New York, New York – Barnes & Noble, Inc. (NYSE: BKS), the nation’s largest retail bookseller and the leading retailer of content, digital media and educational products, today announced a special Get Pop-Cultured Preview Weekend in all stores nationwide from Friday, July 18, through Sunday, July 20, as part of a month-long pop culture celebration. The celebration will bring to life customers’ favorite books, characters, movies, artists, illustrators and pop culture icons with themed events, author signings, panel discussions, contests, exclusive content, giveaways and prizes, sneak peeks, activities, and more.
During Preview Weekend, customers will get exclusive print and digital sneak peeks of chapter samplers, posters and digital downloads, and they can enter for a chance to win prizes and more for the most buzzed-about books and entertainment properties of the summer and fall. Stores nationwide will host a Costume Contest on Saturday, July 19. Customers are invited to visit their local Barnes & Noble dressed as their favorite pop culture character and enter for the chance to win a Barnes & Noble Gift Card. Customers can also enter the Get Pop-Cultured with Barnes & Noble Sweepstakes in stores nationwide for a chance to win a $1,000 Barnes & Noble Gift Card and an exciting Studio VIP Tour for two at the Warner Bros. studios in Los Angeles, CA, plus many other great prizes.
“There’s no destination that compares to Barnes & Noble when it comes to discovering and experiencing the very best of pop culture. We are very excited about our Get Pop-Cultured campaign and can’t wait for our customers to enjoy the many unique and fun experiences in our stores,” said Mary Amicucci, Vice President of Adult Trade and Children’s Books at Barnes & Noble. “During Preview Weekend we invite customers to visit our stores and join in the fun of our Get Pop-Cultured Costume Contest, enjoy exclusive first chapters of some of the most hotly anticipated new books by their favorite authors and illustrators and so much more.”
Exclusive Content and Giveaways
During Preview Weekend customers of all ages can visit their local Barnes & Noble for exciting and exclusive sneak peeks and first chapters of some of the most anticipated books by their favorite authors and illustrators. All Barnes & Noble stores will have limited quantities of free sample chapters from popular series and upcoming releases such as Attack on Titan by Hajime Isayama, Atlantia by Allie Condie, The Young Elites by Marie Lu and Afterworlds by Scott Westerfield. Other great giveaways during Preview Weekend include posters of favorite Manga series from Viz Media and Yen Press, as well as The House of Night Series from P.C. Cast and Kristin Cast and Stan Lee’s upcoming novel, Zodiac. Customers can also get Lev Grossman temporary tattoos and buttons, as well as Issue #5 of the WWE Superstars comic and can enter for the chance to win other great prizes related to the most buzzed-about books and entertainment properties of the summer and fall. All giveaways are available while supplies last, see www.bn.com/GetPop-Cultured for details.
Get Pop-Cultured Costume Contest – July 19
On Saturday, July 19, customers of all ages are invited to participate in the Get Pop-Cultured Costume Contest by visiting their local Barnes & Noble dressed as their favorite characters. Barnes & Noble at the Grove in Los Angeles will host a very special Costume Party on July 19 to coincide with bestselling author Chris Colfer’s book signing for The Land of Stories: A Grimm Warning. Fans of The Land of Stories series are invited to come to the book signing dressed as their favorite character from the series and will receive giveaways and prizes including exclusive comic collectibles and signed copies of the complete The Land of Stories series.
Costume-wearing customers at all Barnes & Noble stores nationwide can post their pictures on Twitter and Instagram using the hashtags #GetPopCultured and #CostumeContest for a chance to win special prizes, including up to a $500 Barnes & Noble Gift Card. Additionally, Barnes & Noble Cafés will give costume-wearing customers $1 off any beverage on the day of the Costume Contest. Greeters will hand out the $1 off coupons to customers dressed in costume as they enter the store. For more information and to find the nearest costume party, visit www.bn.com/GetPop-Cultured.
Get Pop-Cultured Sweepstakes from NOOK
Customers can enter the Get Pop-Cultured NOOK Sweepstakes for a chance to win a $1,000 Barnes & Noble Gift Card and an exciting deluxe Warner Bros. VIP Studio Tour for two in Los Angeles, CA, plus many other great prizes. To enter, customers can visit the NOOK Boutique™ at their local Barnes & Noble store anytime between July 18 and August 10, where they should look for the specially created Get Pop-Cultured NOOK App™ on the displayed NOOK devices.
Get Pop-Cultured on Social Media
Pop culture fans should follow Barnes & Noble on Twitter, Instagram, and Tumblr and like Barnes & Noble on Facebook for the very latest information on Get Pop-Cultured with Barnes & Noble, including announcements about upcoming events and promotions. Pop culture fans can also follow NOOK on Facebook, Google+ and Twitter.
Throughout the month Barnes & Noble will be announcing many more exclusive events, including exciting author appearances and signings, as well as giveaways and exclusive content and products. For a full schedule of local events and author appearances, and for more details regarding giveaways, competitions and sweepstakes, visit www.bn.com/GetPop-Cultured.
About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE: BKS) is a Fortune 500 company and the leading retailer of content, digital media and educational products. The Company operates 661 Barnes & Noble bookstores in 50 states, and one of the Web’s largest e-commerce sites, BN.com (www.bn.com). Its NOOK Media LLC subsidiary is a leader in the emerging digital reading and digital education markets. The NOOK digital business offers award-winning NOOK® products and an expansive collection of digital reading and entertainment content through the NOOK Store® (www.nook.com), while Barnes & Noble College Booksellers, LLC operates 700 bookstores serving over five million students and faculty members at colleges and universities across the United States.
General information on Barnes & Noble, Inc. can be obtained by visiting the Company’s corporate website: www.barnesandnobleinc.com.
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