hand-crafted coffee and tea beverages
Capital One 360 Cafés have been serving Peet’s espresso and drip coffee for more than a decade, since the first Café opened in New York City in 2001. In the new Boston 360 Cafés, Peet’s will be the exclusive beverage and food service provider, with trained baristas on staff to serve its full line of premium hand-crafted coffee, espresso and tea beverages. Peet’s also will offer bagged coffee, tea and other merchandise. Since Peet’s opened its first store in Berkeley, Calif. in 1966, the company has been dedicated to crafting the highest quality, hand-roasted coffee using the world’s best beans and maintaining a strict standard of freshness.
“Our expanded relationship with Capital One 360 further highlights our strong commitment to bring Peet’s premium, quality coffee to more neighborhoods across the U.S., beginning this year with Capital One 360 Cafés in Boston,” said David Burwick, President and CEO of Peet’s Coffee & Tea. “With a dedication to fresh, premium coffee and hand-crafted beverages, we’re taking it to the next level together with Capital One 360, creating Cafés in Boston with a more unique, personal experience that Customers will appreciate.”
Of note, as part of the Boston roll-out, Capital One Customers will receive a 50 percent discount on their hand-crafted Peet’s beverage purchases when they use a Capital One credit or debit card.
From cups of coffee to giving back
In addition to serving 360 Customers, the Back Bay Café will be a community hub for bringing people together for events focused on digital tools, trends and innovations, as well as education and face-to-face conversations. Similar to other 360 Cafés, it will offer free meeting space for non-profit groups.
In the New England region, Capital One has partnered with Junior Achievement to teach local students about money management. In addition to Junior Achievement, Capital One works with BUILD, whose mission is to use entrepreneurship to motivate low-income students. Before doors to the Back Bay Café even opened, Associates have dedicated their time to working with these two organizations. Already, Associates have painted and installed new technology at BUILD, while also working with students on ways to grow their businesses using digital tools and technology.
This Press Release is courtesy of www.capitalone.com
2 Responses to “Capital One 360 Brings New Banking Experience to Boston with First Area Café”
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February 20th, 2014 at 9:07 am
Capital One has set the trend for banking cafes. This is truly an innovative way in getting consumers to subscribe to banking again. Consumers could come together in a social setting and share new innovations and also test the new tools in the banking industry. Offering consumers a 50 percent discount in using Capital One debit cards in the cafes is also a creative way in getting consumers to establish accounts with the bank.
March 2nd, 2014 at 11:07 pm
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